KG Connects: A Monthly Webinar Series
Bringing together the best in the business
KG Connects brings together our favorite influencers, industry experts and media to discuss trends and best practices in marketing and PR.
Our webinar schedule is as follows:
You can register for our upcoming webinars below. Details for webinars occurring later this year will be available closer to the date, and you’re welcome to email us to learn more or submit a topic for consideration.
Upcoming Webinars
Event Details
Fri. Jan. 29, 2021
10:00 – 10:30 am CT
Jan. 2021: How Marketers Can Be Stewards To the Future
The year 2020 created societal confrontation, not just environmentally and politically, but in our ability to navigate a new normal, in our personal lives and in business. Marketers have a unique new world to conquer that requires moving beyond selling products and services, to boldly explore possible, probable, and plausible futures.
This talk will explore a few topics that will help marketers reset and embed futuristic thinking into their strategy.
What You’ll Learn:
- The increased criticality of transparency and trust and how marketers can establish it
- The resurgence of storytelling and the ability to shape the narrative of what’s to come
- The opportunities for leadership in various facets of marketing for social and cultural movement
About Tameka Vasquez
Tameka is a strategist, educator, and futurist with a decade of experience in the technology industry. She is currently working as Global Head of Marketing for the High-Tech and Manufacturing division of Genpact. Tameka is also a graduate school professor and a public speaker who has participated in conferences and thought leadership events in various cities within North America, Africa, and Europe. She explores topics intersecting business, disruptive technology, and social innovation. Her current focus is on futurism in identity, communication, and knowledge. She has been featured by Udemy for Business, IBM Think Leaders, the Content Marketing Institute, CMSWire, and the Marketing Artificial Intelligence Institute. Tameka was a 2020 Fortune Fellow, a 2019 rising star nominee for the Women in AI awards sponsored by VentureBeat, and a 2018 recipient of the Innovators and Disruptors award sponsored by America on Tech and NBC Universal. Tameka holds a B.A. in Corporate Communications from Baruch College and a M.S. in Knowledge Strategy from Columbia University.
Past Webinars
After each KG Connects event, we summarize our findings and link to a recording of the webinar on our blog. Learn more about what we learned!
KG Blog
The Future of Work: Shifting All the Paradigms
Last week, we were excited to host our first-ever panel discussion on KG Connects! Moderated by Ketner Group president, Catherine Seeds, our panel chatted about the future of work and included: Daniel Oppong, founder of OhanaHealth; Carolyn Birsky, founder of Compass Maven; and Sterling Hawkins, internationally recognized thought leader who focuses on the #NoMatterWhat approach.…
KG Blog
Grocery’s Great Digital Revolution Through COVID-19
In November, we had the pleasure of being joined by Gary Hawkins, founder and CEO of the Center for Advancing Retail Technology (CART), on KG Connects. Hosted by Ketner Group CEO, Jeff Ketner, Gary walked listeners through what the digital evolution of grocery means for retailers and shoppers alike. CART connects retail to new innovative…
KG Blog
A Peek Inside The New York Fashion Tech Lab
In our latest KG Connects webinar series, we heard from Jackie Trebilcock firsthand about the work that the New York Fashion Tech Lab (NYFTLab) is doing to empower women-led fashion-tech and retail-tech companies. Jackie is the managing director of NYFTLab and boasts over 15 years of experience in fashion, technology and business development. She has…
KG Blog
The Art of Inclusive Communication
This month for our KG Connects webinar series, we dove headfirst into the power that communication holds in helping businesses become more diverse and inclusive with Kia Jarmon. Kia is an entrepreneurial solutionist who intersects communication, culture, crisis, and community, most specifically through her leadership with MEPR Agency – a boutique communications and community engagement agency…
KG Blog
“Retail Re-Emergence” in a Post-COVID World
For the August 2020 edition of our KG Connects webinar series, we hosted internationally known retail experts Manolo Almagro and Ben Gauthier from Q Division. They are experts in commerce and technology, working with startups and brands worldwide to promote and deploy emerging retail tech and take advantage of key trends. They joined us for…
KG Blog
How to Create an Awesome B2B Podcast
90 million Americans regularly consume podcasts. And B2B podcasts are an increasingly key part of that. Listeners tend to be educated, affluent and loyal – the exact audience most B2B brands want to reach. That’s why we were fascinated to talk with Clark Buckner, co-founder and partner of podcast consulting agency Relationary Marketing, for our…
KG Blog
Broadcast Media Relations During COVID-19
Note: We published this blog post in preparation for Justin Goldstein’s webinar on broadcasting. Since publishing, the webinar is live, and you can catch it on demand! Broadcast media is booming as the Coronavirus pandemic restrictions only begin to loosen and everyone searches for sources that can provide reliable and timely information. Consider, recent findings…
KG Blog
How to Use Radical Candor to Achieve Business Goals
On the last Friday of May, we hosted the first edition of our ongoing webinar series KG Connects, “How to Encourage Better Choices in Your Team.” Van Tucker, COO of LaunchTN, joined us to discuss how business cultures founded on trust and radical candor are far better at achieving business goals. She provided guidance on…
KG Blog
How to Create a Research Survey Press Release That Gets Results
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners,…
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