KG Connects: A Monthly Webinar Series
Bringing together the best in the business
KG Connects brings together our favorite influencers, industry experts and media to discuss trends and best practices in marketing and PR.
We host KG Connects the last Friday of every month from 9:00 – 10:00 am CT.
Our webinar schedule is as follows:
- July: Five Steps to B2B Podcasting
- September: “Retail Re-Emergence” in a Post-COVID World
- August: The Art of Inclusive Communication
You can register for our two upcoming webinars below. Details for webinars occurring later this year will be available closer to the date, and you’re welcome to email us to hold you a spot.
Fri. June 26, 2020
9:00 – 10:00 am CT
June 2020: Understanding the Mechanics of Broadcast Media
Thinking of securing television, radio or podcast media coverage? Before you do, it’s important to understand who pulls the levers and how to coordinate logistics that lead to a successful interview! Justin will walk you through who runs the show at television and radio networks and stations across the country, the logistics of coordinating a successful live interview, and major differences between broadcast and print and online media.
What You’ll Learn:
- Best practices for creating an interview setting that pops (how to coordinate lighting, setting up your shot on Zoom, Facetime etc)
- Assets that you need to provide to producers to extract value out of your interviews
- How broadcast media coverage differs from print/online coverage
About Justin Goldstein
Justin Goldstein, president and founder, Press Record Communications, is an award-winning media relations pro, voted an Exceptional Under 35 by the Public Relations Society of America. He has developed and implemented broadcast media relations programs that have supported clients like General Motors, Best Buy and the Clinton Global Initiative. In recent years, Justin has coordinated event broadcast press campaigns for the Consumer Electronics Show, Detroit Auto Show and Conference of Mayors. Justin also served as morning drive producer at WRHU-FM, New York’s number one non-commercial radio station. His work has been recognized by PR News, PR Newswire and the Hermes Creative Awards.
Fri. July 31, 2020
9:00 – 10:00 am CT
July 2020: Five Steps to B2B Podcasting
Clark Buckner is co-founder and partner at Relationary Marketing, a turnkey podcast production agency for B2B content marketing. Over his eight years of podcasting, he’s developed a proven five-step process for producing engaging B2B podcasts.
What You’ll Learn:
- The five vital steps for creating “can’t miss” B2B podcasts
- How Relationary Marketing clients have generated business value from podcasting
- Why audio content is valuable even during times of crisis
About Clark Buckner
Clark Buckner is a B2B podcaster and content marketer. He is an active volunteer in Nashville’s tech community with local events and meetups, including co-organizing one of the nation’s largest podcaster meetups. He is a graduate of Belmont University with a degree in Entrepreneurship and Marketing.
After each KG Connects event, we summarize our findings and link to a recording of the webinar on our blog. Learn more about what we learned!
Broadcast Media Relations During COVID-19
Note: We published this blog post in preparation for Justin Goldstein’s webinar on broadcasting. Since publishing, the webinar is live, and you can catch it on demand! Broadcast media is booming as the Coronavirus pandemic restrictions only begin to loosen and everyone searches for sources that can provide reliable and timely information. Consider, recent findings…
How to Use Radical Candor to Achieve Business Goals
On the last Friday of May, we hosted the first edition of our ongoing webinar series KG Connects, “How to Encourage Better Choices in Your Team.” Van Tucker, COO of LaunchTN, joined us to discuss how business cultures founded on trust and radical candor are far better at achieving business goals. She provided guidance on…
How to Create a Research Survey Press Release That Gets Results
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners,…