Seeds’ promotion strengthens Ketner Group’s leadership team and positions firm for future growth; agency founder Jeff Ketner assumes role of CEO
AUSTIN, TX. – Nov. 5, 2019 – Ketner Group Communications, a public relations and marketing firm serving clients in the U.S., Canada and the U.K, today announced that Catherine Seeds has been named president. The move from her role as senior vice president recognizes Seeds’ longstanding leadership and key role in expanding Ketner Group into a national PR agency, with offices in Austin, New York and Nashville. Agency founder Jeff Ketner will assume the role of CEO as part of the leadership transition.
Seeds’ appointment as president helps ensure a solid foundation for the agency’s continued growth and success. She joined Ketner Group in 2002 and has played a key role in every phase of the agency’s success. Seeds was instrumental in the opening of Ketner Group’s offices in New York and Nashville in 2019. As president and partner, her role will continue to grow, both in ownership and responsibilities. She will work closely with Jeff Ketner and the agency’s senior leadership team to guide the agency’s growth and expansion, focusing on key accounts, business development and agency culture.
“Catherine has been a driving force in our success for many years. I’m thrilled to announce her new role as president, and we are excited to share further news about the agency in 2020,” said Ketner. “Catherine has earned the loyalty and respect of clients, editors and industry contacts, and she constantly inspires our team to think big and expand our vision of what’s possible. Ketner Group will thrive under her leadership, and I look forward to working with her and our leadership team to make sure our agency continues to exceed client expectations for many years to come.”
Ketner Group was founded in 1990 and has expanded exponentially in the last three years. Year-over-year revenues grew nearly 40% from 2017 to 2018, as the agency added new clients, focused on additional market segments, added new services and created a senior leadership team to help guide agency growth and direction. Ketner Group has received multiple local, regional and national awards in recent years. Austin Inno recently recognized the agency as a winner of the 2019 “50 on Fire” awards.
Ketner Group focuses on B2B technology and professional services clients in a number of markets including adtech/martech, legal, IT, healthcare and other areas; it is also widely recognized as the premier PR agency for retail, grocery and CPG technology companies. The agency works with clients throughout the U.S., as well as Canada, the UK and Germany.
“For more than 19 years, I have had the opportunity to help leading technology companies in a variety of industries find their unique stories that engage, inform, surprise and impact their audiences,” said Seeds. “Successful public relations is a wonderful mixture of creativity and critical thinking, and the best part of my job is working with our clients and my team to find just the right amount of those two key ingredients to create something special.”
“I am truly honored to be named president of Ketner Group and incredibly lucky to work alongside such an amazing and talented team of PR professionals. I look forward to overseeing the company’s future growth as we continue to expand our services and expertise to meet client and industry demand.”