This blog post has been provided by our intern, Meghan Farrell.
It’s been a very exciting few weeks over here at Ketner Group Communications, and it just keeps getting better! Last week the MarCom Awards named us gold and platinum winners for client campaigns.
Our founder and president, Jeff Ketner, shared his excitement about the agency’s recognition and his gratitude for the KG team:
“We’re proud to receive platinum and gold awards in such a prestigious competition. It’s a testimony to the strategic and creative thinking of our team, and we’re thrilled to be recognized.”
So, what are the MarCom Awards?
The MarCom Awards international creative competition recognizes outstanding achievement by marketing and communication professionals. Entries and winners range from individual communicators to media conglomerates, Fortune 500 companies, corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The competition has grown to perhaps the largest of its kind in the world, with approximately 6,000 entrants, with 15% winning platinum and 20% winning gold awards.
The MarCom Award program is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an organization of several thousand creative professionals worldwide. The Association oversees awards and recognition programs, provides judges, and sets standards for industry excellence. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.
A gold-medal eBook
Ketner Group was recognized as a gold winner for the eBook “Health-Conscious Retail,”created for Symphony RetailAI, a global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers. Health is an emerging market trend that grocers must pursue proactively – this eBook helps them to understand health-conscious customers, and how health and wellness needs should inform the retailer’s strategy.
As we’ve found, eBooks like these help B2B vendors create an authentic brand identity and authority among their target audience. Building and distributing content such as this leads to greater engagement and the opportunity to expand existing and prospective relationships.
Social media marketing goes platinum
Ketner Group was also recognized as a platinum winner for its content marketing campaign created for PlumSlice, a cloud-native provider of product workflow automation for enterprise process optimization. The program included sponsored social media promotion of curated thought leadership blogs to highly targeted audiences, emphasizing PlumSlice’s unique approach to improving retailers’ efficiency and profitability in an omni-channel commerce environment.
Staying atop the charts
With our recent name change (Ketner Group Communications), new website, and our “investigative” video release – receiving gold and platinum really was the icing on the cake for a successful month at Ketner Group. Between the MarCom Awards win and our recognition as a finalist for “Best Company Culture” in the 2018 Greater Austin Business Awards, we are wrapping up this year with strong results. As we enter 2019, we will to continue to innovate and produce high-impact work for our clients; whether it receives an award or not doesn’t ultimately matter – but hey, it doesn’t hurt!