Creating Your Story
Prepare for Launch
We love an epic story, and believe that storytelling is at the heart of building great brands through PR, social media and content marketing.
Media Relations & Strategy
It's a People Thing
When you’re in the business of public communications, it’s important to know exactly how to engage with your audiences.
We Bleed Ink
They say the pen is mightier than the sword – with Ketner Group, you can leave the swashbuckling to the experts.
Running with the Who's Who
In today’s highly connected world, who you know is as important as being in the know for the latest industry trends and current events.
Your Voice is Our Voice
At heart, every team member of Ketner Group is a writer. We are writers rooted in our craft, with a keen eye for grammar and a sharp ear for vibrato.
Putting Our Clients in the Spotlight
We’re continuously on the hunt to find our clients the most worthy awards and speaking opportunities in their industries.
In the News
We work with a multitude of movers and shakers
in the retail, apparel, brands/CPG, grocery and hospitality verticals that have offices in 18 countries worldwide, serving shoppers and retailers across the globe. Our clients are transforming the way retailers, brands and manufacturers innovate in the marketplace today, and they each fulfill unique enterprise needs that revolutionize everything from forecasting and analytics, to in-store interactivity and promotions, to mobile engagement and order fulfillment, and everything in between that impacts the customer experience at every touch point along the way. Check them out!
Percentage of clients
recognized in analyst reports from the top analyst firms (Gartner, Forrester, IDC Insights, IHL Group, RSR Research) in the last 5 years.
Percentage of clients
working with top 10 retailers on STORES Magazine Top 100 list
Percentage of clients
working with Fortune 500 companies.
Percentage of our time
spent working with mobile, supply chain/forecasting, big data/analytics, eCommerce and digital shopper engagement technologies.
Ketner Group's biggest vertical focuses
are in the retail/specialty, grocery/c-store, brands/consumer packaged goods, apparel and hospitality verticals.
Want to Know What's on Our Minds?
July 26, 2016 | By Adrienne Newcomb
It’s inevitable, it happens every summer, schools out and everyone is in vacation mode. And the regularly fast pace world of PR slows down. But don’t fret, you won’t be twiddling your thumbs for long and in the meantime, we’ve come up with a few ideas to keep you busy and ahead of the curve for the Fall ramp-up. Time for coffee and proactive pitching Things aren’t just quiet for PR professionals; summer time is also a slow time for many journalists. This is a great time to meet up with journalists for an annual coffee, find out what they’re…Read More
“Marketing and communications is the single most effective tool to produce profitable growth and increase brand value. Few understand this as well as Ketner Group, which has consistently been a leader in building relationships with key influencers to help spread high-value content and targeted messaging to the retail and technology industries.”Joe Skorupa | Group Editor-in-Chief, RIS News | Newark, NJ
“When I’m in need of retail technology expertise, Ketner Group is my “go-to” resource. Their clients range from emerging players to industry stalwarts – all with keen insight to share. These companies are guided every step of the way by the Ketner Group team; collectively their responsiveness and attention to detail is unrivaled.”Susan Reda | Editor, STORES | Washington, DC
“Ketner Group has proven an invaluable PR and marketing partner for Predictix. They know our market deeply, and their team’s long-standing media and analyst relationships are impressive.”Rafael Gonzalez Caloni | Chief Administrative Officer, Predictix | Atlanta, GA
“360pi operates in the fast-growing retail price intelligence market which is characterized by several small niche players, each vying to build awareness, differentiation, and credibility. Within 6 months of engaging with the Ketner Group team, we were able to leverage the team’s retail marketing expertise and industry connections to secure an enviable early market lead.”Jenn Markey | VP of Marketing, 360pi | Ottawa, Canada
“It is no way a cliché when I say that the Ketner Group is an extension of our marketing and communications team. They have an unparalleled understanding of the retail and technology space, the ability to craft compelling storylines that inspire editors week-after-week and the relationships in the press to get that messaging into the hands – and onto the screens – of the prospects we are looking to attract. We would certainly not have seen the amazing traction over the past year without them on our team.”Sarah Engel | SVP of Global Marketing, DynamicAction | Silicon Valley, CA
“Ketner Group is so much more than just our “PR agency” – they are partners and collaborators working as a seamless extension of our marketing team. As ThoughtWorks Retail is an expert in retail technology, we were highly selective in choosing an agency just as fluent in our industry. Ketner Group is that partner, delivering strategic content leadership, content development, media coverage, amplified reach and key relationships that consistently demonstrate value to our business. Day-to-day, our dedicated ThoughtWorks Retail team at Ketner Group is highly proactive, always thinking and working on behalf of our business.”Nicole Naviglia | Retail Marketing Director, Thoughtworks Retail | New York, NY
Founder and President
I’m privileged to lead a talented, hardworking team of PR professionals at Ketner Group. As president I work closely with our clients in PR strategy, media and analyst relations, and content planning and execution. The Ketner Group team is passionate about our clients’ success, and they think of us as an extension of their marketing teams. We’ve been fortunate to develop close relationships with many of the key editors, analysts and influencers in retail and technology. As for the KG team – well, they’re the reason I love coming to work, as they inspire and motivate me every day.
