ketner group solifidies pr leadership

Ketner Group Solidifies Its Communications Leadership in Retail Technology PR

The agency promotes Kirsty Goodlett to VP of marketing and announces key 2022 successes

AUSTIN, Texas – Feb. 2, 2023 – Ketner Group Communications, the leading public relations agency for innovative retail technology companies, today announced key 2022 successes that solidify its leadership in retail technology PR. 

Last year, Ketner Group launched the industry’s first-ever retail technology PR handbook, onboarded four new clients in the retail tech ecosystem, and formalized its Diversity, Equity and Inclusion (DEI) committee. In addition, the agency promoted Kirsty Goodlett to VP of marketing, marking the agency’s second net new leadership role.

Kirsty Goodlett is promoted to VP of marketing

Although Kirsty has been a full-time Ketner Group team member since 2019, her history with the agency goes back to 2012, when she was a Ketner Group client while managing marketing for a retail tech company. She additionally worked as a contract employee for the agency for nearly three years. In her new role as part of the agency’s senior leadership team, Kirsty will be responsible for overseeing all aspects of Ketner Group marketing, supporting new business and market development, and continuing to contribute to the overall strategic direction of the agency.

“I am so thrilled that Kirsty’s long history with Ketner Group has led her to become a valuable member of our senior leadership team,” said Catherine Seeds, president, Ketner Group. “Not only has she taken our agency marketing to new heights, but her vision has resulted in increased agency awareness and new business success. Kirsty is also an amazing and strategic agency leader and mentor to the team. Through Kirsty’s leadership and focus on marketing, Ketner Group is poised for even more growth in 2023.”

Ketner Group formalizes its first-ever DEI committee 

In 2022, Ketner Group officially formalized its volunteer-based DEI committee, which is led by junior team members and supported by executive leadership. The committee’s goal is to foster a sense of belonging at Ketner Group and ensure that everyone on the team has a voice. The DEI team has launched several initiatives, including: 

  • Updating language around hiring and recruiting processes, to search for new team members that are a “culture add” rather than a “culture fit.”
  • Identifying quarterly initiatives and goals based on anonymous employee surveys.
  • Establishing Ketner Group values, which set expectations for how employees work together as a team, as well as with clients and partners.

Ketner Group launches retail tech PR handbook, and secures key milestones in 2022

Last year, the Ketner Group team launched a premier resource for retail technology companies. The Retail Tech PR Handbook is an all-encompassing resource that shares how retail tech companies can leverage PR to build brand, drive demand and increase shareholder value. As well, the company secured industry awards; Ketner Group was included in the PRNews Agency Elite Top 100 and was named one of Ragan’s Top Places to Work. Part of the agency’s success is attributed to its growth in the retail tech ecosystem. Ketner Group again expanded its portfolio of clients, bringing on five net-new customers including Appriss Retail, Opterus, and Uniform, and continued its partnership with many more retail technology companies.

“Ketner Group knows retail tech PR like no other communications agency,” said Jason Ferrara, chief marketing officer, Searchspring. “Since kicking off our partnership in 2021, that expertise has paid off. Working together, we have doubled our quarterly share of voice against key competitors. This consistent stream of coverage has helped us drive our ‘shopper experience’ brand throughout the ecommerce market, capturing market attention and generating demand.”

Companies completing 2023 communications planning should read Ketner Group’s Retail Tech PR Handbook. To learn more about Ketner Group services and career opportunities, visit

About Ketner Group Communications 
For more than 20 years, Ketner Group has helped retail technology companies build brand, drive demand and grow shareholder value through strategic PR programs. We give retail technology clients an edge through our deep retail expertise, extensive network and targeted communication strategies. Our core services include media and analyst relations, content development, PR messaging and strategy, and more. Ketner Group has offices in Austin and New York City, working with clients located in North America, the UK and Europe. For more information, visit

Media Contact: 
Kirsty Goodlett, VP of Marketing 
Ketner Group Communications 
[email protected]