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KG Connects: Webinars for Communications Professionals

Bringing together the best in the business

KG Connects brings together our favorite influencers, industry experts and media to discuss trends and best practices in marketing and PR.

KG Connects is taking a break through the summer months and will resume with webinars in October and December 2021.

You’re welcome to email us to learn more or submit a topic for consideration.

Interested in learning more from previous webinars? Scroll down to the bottom of this page for a summary of each KG Connects webinar we’ve hosted.

Upcoming Webinar

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Oct. 2020

Details coming soon

KG Connects Oct. 2021: Coming Soon

We’ll be announcing details for our next webinar, which will take place in Oct. 2021, in Sept. of this year. Stay tuned!

Interested in speaking sessions with KG Connects? We’re always looking for great speakers. Contact us to let us know what you’d like to discuss.

Past Webinars

After each KG Connects event, we summarize our findings and link to a recording of the webinar on our blog. Learn more about each webinar in the posts below!

KG Blog

AI and Retail Tech PR: Three Things to Remember

It’s hard to believe that today’s AI revolution started only 18+ months ago. That’s when OpenAI publicly released ChatGPT, forever changing the technology landscape by fueling an exponential wave of technology innovation. We’ve seen firsthand the impact of AI in retail technology. NRF 2024 could easily have been rebranded “NRFAI,” as AI was everywhere and…

KG Blog

Introducing Lucy Benish: Our Newest Intern

Hello, everyone! My name is Lucy Benish, and I am so excited to join the Ketner Group team as a summer intern! I am originally from the Chicago suburbs, but I go to school at Belmont University in Nashville, Tennessee. I am majoring in Creative and Entertainment Industries. My major choice was inspired by my…

KG Blog

Introducing “The PR Agency Readiness Checklist” With Three Important Takeaways

As a PR agency that specializes in helping retail technology companies gain exposure in their areas of expertise and expand their share of market, we know what it takes to set our clients up for long-term success. The reality is that, when done right, a solid PR program can provide major value to tech companies.…

KG Blog

Want To Upgrade Your Content? Tips For Partnering With an Agency

Content, like blogs and whitepapers, is a valuable asset for you as a marketer for a B2B retail tech business. It can be used for sales meetings, prospect outreach, discoverability on search or social media, and more. Yet content can often fall to the back burner when other marketing deliverables take priority. That’s why many…

KG Blog

Why PR Meetings Should Be Part of Your Trade Show Strategy

Trade shows are one of the best opportunities for retail tech vendors to meet with clients and prospects face to face. Whether it’s an initial meeting or a chance to move a prospective client further along the sales pipeline, in-person meetings are invaluable. And since key events such as NRF, Shoptalk, FMI Midwinter and others…

KG Blog

Talking Retail Trends, Journalism and Children’s Books with Jamie Grill-Goodman

Well, this was a fun one, folks! I recently had the chance to visit with the talented Jamie Grill-Goodman, editor in chief of RIS News. As editor in chief, Jamie is among the ranks of amazing journalists and retail tech thought-leaders who previously held this post, such as Joe Skorupa and the late Dennis Eskow. She has…

KG Blog

Three Tips for Drafting a Press Release That Drives Demand

When a tech company has an exciting announcement to share, many turn to press releases without a second thought. After all, press releases are an effective way to share news, reach a wide variety of audiences and increase SEO. But the reality is, the impact of a press release can vary widely based on how…

KG Blog

Introducing Shay Edblom: Our Newest Intern

Hello, everyone! I’m Shay Edblom and I am currently in my last semester of college at The University of Texas at Austin. Hook ’em Horns! When deciding what to study in college, I followed my talent for writing into a public relations degree. Throughout my time at UT, I picked up a business minor and…

KG Blog

AI Upended the Retail Tech Landscape in 2023. What’s Ahead in 2024?

AI’s breakthrough year in 2023 was the retail technology equivalent of Taylor Swift’s Eras tour – a once-in-a-generation event that changes everything. If Swiftmania is the biggest musical sensation since The Beatles, then Generative AI is easily the most revolutionary technology since the iPhone. AI is quickly becoming a pervasive technology, dividing the timeline for…

KG Blog

Get To Know Matthew Boncosky, Ketner Group’s New Account Coordinator

Hello everyone! My name is Matthew Boncosky, and I’m the latest and greatest member to join the Ketner Group team full-time! It feels great being able to put that into words. If you already recognize my name, that’s because you might have read my first introduction on the KG blog when I began as an…

KG Blog

Getting the Inside Scoop With Dan Berthiaume, Retail Expert and Senior Editor of Technology

I think we can all agree that the retail tech industry is extremely lucky to have so many wonderful experts and content creators! You may recall that I recently sat down with our friend Barbara Thau to get her take on industry trends and tips for PR folks. For my next chat, I sat down…

KG Blog

A Frank Question: Are You REALLY Ready for PR?

