It’s a wrap: Holiday retail winners and losers

The gifts are all unwrapped. Returns and exchanges have been made. Now it’s time to cut through all the marketing hype to see what really happened during the holiday shopping season.

Which retailers did the best job of making us happy? Who really had the lowest prices?

We spoke to three marketing research firms, 360pi, ForeSee and DealNews, to see what they found when they ran the numbers. Here are the major takeaways.