KG Connects: Webinars for Communications Professionals
Bringing together the best in the business
KG Connects brings together our favorite influencers, industry experts and media to discuss trends and best practices in marketing and PR.
You can register for our upcoming webinars below. Details for webinars occurring later this year will be available closer to the date, and you’re welcome to email us to learn more or submit a topic for consideration.
Interested in learning more from previous webinars? Scroll down to the bottom of this page for a summary of each KG Connects webinar we’ve hosted.
May 21, 2021
10:00 – 10:45 am CT
May 2021: B2B Analyst Relations: The Secret Sauce to Your Communications Program
For some B2B organizations, the risk of becoming an echo chamber when it comes to company strategy is real. Creating a solid communications plan means enlisting third-party feedback. This is where analyst relations comes in! Analysts can help B2B companies solidify marketing messages that resonate with buyers, by offering expert industry advice that deviates from the norm.
Creating a strong analyst relations strategy, even if it is minimal, ensures your annual company plan and pivotal campaigns skillfully meet market needs. During this session, you’ll get the inside track of what industry analysts are looking for from B2B organizations as well as how to build long-term relationships.
You’ll also learn:
- Why you should invest in analyst relations
- How to schedule and prepare for briefings
- How to create a great executive analyst briefing presentation
About the Speakers
Our May speakers will be announced soon!
After each KG Connects event, we summarize our findings and link to a recording of the webinar on our blog. Learn more about what we learned!
How to Create B2B Content That Puts Netflix to Shame
In our latest KG Connects webinar, we were lucky to have our friend Alicia Esposito join us to discuss how to create great B2B content marketing campaigns. B2B content has always been a key part of building thought leadership, engagement and even leads. Over the past few years, it has become even more important, but…
How Marketers Can Be Stewards To the Future
For the first KG Connects of the year, we were delighted to have Tameka Vasquez — strategist, educator and futurist — join Catherine Seeds to discuss the importance of being what Tameka calls, “stewards to the future.” In her day job, Tameka serves as a global marketing leader at Genpact. She also just recently jumped…
The Future of Work: Shifting All the Paradigms
Last week, we were excited to host our first-ever panel discussion on KG Connects! Moderated by Ketner Group president, Catherine Seeds, our panel chatted about the future of work and included: Daniel Oppong, founder of OhanaHealth; Carolyn Birsky, founder of Compass Maven; and Sterling Hawkins, internationally recognized thought leader who focuses on the #NoMatterWhat approach.…
Grocery’s Great Digital Revolution Through COVID-19
In November, we had the pleasure of being joined by Gary Hawkins, founder and CEO of the Center for Advancing Retail Technology (CART), on KG Connects. Hosted by Ketner Group CEO, Jeff Ketner, Gary walked listeners through what the digital evolution of grocery means for retailers and shoppers alike. CART connects retail to new innovative…
A Peek Inside The New York Fashion Tech Lab
In our latest KG Connects webinar series, we heard from Jackie Trebilcock firsthand about the work that the New York Fashion Tech Lab (NYFTLab) is doing to empower women-led fashion-tech and retail-tech companies. Jackie is the managing director of NYFTLab and boasts over 15 years of experience in fashion, technology and business development. She has…
The Art of Inclusive Communication
This month for our KG Connects webinar series, we dove headfirst into the power that communication holds in helping businesses become more diverse and inclusive with Kia Jarmon. Kia is an entrepreneurial solutionist who intersects communication, culture, crisis, and community, most specifically through her leadership with MEPR Agency – a boutique communications and community engagement agency…
“Retail Re-Emergence” in a Post-COVID World
For the August 2020 edition of our KG Connects webinar series, we hosted internationally known retail experts Manolo Almagro and Ben Gauthier from Q Division. They are experts in commerce and technology, working with startups and brands worldwide to promote and deploy emerging retail tech and take advantage of key trends. They joined us for…
How to Create an Awesome B2B Podcast
90 million Americans regularly consume podcasts. And B2B podcasts are an increasingly key part of that. Listeners tend to be educated, affluent and loyal – the exact audience most B2B brands want to reach. That’s why we were fascinated to talk with Clark Buckner, co-founder and partner of podcast consulting agency Relationary Marketing, for our…
Broadcast Media Relations During COVID-19
Note: We published this blog post in preparation for Justin Goldstein’s webinar on broadcasting. Since publishing, the webinar is live, and you can catch it on demand! Broadcast media is booming as the Coronavirus pandemic restrictions only begin to loosen and everyone searches for sources that can provide reliable and timely information. Consider, recent findings…
How to Use Radical Candor to Achieve Business Goals
On the last Friday of May, we hosted the first edition of our ongoing webinar series KG Connects, “How to Encourage Better Choices in Your Team.” Van Tucker, COO of LaunchTN, joined us to discuss how business cultures founded on trust and radical candor are far better at achieving business goals. She provided guidance on…
How to Create a Research Survey Press Release That Gets Results
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners,…