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KG Connects: A Monthly Webinar Series

Bringing together the best in the business

KG Connects brings together our favorite influencers, industry experts and media to discuss trends and best practices in marketing and PR.

Our webinar schedule is as follows:

You can register for our upcoming webinars below. Details for webinars occurring later this year will be available closer to the date, and you’re welcome to email us to learn more or submit a topic for consideration.

Upcoming Webinars

Sylvain Perrier & Mark Fairhurst - Headshot

Event Details

Fri. Nov. 20, 2020

10:00 – 10:30 am CT

Nov. 2020: Grocery’s Digital Disruption: What’s Ahead for 2021

In this fireside chat, Mark Fairhurst and Sylvain Perrier – with special guest host Jeff Ketner – will dive into the rapidly changing world of digital grocery. Mark and Sylvain are the creators of the popular “Digital Grocer” podcast, and recently launched digitalgrocer.com. This webinar will focus on what lies ahead for grocery retailers in 2021 and how to embrace the opportunities of retail’s fastest-growing digital market.

What You’ll Learn:

  • Insights into grocery shopper demographics, behaviors and preferences, based on recent consumer research
  • How grocery retailers can create the kind of digital experience that helps earn and retain shopper loyalty
  • Top trends in grocery ecommerce for 2021 and beyond
  • How grocers can compete against the giants of the industry

About Sylvain Perrier

Sylvain Perrier, host of The Digital Grocer podcast, is a highly charismatic influential with over fifteen years of executive-level experience in retail technology, pushing the boundaries in specialty areas such as mobile devices, web technology, in-store solutions, and Software as a Service (SaaS) architectures. Sylvain is listed as the lead inventor on more than 75 granted intellectual property patents in over 15 different legal jurisdictions for more than 10 distinct inventions.

About Mark Fairhurst

Mark Fairhurst, co-host of The Digital Grocer podcast, has more than 18 years of experience building successful technology brands. He has held key marketing leadership positions at leading SaaS organizations including GS1, Solera and Intelex.

Past Webinars

After each KG Connects event, we summarize our findings and link to a recording of the webinar on our blog. Learn more about what we learned!

KG Blog

A Peek Inside The New York Fashion Tech Lab

In our latest KG Connects webinar series, we heard from Jackie Trebilcock firsthand about the work that the New York Fashion Tech Lab (NYFTLab) is doing to empower women-led fashion-tech and retail-tech companies. Jackie is the managing director of NYFTLab and boasts over 15 years of experience in fashion, technology and business development. She has…

KG Blog

The Art of Inclusive Communication

This month for our KG Connects webinar series, we dove headfirst into the power that communication holds in helping businesses become more diverse and inclusive with Kia Jarmon. Kia is an entrepreneurial solutionist who intersects communication, culture, crisis, and community, most specifically through her leadership with MEPR Agency – a boutique communications and community engagement agency…

KG Blog

“Retail Re-Emergence” in a Post-COVID World

For the August 2020 edition of our KG Connects webinar series, we hosted internationally known retail experts Manolo Almagro and Ben Gauthier from Q Division. They are experts in commerce and technology, working with startups and brands worldwide to promote and deploy emerging retail tech and take advantage of key trends. They joined us for…

KG Blog

How to Create an Awesome B2B Podcast

90 million Americans regularly consume podcasts. And B2B podcasts are an increasingly key part of that. Listeners tend to be educated, affluent and loyal – the exact audience most B2B brands want to reach. That’s why we were fascinated to talk with Clark Buckner, co-founder and partner of podcast consulting agency Relationary Marketing, for our…

KG Blog

Broadcast Media Relations During COVID-19

Note: We published this blog post in preparation for Justin Goldstein’s webinar on broadcasting. Since publishing, the webinar is live, and you can catch it on demand! Broadcast media is booming as the Coronavirus pandemic restrictions only begin to loosen and everyone searches for sources that can provide reliable and timely information. Consider, recent findings…

KG Blog

How to Use Radical Candor to Achieve Business Goals

On the last Friday of May, we hosted the first edition of our ongoing webinar series KG Connects, “How to Encourage Better Choices in Your Team.” Van Tucker, COO of LaunchTN, joined us to discuss how business cultures founded on trust and radical candor are far better at achieving business goals. She provided guidance on…

KG Blog

How to Create a Research Survey Press Release That Gets Results

As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners,…