Creating Your Story
Prepare for Launch
We love an epic story, and believe that storytelling is at the heart of building great brands through PR, social media and content marketing.
Media Relations & Strategy
It's a People Thing
When you’re in the business of public communications, it’s important to know exactly how to engage with your audiences.
We Bleed Ink
They say the pen is mightier than the sword – with Ketner Group, you can leave the swashbuckling to the experts.
Running with the Who's Who
In today’s highly connected world, who you know is as important as being in the know for the latest industry trends and current events.
Your Voice is Our Voice
At heart, every team member of Ketner Group is a writer. We are writers rooted in our craft, with a keen eye for grammar and a sharp ear for vibrato.
Putting Our Clients in the Spotlight
We’re continuously on the hunt to find our clients the most worthy awards and speaking opportunities in their industries.
In the News
We work with a multitude of movers and shakers
in the retail, apparel, brands/CPG, grocery and hospitality verticals that have offices in 18 countries worldwide, serving shoppers and retailers across the globe. Our clients are transforming the way retailers, brands and manufacturers innovate in the marketplace today, and they each fulfill unique enterprise needs that revolutionize everything from forecasting and analytics, to in-store interactivity and promotions, to mobile engagement and order fulfillment, and everything in between that impacts the customer experience at every touch point along the way. Check them out!
Percentage of clients
recognized in analyst reports from the top analyst firms (Gartner, Forrester, IDC Insights, IHL Group, RSR Research) in the last 5 years.
Percentage of clients
working with top 10 retailers on STORES Magazine Top 100 list
Percentage of clients
working with Fortune 500 companies.
Percentage of our time
spent working with mobile, supply chain/forecasting, big data/analytics, eCommerce and digital shopper engagement technologies.
Ketner Group's biggest vertical focuses
are in the retail/specialty, grocery/c-store, brands/consumer packaged goods, apparel and hospitality verticals.
Want to Know What's on Our Minds?
May 22, 2018 | By Adrienne Newcomb
When I started at Ketner Group almost three years ago, I was the fifth full-time team member. At the beginning of July, we’ll be adding our 10th full-time team member (get excited for another intro blog!). Pair that with our ongoing internship program, and it goes without saying that we’ve done a TON of recruiting, resume reading and interviewing in the past few years. And as you can probably imagine, we’ve seen some interesting things (some good, some…not so good) throughout the process. Given that many recent grads are likely applying for jobs, we thought it would be a good…Read More
“Marketing and communications is the single most effective tool to produce profitable growth and increase brand value. Few understand this as well as Ketner Group, which has consistently been a leader in building relationships with key influencers to help spread high-value content and targeted messaging to the retail and technology industries.”Joe Skorupa | Group Editor-in-Chief, RIS News | Newark, NJ
“When I’m in need of retail technology expertise, Ketner Group is my “go-to” resource. Their clients range from emerging players to industry stalwarts – all with keen insight to share. These companies are guided every step of the way by the Ketner Group team; collectively their responsiveness and attention to detail is unrivaled.”Susan Reda | Editor, STORES | Washington, DC
“Ketner Group has proven an invaluable PR and marketing partner for Predictix. They know our market deeply, and their team’s long-standing media and analyst relationships are impressive.”Rafael Gonzalez Caloni | Chief Administrative Officer, Predictix | Atlanta, GA
“360pi operates in the fast-growing retail price intelligence market which is characterized by several small niche players, each vying to build awareness, differentiation, and credibility. Within 6 months of engaging with the Ketner Group team, we were able to leverage the team’s retail marketing expertise and industry connections to secure an enviable early market lead.”Jenn Markey | VP of Marketing, 360pi | Ottawa, Canada
“It is no way a cliché when I say that the Ketner Group is an extension of our marketing and communications team. They have an unparalleled understanding of the retail and technology space, the ability to craft compelling storylines that inspire editors week-after-week and the relationships in the press to get that messaging into the hands – and onto the screens – of the prospects we are looking to attract. We would certainly not have seen the amazing traction over the past year without them on our team.”Sarah Engel | SVP of Global Marketing, DynamicAction | Silicon Valley, CA
“Ketner Group is so much more than just our “PR agency” – they are partners and collaborators working as a seamless extension of our marketing team. As ThoughtWorks Retail is an expert in retail technology, we were highly selective in choosing an agency just as fluent in our industry. Ketner Group is that partner, delivering strategic content leadership, content development, media coverage, amplified reach and key relationships that consistently demonstrate value to our business. Day-to-day, our dedicated ThoughtWorks Retail team at Ketner Group is highly proactive, always thinking and working on behalf of our business.”Nicole Naviglia | Retail Marketing Director, Thoughtworks Retail | New York, NY
Founder and President
I’m privileged to lead a talented, hardworking team of PR professionals at Ketner Group. As president I work closely with our clients in PR strategy, media and analyst relations, and content planning and execution. The Ketner Group team is passionate about our clients’ success, and they think of us as an extension of their marketing teams. We’ve been fortunate to develop close relationships with many of the key editors, analysts and influencers in retail and technology. As for the KG team – well, they’re the reason I love coming to work, as they inspire and motivate me every day.
In Feb. 2016 I celebrated my 36th anniversary. Molly and I are proud parents and grandparents, and nothing makes us happier than being with family and friends.
