How Mobile Technology Is Revolutionizing In-Store Shopping

There’s mobile technology-driven change brewing in the way you shop in brick-and-mortar stores.

Disappearing are the days when you walked in and headed blindly for the sales section; or located a much needed item then headed straight for the checkout counter. Retailers from Bed, Bath & Beyond to RadioShack are investing in new e-commerce technology that encourages consumers — often with smartphones in hand — to shop strategically for deals inside physical stores.