Ketner Group Takes On The Big Apple

Amazon’s HQ2 expansion to New York was the biggest news in corporate expansions for 2018. But let me set the record straight. Ketner Group thought of it first.

This time last year we started laying the groundwork for expanding to the Big Apple. And we’re thrilled to say, it’s now a reality. Ketner Group Communications has just opened an office in New York City, led by our fearless team member Adrienne Newcomb. It’s a dream come true for all of us at Ketner Group, and it underscores our commitment to growth, innovation and client service. Check out our recent Q&A with Adrienne to find out how this native Texan is adapting to New York. (If you know Adrienne, you won’t be surprised to learn that she’s embracing it 100%.)

Besides the world’s best pizza and bagels, New York is a strategic move for Ketner Group. We’re excited about it, and it makes sense for a number of reasons, including the following:

The Center of the Media Universe

First and foremost, New York is the undisputed center of the media universe. Where else can you hold high-value, in-person press meetings with The Wall Street Journal, CNBC, Bloomberg and WWD in a single day? We’ve managed dozens of press tours and press meetings for our clients in New York, from top-tier to relevant trade media. Our interactions with New York media will pick up dramatically, now that Ketner Group has on-the-ground representation.

A Focal Point for Technology Innovation

New York is also the #1 area for retail, fashion, advertising and CPG innovation, and this will only accelerate with HQ2. The Retail Innovation Conference, hosted by our friends at Retail TouchPoints, is a prime example. Our client RevTech Ventures will participate in the May conference, focusing on the impact of disruptive, venture-backed companies in retail. New York is also home to XRC Labs, widely recognized as one of the top accelerators for disruptive retail and CPG companies. Moreover, in our first few weeks on the ground, we’re already talking to early-stage companies that will have a big impact in their markets. You may not have heard of them yet, but you will; we’ll make darn sure of that.

New Opportunities for Growth

Finally, our New York expansion is a sign of Ketner Group’s remarkable growth. We experienced a nearly 40% YOY growth rate in 2018, adding six new clients and increasing our team by over 50%. We’ve already added two major clients in 2019, and we’re not slowing down. We’re proud to say that our former KG’er Kirsty Goodlett has returned to Ketner Group as a senior team member; check out her intro blog to learn more about Kirsty’s recent re-entry to our team as an Account Supervisor.

None of this would be possible without our amazing team here at Ketner Group, as well as the best, most supportive clients in the business. We’re privileged to work with so many innovative companies that are shaping the future of how we work, shop, play and live. They trust us to tell their stories, and we work like crazy to exceed their expectations every day. Our New York office will only make it that much easier.

For more information, check out our press release announcing our NYC office.

Until Next Year NRF

NRF’s Big Show is officially over and we are back in Austin! After several cups of coffee consumed as well as analyst and media meetings coordinated for 13 clients, I think it’s safe to say this year’s show was one for the books. Check out what the Ketner Group team was up to while in the Big Apple.

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NRF 2017, Here We Come

In most industries, the holidays are a time to disengage from the hustle and bustle of work, plan for 2017 and clean out the junk folders to start the New Year feeling refreshed. But as we all know, quite the opposite is true in retail. And once a new calendar gets pinned to the wall, the heat really starts to turn up as we make final preparations for the biggest conference of our year, NRF’s BIG Show.

This year, the Ketner Group team has been as busy as ever, meticulously preparing, pitching, coordinating and managing all sorts of client announcements and on-site briefings. As the newest member of the KG team and a rookie to the realities of NRF life, I have to admit it’s been impressive watching our team stay (mostly) stress-free, while securing some truly terrific opportunities for publicity next week, without losing sight of client needs in the now.

As our entire office goes wheels up this weekend, heading from sunny and warm Austin, Texas to the hopefully not-so-cold and not-so-gray Big Apple, I expect to feel the same excitement and confidence in our client outcomes as our veterans who have been mastering the NRF process for over ten years.

We look forward to seeing a lot of familiar faces, connecting with new clients and having NRF ’17 mark the start of another great year at Ketner Group, for our clients, and for the retail industry in general. Good luck everyone!

Ketner Group clients at NRF, and where to find them:

 

Retail’s BIG Show: #NRF16 Client Recap, Part Two

If there is any indication that this year’s NRF show was the most exciting yet, it’s that we need two whole blog posts to recap just how great it was. Our clients were among the best and brightest out on that show floor, demonstrating cutting-edge retail technology and hosting thought-provoking BIG !dea sessions. They were invaluable additions to the educational atmosphere of one of the industry’s longest-running events, but don’t just take our word for it, see for yourself:

Photo courtesy of Kathleen See
Photo courtesy of Kathleen See

Predictix

Continuing to stay “one step ahead of the competition,” as observed in PYMNTS, Predictix announced during the show that it has entered a strategic partnership with Infor to resell Predictix applications to its customers as a part of Infor CloudSuite Retail. This announcement, along with Predictix’s impressive 40% YOY SaaS growth, generated buzz for the predictive analytics company. Adding to the excitement, Aaron Surasky, Senior Director, Assortment Planning and Analysis for The Home Depot, led an NRF BIG !deas session where he discussed how retailers are working with Predictix to create differentiated, locally relevant assortments while operating multiple channels and stores to an audience of more than 200.

Check out some additional awesome coverage of Predictix from the show by Apparel, Retail TouchPoints, B2Becommerceworld and Just-Style.

Shopatron

The week was an exciting one for Shopatron as well, which announced that “it is now part of a unified omnichannel commerce solutions company called Kibo,” by merging with MarketLive and Fiverun according to RIS News . In a MultiChannel Merchant recap of the companies’ merge, Shopatron founder Ed Stevens (now COO of Kibo) and MarketLive founder Ken Burke “talk about how the responsive redesign and the enhanced back-end capabilities helped Modell’s {Sporting Goods] become an omnichannel success story this holiday season.”

Starmount

In the world of omnichannel, just-style was impressed with Starmount’s newly-unveiled Store Inventory application, which helps retailers maintain more accurate store inventory and allows store associates “to engage customers and process transactions.” Starmount used its time at NRF to demonstrate how this addition to its Customer Engagement Suite is an asset to retailers.

Thoughtworks

Included as a “Top 10 Takeaway” by RIS News, Thoughtworks took the opportunity at NF to highlight the new e-commerce engine it built for Mitchells‘ website. In addition to putting a spotlight on its latest project, Thoughtworks also connected with many retail industry professionals to learn from and share with the behind-the-scenes retail software experts.

Unata

In addition to meeting and networking with other members of the retail community, this year’s NRF for Unata also highlighted a major endeavor that is in-progress between the digital grocery solutions company and regional grocery chain, Lowes Foods. In a video interview with Retail Touchpoints, Michael Moore, CMO for Lowes Foods, spoke on how the partnership is “bringing to life a whole new customer experience” known as “retail-tainment” with the help of Unata.