Case Studies

“Ketner Group Communications is an outstanding PR and marketing partner for Symphony RetailAI. They’re the perfect balance of strategic thinking, expert execution and strong account leadership.”

– Tony Wood, VP Marketing, Symphony RetailAI

Symphony RetailAI began working with Ketner Group Communications in November 2017 and quickly experienced a significant increase in media coverage and share of voice across multiple solution categories. Coverage has appeared in Consumer Goods Technology, Food Logistics, Progressive Grocer, Retail Leader, Retail Dive, RIS News and many more. Symphony RetailAI has gained increased attention from media and analysts since engaging Ketner Group, driving coverage in all of Symphony RetailAI’s core media and key analyst reports.

The Ketner Group team also contributes heavily to Symphony RetailAI’s content program, with thought leadership articles, blogs and long-form content.

"From day one in deciding to work with the Ketner Group through today, they continue to prove themselves to be the right partner for us. From strategy, to analyst relations, to developing and measuring content, Ketner Group helps us deliver messaging that hits the mark for our customers."

- Paul Larrieu, Demand Generation Manager, GroupBy

For more than five years, Ketner Group has been a core communications partner of GroupBy, a leading provider of relevancy-focused e-commerce solutions. Ketner Group has attained key external awareness for the GroupBy team, landing key interviews and mentions in top business publications including The Washington Post and Reuters, as well as key retail trades including RIS News, Internet Retailer, Retail TouchPoints and many more.

As GroupBy continues to scale its company for growth, Ketner Group is developing and implementing a robust media relations strategy and comprehensive analyst program, securing recognition and mentions in key analyst reports for Gartner and Forrester. Ketner Group is also a key contributor in helping GroupBy revamp its website.

“Ketner Group Communications has been our PR firm for almost a year and has surpassed my expectations.”

– Sylvain Perrier, President and CEO, Mercatus Technologies

During the first six months of engagement with Ketner Group Communications, Mercatus, a leading provider in digital solutions for grocery, found itself significantly outpacing its competitors in media coverage. Over the course of those initial six months, Ketner Group helped Mercatus generate close to 60 pieces of coverage, resulting in the highest share of voice (SOV) – 45% – among its competitors. Notably, Mercatus drew roughly half of that coverage through thought leadership tactics, including rapid response pitching, news hijacking and contributed content. These early media wins allowed Mercatus to build a foundation as a go-to media resource and authoritative voice in grocery retail.

"During our tenure of working with Ketner, we’ve been so impressed with the results we’ve seen. We really can’t overstate how valuable the coverage has been in building brand awareness and reaching new audiences."

- Casey Gannon, Vice President of Marketing and Services, Shopgate

Shopgate knew it had a great story to tell and needed a PR agency that understood its market and strategy. In just over a year, the Ketner Group account team and the Shopgate marketing team have developed a finely-tuned PR engine – increasing the company’s visibility in Austin as the company’s U.S. headquarters, as well as helping them become a thought leader in the crowded space of mobile commerce. Through the partnership, Ketner Group has secured high-value media placements for Shopgate in key industry and business publications as well as developed strong media relationships with key media targets, further cementing the company as a strategic voice in enterprise and brand retail.

“It is in no way a cliché when I say that Ketner Group is an extension of our marketing and communications team. They have an unparalleled understanding of the retail and technology space.”

– Sarah Engel, CMO, DynamicAction

DynamicAction provides AI-enabled analytics solutions that allow omnichannel retailers to take action at the speed of Amazon. In its more than four-year partnership with Ketner Group, the team has consistently helped DynamicAction gain an outsized share of media coverage and influence. The team worked closely with DynamicAction to develop and launch the DynamicAction Retail Index, an ongoing analysis of current retail trends in markdowns, promotions, returns, marketing costs, customer acquisition and retention, and other key trends.

DynamicAction has been featured in CNBC, The Wall Street Journal, The Washington Post, The Dallas Morning News, Forbes and every major retail and e-commerce trade publication.

"GK Software needed a full-service firm that understood our business and could quickly establish our brand and thought leadership in all of the relevant channels— Ketner Group has delivered. We now consider them a key part of our North American organization."

– Todd Barstow, Vice President of Sales, GK Software USA

GK Software is the leading supplier of omni-channel point of sale software applications in Europe. GK selected Ketner Group Communications to develop a robust PR program designed to generate significant market awareness and impact lead generation in North America.

Ketner Group worked closely with GK Software USA’s CEO and vice president of sales to launch a unified messaging platform dedicated to the U.S. market in 2017. Since then, the program has continually expanded, as Ketner Group manages robust media relations and content marketing initiatives in the U.S. Ketner Group also launched GK Software USA’s social media program, which it now exclusively manages to create an authentic brand voice for the company in the U.S. market.

"Ketner Group has helped OrderDynamics punch above our weight category in public relations. I have already recommended them to other colleagues, and will do so again."

- Charles Dimov, VP Marketing, OrderDynamics

After becoming an independent company in 2015, OrderDynamics had to completely rebuild its marketing and communications programs from the ground up. A major component of this was creating compelling thought leadership content to drive traffic to the new website and establish the company as a trusted resource and authority. In order to do so, Ketner Group worked with OrderDynamics to generate a regular, robust, and insightful blog program focusing on prevailing themes in omni-channel retail and order management. Ultimately, these efforts led to OrderDynamics being recognized with the “Top Retail Management Blog Award 2017” by Market-Inspector. Today, almost 50% of its web traffic can be attributed to this consistent blogging program.