In Feb. 2016 I celebrated my 36th anniversary. Molly and I are proud parents and grandparents, and nothing makes us happier than being with family and friends.
“It’s not about any one person. You’ve got to get over yourself and realize that it takes a group to get things done.”
– Gregg Popovich, head coach, San Antonio Spurs
After joining Ketner Group in 2002, I knew right away this was a special place. As Vice President of the agency (and resident Texas Tech Red Raider), I work side-by-side with amazing team members that inspire me everyday. I like to think of the KG team as our clients’ “behind-the-scenes powerhouses” helping our clients get their big wins!
Outside of KG, I serve as Sponsorships Chair and member of the Programs Committee for the Austin chapter of PRSA. When I’m not doing the PR thing, you can find me hanging out with my husband and our two children in our cul-de-sac home in Cedar Park. My happy place is in Port Aransas, with family and friends, in a beach chair with a cold one in my hand.
“Work like a captain, play like a pirate”
My relationship with Ketner Group began when I was a client for Ketner during my tenure as Marketing Manager at Digby. Now, I’m thrilled to provide marketing and public relations services to Ketner Group’s clients as an Account Manager. My affinity is for strategy and content development. I love creating a rhythm for getting you published. I love understanding your entire business and consistently supporting and growing it.
I am the co-founder of Mod, a (women’s) networking group driven towards helping members manifest their best selves. I hold down the fort in Nashville, TN and I do my best writing in coffee shops as I’m a self-admitted “coffee snob.” You really shouldn’t get me started.
“I think every woman should have a blowtorch.”
As Account Manager for Ketner Group, I enjoy the privilege of acting on my passion for storytelling, writing and media relations, in addition to getting to work alongside a fun and talented group of individuals. Prior to joining Ketner Group, I served as an account executive at PPR Worldwide, a Young & Rubicam company, where I worked alongside Dell’s enterprise and consumer business units, SAP and Huawei, to help promote the clients’ message through media relations and social media strategy. I am a graduate from the University of Texas at Austin, with a bachelor’s degree in print journalism.
“Begin each day as if it were purpose”
– Mary Anne Radmacher
Hi there, Adrienne here. I’m an Account Manager at Ketner Group, joining the firm in 2015 after two and a half years working on the agency side for a little, private tech company called Dell (maybe you’ve heard of it?). Previously, I spent two and a half years at a statewide mental health advocacy and education organization. My experience in both industries allowed me to hone my communications skills and afforded me valuable experience that led me to Ketner Group.
At Ketner Group, I focus on content creation, media relations and analyst relations for our key retail technology clients. When I’m not working, I spend my downtime engaging young alumni in Texas Exes Austin Chapter activities, hanging out with my miniature dachshund Mackey, haunting Austin’s latest restaurants and traveling to Fort Worth to spend time with family.
“Everything in moderation, including moderation.””
– Oscar Wilde
Senior Account Executive
Hi, I’m Kathleen, the self-proclaimed office DJ. When I’m not spinning tracks, I serve as a senior account executive providing my clients with strategic media relations counsel, content development and placement, analyst relationship management and social media support. Internally, I manage Ketner Group’s brand, design and collateral materials – to make sure we look good representing you! Prior to joining Ketner Group, I was the Communications Coordinator for the Mississippi Children’s Museum, and have brought my passion of serving children to Texas as a member of the Thinkery’s Resource Development and Imaginarium Committee.
If we ever discuss college sports, please don’t confuse my alma mater, Mississippi State, with that other Mississippi school. It never ends well…
“THERE ARE NO MISTAKES, only opportunities.”
— Tina Fey
Senior Account Executive
I come to Ketner Group as a Senior Account Executive, having most recently spent three years doing PR for technology clients such as Kodak and GE. I enjoy content development and media relations and love finding the hidden nugget that turns a good story into a great one.
I was raised in Boston and graduated from the University of Massachusetts before moving to Texas in 2012. My diehard commitment to Boston sports is always in full effect, which is extra fun when talking to Cowboys fans. I play and coordinate PR efforts for Austin’s local Gaelic Football team, a sport that blends the best of soccer, rugby, and basketball. I’m a big fan of road trips, camping and dogs, combining the three whenever I can.
“Think like a man of action; act like a man of thought.”
– Henri Bergson