Dear trade magazines,
From the bottom of our hearts, from all of us as a team, thank you.
Thanks for keeping the lights on, for delivering the news in your part of the world.
Thank you for deeply investigating your market and audience. And thank you for being agile enough to report on a wide array of topics quickly, without ego.
Thank you for sharing your content widely: across print, digital, email, social and even in-person interactions. You find creative ways to tell stories and innovative paths through which to tell them. As you identify new revenue opportunities to keep your lights on, you continue to report truthfully.
Thank you for scouring every analyst research report, every press release wire, and even (YES!) print. You inspire conversations and connections.
Trade magazines, your consistency and dedication to the news are two big reasons our clients generate new leads when they are covered in your publications. We love working with our clients to tell big stories about how the shopping ecosystem is evolving.
Our senior content specialist Dan Ochwat, who has worked as both managing editor and reporter, thanks you too. Dan said about trades, “These are the publications where true execs go to learn and keep tabs on competitors. LinkedIn provides a great space for thought leadership, but it also comes with a fair bit of chest thumping and squabbling.
“Major media is no doubt where our clients want to be seen—the reach and clout are unmatched—but there’s a lot to be said about trade publications knee-deep into the space, often writing on trends months before a national publication catches on.”
Trade magazines, thank you for accepting byline articles. We know how difficult it is to keep evolving your business model. Our commerce technology clients truly appreciate the opportunity to submit thought leadership that tells market trends from the very inside.
Trades, we love so many things about you and we want to thank you for:
- Inspiring sales conversations
- Helping us reach decision makers
- Allowing us to share domain expertise
- Connecting us to analysts and influencers who monitor your coverage closely
- Improving digital discoverability
- Meeting us where we are at and where important conversations are happening, whether in person or online
Trade magazines, do you think we were surprised to learn that 82% report that trade media coverage directly impacts purchase decisions? No, no we were not.
As it gets easier to generate more content with less (looking at you, AI), you continue to do more with less. Your commitment to original content and expert voices warms our hearts.
Trade magazines, thank you for being a daily part of our lives. And for inspiring us to think creatively about the future.
We love you.
Gratefully,
The team at Ketner Group
P.S. Curious to know which trade magazines we’re talking about here? Check out our client coverage to see which publications we’ve loved working with recently.
Austin
