Social Media Week Austin brought together social media experts, digital power players and brands last week. Gathering at the UT campus, featured speakers from Bumble to Whole Foods Market spoke about their experiences using social media. In total, more than 100 speakers shared ideas and actionable insights with an audience of 800 industry peers. As well, our very own client, Laura Musa of Adlucent, provided key insights for making social performance soar.
The theme of this year’s conference was “Stories.” Designed to empower professionals with a deeper understanding of social media strategies for business, this theme explored the role of social media in spreading awareness, news and stories across platforms.
The Critical Role of Social Media
Social media is under more of a magnifying glass than it’s ever been before. As usage becomes more widespread, more regulations have kicked into high gear. For example, Facebook underwent scrutiny for certain practices uncovered within its data collection strategies. Platforms like Instagram also had to implement regulations for influencers announcing paid partnerships.
These new regulations improve the safety and accuracy of social media advertising and digital marketing. And as consumers discover new products on social platforms, they also look for transparency in the ads they see.
Austin Isn’t the Only City With Social Media on its Mind
With this thought in mind, this year’s Social Media Week Austin brought together the best in the business. Given Social Media Week takes place in over 28 cities, the Austin conference provided attendees with a global scope of everything going on in the world of social media.
Find the full list of cities hosting their own social media weeks here.