As a PR professional with almost 25 years of experience creating and executing successful communications strategies for my clients, I do feel it is my duty to address a big elephant in the room. Some of you may just not be ready for PR. And that is ok!  As with anything in life, just because…

KG Blog

5 Things To Do Now To Prepare for NRF

I’m writing this blog during the hottest summer on record, and like you, I’m dreaming of cooler weather, football season, the holidays and…. ….NRF! The first email for NRF ’24 hit my inbox Aug. 8, and my first reaction was “whaaaat!?” But after 30+ years in retail tech PR, the timing makes sense. After all,…

KG Blog

Introducing Bernice Chen: Our Newest Intern

Hello, world! My name is Bernice Chen, and I’m a senior public relations student at The University of Texas at Austin. I’m excited to be starting my internship with Ketner Group! How it all began: landing on public relations I was born in Taiwan, one of the best places on the planet, but I’ve lived…

KG Blog

Talking Shop with Barbara Thau, Retail Influencer and Editorial Director of Features

In a fast-paced news world, journalists continue to rely on reputable and interesting story resources from PR professionals. That is why it is important to know and understand as much about the media we are working with as we can. Over the years, the Ketner Group team has been lucky to work with so many…

KG Blog

3 Reasons Why Speaking and Awards Should Be Part of Your PR Strategy

Texans love their H-E-B. The beloved grocer was recently named the Ultimate Texas Brand by Texas Monthly readers, who overwhelmingly crowned H-E-B the winner over 49 other iconic Texas brands including Dairy Queen, Whataburger, Buc-ee’s, Southwest Airlines (that holiday scheduling fiasco didn’t help) and many others. Why H-E-B? It all boils down to an incredible…

KG Blog

Get To Know Abby Nelson, Ketner Group’s Newest Account Coordinator

Hello readers! My name is Abby Nelson, and I am a brand new full-time member of Team Awesome.  Once upon a time, i.e. five months ago, I started my first ever, agency-side internship with Ketner Group. I remember feeling intimidated by the retail technology niche. I was trekking into an unknown world of artificial intelligence…

KG Blog

Domain Diaries: My Day With In-Store Technologies

In her latest audio blog, our president and CEO recaps some of the cool in-store technologies at the Domain shopping center in Austin, TX. Transcript of “Domain Diaries” audio blog: It’s times like this that I really love my job. In preparation for this audio blog, I recently spent some time cruising around the Domain, the…

KG Blog

Introducing Matthew Boncosky: Our Newest Intern

It’s been a little while since I’ve published a piece of writing under my name. By a little while I mean about six months, but those six months have been a welcome reprieve. That’s because for three and a half of the last four years, I was immersed in the hectic but rewarding world of…

KG Blog

Ketner Group Names Catherine Seeds CEO As Jeff Ketner Assumes the Role of Senior Advisor

A proven leader with more than 24 years of experience in B2B PR, Seeds will expand on the success Ketner built and continue the agency’s dedication to creating a rock-solid culture AUSTIN, Texas – May 2, 2023 – Ketner Group Communications, the leading public relations agency for retail technology companies, today announced it named Catherine…

KG Blog

My Interview With Barbara Walters

The death of legendary broadcast journalist Barbara Walters in December marked the passing of one of the most influential newscasters in television history. Walters shattered the glass ceiling of a male-dominated world and inspired other high-profile women broadcasters who followed in her footsteps. She became famous for her in-depth, prime-time interviews with seemingly all the…

KG Blog

Meet Our New Senior Account Executive: Katherine Bingham

Hi everyone, it’s Katherine. I’m ecstatic to be joining the team as a Senior Account Executive! My love of words (and how it got me here) I’ve always had an affinity for words. As a baby, I spoke in whole sentences before I could even stand on two feet. In elementary and middle school, I…

KG Blog

Celebrating Women’s History Month and Women Who Tell Our Stories

This year, the theme of Women’s History Month is “Celebrating Women Who Tell Our Stories.” As storytellers working for a PR agency and spending a lot of time telling stories, we find the theme particularly relevant and inspiring. Each year, Ketner Group’s DEI Committee selects a few, team-voted monthly observances to recognize. This year, Women’s…

KG Blog

Subscription Boxes – In or Out?

As I type this, the weather is a beautiful 83 degrees in Austin, TX. This means that I’m wearing one of my favorite Spring dresses from last year. It’s yellow with blue flowers, has the perfect size and cut of spaghetti straps, with an empire waist that “slims” me in all the right places. In…

KG Blog

How To Put the Relationship Back Into Public Relations

In my 30+ year career in public relations, I’ve spent a lot of time thinking about relationships. After all, “relations” is one of the two words we use to describe what we do every day. Trusted, long-term relationships between editors and PR professionals are at the heart of public relations excellence. It’s getting harder to…