Get to know Ketner Group’s fearless leader in Nashville as we open our newest office in her favorite city.
Tell us a little about your background with KG.
Kirsty Goodlett: I met the kind folks at Ketner Group seven years ago when I was a client of Ketner’s while working for a retail tech company, Digby. There, I found Ketner to be a true extension of our marketing team, and I really relied on our partnership to create successful campaigns and achieve our goals.
When I moved to Nashville five years ago, I joined the team part-time while I additionally ran Seamless Marketing, the company I founded to help small businesses with their marketing efforts. This February, I returned to Ketner to open our Nashville office, an opportunity so amazing it has at times felt like a dream.
What new opportunities are available to you and KG now that we have an office in Nashville?
Nashville is a wonderful city! Being here provides us access to a whole new set of B2B tech companies to partner with. One thing I love about Nashville is that it’s a great city for relationships, and a lot of those are built over good cups of coffee.
Additionally, Nashville is known as the “Athens of the South” because of the large number of universities and colleges in town. I believe the city will set us up for success from a hiring perspective.
How would you describe Nashville in comparison to Austin and New York?
Great question! I could go on for ages, so I’ll work to be brief.
Weird and fun, Austin is a city that welcomes folks with open arms and features a tech scene that is constantly innovating. Austin is a super hub for our headquarters because it’s a true representation of the companies and employees we attract.
New York is one of the biggest cities in the country. Business gets done quickly and things are always changing. Being in NYC gives us access to great media contacts and influencers.
The friendliest city in the country, Nashville has a diverse, growing economy that attracts people from all over the world. Nashville will provide opportunities for us to grow in new markets and ensure a lovely quality of life for our team. Not to mention, it’s the best city to host clients. Who doesn’t want to come to Nashvegas?!
What is your favorite part about living in Nashville?
My favorite thing about Nashville is the people. Everyone is collaborative, kind and really supportive. That attitude makes opening an office here ideal, people are excited about your efforts and look to help you through challenges. I am so grateful for all of the people and communities that have shown up to help us prepare for and then celebrate our launch!
What are the top three spots in Nashville everyone should visit?
Marche: hands down my favorite restaurant in town, Marche is a French classic with lots of local flair and the best food.
Robert’s Western World: you can’t come to Nashville without going to a honkytonk and Robert’s is a classic, old-school joint with the best music and plenty of locals in addition to tourists—a rarity these days.
Monell’s: not only does Monell’s have my favorite fried chicken in town, but it also features the added bonus of sitting you family style so you can get to know your neighbors.