There’s only one topic that really matters in retail now: when and how to safely reopen retail so consumers can begin to shop and dine. The trick is to strike the right balance.
As retailers and restaurants open up their brick and mortar locations and slowly enter into a new way of doing business, it’s essential that shoppers feel safe and able to practice proper distancing and health practices.
Industry leaders such as Kroger have stepped up with their roadmaps for reopening. For example, Kroger’s “Sharing What We’ve Learned: A Blueprint for Businesses” has generated a lot of well-earned interest for its detailed recommendations.
What the experts are saying
In addition, Ketner Group has been in the middle of lots of discussions with clients, editors and analysts on the best ways to reopen retail. And we’re seeing interesting ideas begin to gain traction.
Ketner Group recently worked with our longtime client NGC Software on developing thought leadership on how to reopen retail in the era of coronavirus. NGC’s concepts are quickly gaining traction with leading brands and retailers, and we’re confident that they can play a role in helping to jumpstart retail.
This article in Sourcing Journal – How to Shorten the Timeline to Get Stores Back in Business – grew from a series of LinkedIn posts that generated 9,000+ views.
Another article in Glossy about how fashion brands plan to slowly reopen stores quotes NGC president Mark Burstein, along with retailers and other industry leaders that are working together to get retail up and running again.
We’re also helping Cathy Hotka and the Store Operations Council promote their recommendations for safely reopening retail. The Store Operations Council consists of leading retailers and industry thought leaders, and we’ll share those guidelines as soon as they’re available. As Cathy says, “We are in the second inning of a 9-inning game…we’re going to be dealing with this for a while.”
The key is for companies to work together, and we’re encouraged to see so many positive initiatives focused on the future of retail.