NRF 2019

NRF 2019 Gives Retail Stores the Old “Razzle Dazzle”

Please excuse the musical reference in my headline, but it just seems to fit!  The Ketner Group team is still on a high after wrapping up another successful NRF Big Show. We also saw the musical “Chicago” (starring Cuba Gooding Jr.) on Broadway. In the musical, the song “Razzle Dazzle” is about a lawyer who wins all of his cases by putting on a good show in the courtroom. He always stretches the truth since most of his clients are actually guilty!  The “razzle dazzle” I’m referring to, however, is the hundreds of new retail technologies that were on display last week at the Javits Center.

I think Joe Skorupa, editorial director of RIS News, summed it up best: The 2019 NRF Big Show was big, big, big! As usual, frenzied herds of attendees funneled into sessions and booths that were often too crowded to accommodate them. But this year’s NRF took bigness to a new level. Aisles were clogged with attendees, innovative exhibitors were jam packed and traditional exhibitors were jam packed. The lower level of the Javits Center, usually an outpost for the forlorn and lonely, was a hotbed of engaging technology and crowded activity.”

Razzle Dazzle ‘Em, Give ‘Em A Show That’s So Splendiferous

This year, NRF exhibitors and sponsors truly outdid themselves. The renewed interest in the brick and mortar store is everywhere, and the excitement is brewing. The industry “talked the talk” about the store in 2018, but at NRF, everyone seemed to really “walk the walk” when it comes to store investments! Even Target CEO Brian Cornell acknowledged the value of his stores. According to Cornell, Target stores fulfilled 3 out of every 4 orders. This included items picked up in the store, delivered to customers in the parking lot, or picked and packed by store associates and shipped to customers. Cornell considers his stores his single biggest competitive advantage.

Razzle Dazzle ‘Em, And They’ll Beg You For More!

You’ve heard the phrase “location, location, location,” but it seems in 2019, the chant for retailers will be “the store, the store, the store!” Just take a look at some of the store-focused announcements from Ketner Group clients:

  • California Closets demonstrated their use of Elo’s smart table technology, which incorporates use of endless aisle/endless design app on the Elo touchscreen platform.
  • C-store retailer Pilot Flying J announced that it is deploying a new store architecture solution with NCR Software Defined Store, enabled by Zynstra. The architecture creates an agile infrastructure across the entire store, reducing costs and optimizing operations for faster innovation.
  • Theatro announced the launch of its new data analytics suite, a proprietary method to track, aggregate, and analyze in-store employee key performance indicators.

These and many other new store technology deployments tell us two things. First, retailers want to do all they can to make the store a destination for fun, in-store shopper engagement.  Second, they can (and should) utilize the store to power their omnichannel efforts. Note: I have a feeling that we will have another word to replace omnichannel in 2019. Stay tuned on that!

Razzle Dazzle ‘Em, And They’ll Make You A Star!

The Ketner Group team believes the old “razzle dazzle” has new meaning for the retail industry in 2019. Gone are the days of trying to impress retailers with a three-ring circus of ineffective and expensive technologies. Solutions demonstrated at NRF 2019 have invigorated the industry with a breath of fresh air. The Ketner Group team is excited to play our part to push that momentum forward in 2019.

As notable author and speaker Steve Dennis recently tweeted, “Physical retail isn’t dead. Boring retail is.”

Don’t be boring. Go after the razzle dazzle!

NRF 2019

Ketner Group Takes on the NRF Big Show 2019

In retail, we know that the holiday madness doesn’t end once the ball drops in Times Square. Even those of you who identify with “A December to Remember” more than “Ford Truck Month” – and are still reconciling the fact that no one in your family loves you enough to shell out a year’s salary on a front-wheel-drive convertible parked in a snowy driveway – know it’s time to take one more deep breath from the bottom of your newly built Saint Nick belly and get ready for NRF 2019 in New York.

Although Austin isn’t exactly the North Pole, we’ve been hard at work the past few months getting everything ready to knock it out of the park for a major mid-winter event. And this year, building on years of experience our team’s had at the event and given that our agency experienced pretty incredible growth in 2018, we’re collaborating with our largest cohort of retail technology innovators to date – representing 18 clients in total. Therefore, we’ve coordinated meetings with media and analysts, promoted their presence via social media, overseen email campaigns and used every other conceivable medium to get us ready to take on the Big Apple with the enthusiasm of Buddy the Elf.

What’s In Store

We’re excited to feel the energy in the expo hall as we move another year away from the doomsday ramblings about the ‘retail apocalypse’. We’ve seen firsthand how innovative retailers partnering with innovative vendors have established a bulwark against Amazon’s encroachment. We’ve seen how enigmatic executives have rallied an industry in need of optimism and vision to become a catalyst for even greater change. We’re excited to hear stories of recent successes and learn about what the future holds for the industry and for the everyday consumer.

Although NRF stands firm as the last hurrah before we can officially call the holiday season quits, I don’t know why anyone wouldn’t be excited about having more time than anyone else experiencing The Most Wonderful Time of the Year…

Meet Us at NRF!

So, if you’ll be at NRF and would like to meet us to learn about our agency, our services or our clients – or would like to meet with any of them – please don’t hesitate to reach out! You can find us at [email protected] or feel free to find us helping our clients at their booths, including:

  • Columbus Consulting – Booth #3083
  • DisplayData – Booth #1910
  • DynamicAction
  • Elo – Booth #3655 (with partner and Ketner Group client, Shoptelligence)
  • GK Software – Booth #3267
  • GroupBy
  • Kibo – Booth #4419
  • Mercatus – Booth $4560
  • Mirakl – Booth #206
  • NGC Software – Booth #4523
  • Opterus – Booth #4911
  • OrderDynamics – Booth #240
  • PlumSlice – Booth #1200
  • Shopgate – Booth #551
  • Symphony RetailAI – Booth #3036
  • Theatro – Booth #1517
  • Zynstra – Booth #230

Goodbye 2012!

We’d like to take this time to say goodbye to 2012. It was a good year, and–just like any year–we had a few downs, but mostly ups.

2012 saw Ketner Group go to NRF’s BIG Show for the 13th year. We explored our industry at SXSW Interactive, where we learned about visual storytelling, local SEO, social branding and new SoLoMo technology. We did a refresh of our company messaging and engaged with an awesome design firm, Creative Pickle, for a complete overhaul of our website.

We are looking forward to what 2013 may bring, but before we completely turn away from 2012, we wanted to share our Christmas card photo with everyone. That’s right, we know we look good.

Stressed Spelled Backwards Spells Desserts

Every business has its busiest time of the year, and the beginning of January is Ketner Group’s. The National Retail Federation (NRF) holds its big show, literally called “The Big Show,” the second or third week of every January, and the KG team is up to our ears in NRF projects as we prepare nine clients for this year’s Big Show—now just 3 days away!

We are firm believers in the “work hard, play hard” philosophy, and right now we’re working hard—but not so hard that we can’t take a moment to laugh a little and keep the mood light. So what’s tickling our fancy today? Old ads—mostly bad old ads—the likes of which would never have made it past Don Draper’s trash bin (well, we hope anyway!).

Here are a few of our favorites—you’ll notice a couple of similarities:

a96674_wivesarefor

babies-in-plastic-wrap-vintage-ad

safety-razor

vintage-women-ads-1
5727161193_dffe48630d

vintage-advertisements-if-your-husband-ever-finds-1

Do you do anything fun to keep your office stress levels manageable? Have a favorite old ad? Share it with us in the comments!