“It’s not about any one person. You’ve got to get over yourself and realize that it takes a group to get things done.”
– Gregg Popovich, head coach, San Antonio Spurs
Senior Vice President and Partner
After joining Ketner Group in 2002, I knew right away this was a special place. As Vice President of the agency (and resident Texas Tech Red Raider), I work side-by-side with amazing team members that inspire me everyday. I like to think of the KG team as our clients’ “behind-the-scenes powerhouses” helping our clients get their big wins!
Outside of KG, I serve as Sponsorships Chair and member of the Programs Committee for the Austin chapter of PRSA. When I’m not doing the PR thing, you can find me hanging out with my husband and our two children in our cul-de-sac home in Cedar Park. My happy place is in Port Aransas, with family and friends, in a beach chair with a cold one in my hand.
“Work like a captain, play like a pirate”
As Account Manager for Ketner Group, I enjoy the privilege of acting on my passion for storytelling, writing and media relations, in addition to getting to work alongside a fun and talented group of individuals. Prior to joining Ketner Group, I served as an account executive at PPR Worldwide, a Young & Rubicam company, where I worked alongside Dell’s enterprise and consumer business units, SAP and Huawei, to help promote the clients’ message through media relations and social media strategy. I am a graduate from the University of Texas at Austin, with a bachelor’s degree in print journalism.
“Begin each day as if it were purpose”
– Mary Anne Radmacher
Hi there, Adrienne here. I’m an Account Manager at Ketner Group, joining the firm in 2015 after two and a half years working on the agency side for a little, private tech company called Dell (maybe you’ve heard of it?). Previously, I spent two and a half years at a statewide mental health advocacy and education organization. My experience in both industries allowed me to hone my communications skills and afforded me valuable experience that led me to Ketner Group.
At Ketner Group, I focus on content creation, media relations and analyst relations for our key retail technology clients. When I’m not working, I spend my downtime engaging young alumni in Texas Exes Austin Chapter activities, hanging out with my miniature dachshund Mackey, haunting Austin’s latest restaurants and traveling to Fort Worth to spend time with family.
“Everything in moderation, including moderation.””
– Oscar Wilde
I am an Account Manager at Ketner Group, having originally started as a Senior Account Executive in February 2016. I love writing and telling stories for clients, blending the power of their corporate messaging with a personal, creative touch to help them stand apart from the crowd.
I was raised in Boston and graduated from the University of Massachusetts before moving to Texas in 2012. I play for Austin’s local Gaelic Football team, the Celtic Cowboys, in a sport that blends the best of soccer, rugby, and basketball. I’m a big fan of road trips, camping and dogs, combining the three whenever I can. Leave your french fries unattended around me at your own peril.
“Think like a man of action; act like a man of thought.”
– Henri Bergson
Senior Account Executive
As Senior Account Executive, I spend my days brainstorming new campaign ideas, developing content, and supporting our clients as they make a meaningful impact on their industries.
I grew up in Austin and graduated from Baylor University with a degree in Journalism. My experience has previously been in the AEC (architecture, engineering, construction) and fintech industries, where I’ve worn a variety of hats: content marketing, project management, social media, events and tradeshows, and of course, public relations.
Outside of the office, you’ll find me spending time with my husband and daughter, trying new restaurants in town, or volunteering with Polished Austin, an organization for young professional women.
“The ability to learn is the most important quality a leader can have.” -Sheryl Sandberg
I joined Ketner Group as an Account Executive and the unofficial office giant at 6’5”. In my role, get the chance to help our clients craft their stories as they contribute to the exciting and evolving worlds of retail and technology. Prior to the Ketner Group I spent more than two years in PR agencies, focusing on technology and healthcare companies like Philips Healthcare and Kodak. I graduated from the University of Texas at Austin in 2015 with a degree in Public Relations.
Outside of the office you can find me exploring the Texas barbeque circuit, going to concerts, watching most of my sports teams disappoint me and embracing the food and drink that Austin has to offer.
“There are two conversations going on at the same time: the story and a conversation about how the story is being told.” – David Byrne
I am joining the Ketner Group team as an Account Coordinator to help support our clients with media relations, content development and more. Recently, I graduated as a public relations major at the University of Texas at Austin (hook ’em!) and am stoked to get out of the classroom and into the real world by creating powerful stories for your brand. Prior to joining Ketner Group, I’ve had experience working at agencies like Weber Shandwick and Hahn Public Communications, supporting clients ranging from consumer to technology sectors.
Besides writing and brainstorming PR strategies, I love traveling the world and bringing my camera to document my experiences. I also enjoy exploring Austin’s hiking trails and volunteering for Big Fish Club at Mission: Possible! Austin.
“Difficult roads often lead to beautiful destinations.”
My five months as an intern is a testament to how much I love working with the Ketner Group team: I stayed full time! After graduating with my bachelor’s in public relations from The University of Texas at Austin, I have joined Ketner Group as an Account Coordinator. I am excited to apply everything I’ve learned to our clients as we continue to tell their stories.
When I’m not behind a computer screen, I can be found swimming, listening to live music, or visiting family in San Antonio.
“Raise your words, not your voice. It is rain that grows flowers, not thunder.”