Resources
Ready to take your PR strategy to the next level? Our resources are designed specifically for marketers developing strategic plans for retail technology solution providers, helping them increase awareness and inspire sales.
Learn more about our downloadable resources below or find quick inspiration on our blog.
eBooks
The Retail Tech PR Handbook
Are you ready to develop and execute a PR strategy that your leadership team will rave about? Whether you’re wanting to create a media relations approach from scratch or up level your current program, “The Retail Tech PR Handbook” will help. You’ll find clear steps for: creating your strategy, identifying tactics for execution, reporting best practices and more.
The PR Agency Readiness Checklist
Are you looking to leverage PR to develop thought leadership, increase visibility and capture leads, but you’re not sure where to start? “The PR Agency Readiness Checklist” outlines five steps we recommend you take to help you prepare for hiring a PR agency and establishing a true partnership.
Videos
Where Did You Go, Department Stores?
For this month’s audio blog, Ketner Group CEO and president Catherine Seeds explores department stores, including their glory days, challenging years and innovative futures. Watch the video or read the transcript below! Hello, and welcome to another installment of our KG audio blog series! I’m Catherine Seeds, president and CEO of Ketner Group. Thanks for…
Spatial Computing – The Next Big Thing in Retai?
In her latest audio blog, our president and CEO shares the latest trend in retail tech. Transcript of “Spatial Computing” audio blog: Hello! It’s been a minute since we’ve recorded one of our KG audio blogs, but I am glad to be back and excited you have joined me today! I’m Catherine Seeds, president and…
Domain Diaries: My Day With In-Store Technologies
In her latest audio blog, our president and CEO recaps some of the cool in-store technologies at the Domain shopping center in Austin, TX. Transcript of “Domain Diaries” audio blog: It’s times like this that I really love my job. In preparation for this audio blog, I recently spent some time cruising around the Domain, the…
Subscription Boxes – In or Out?
As I type this, the weather is a beautiful 83 degrees in Austin, TX. This means that I’m wearing one of my favorite Spring dresses from last year. It’s yellow with blue flowers, has the perfect size and cut of spaghetti straps, with an empire waist that “slims” me in all the right places. In…
Retail Sustainability Is So Hot Right Now
Sustainability has been a huge topic in retail for more than five years now. But the trend keeps on evolving, a reality Catherine Seeds explores in her latest video. Listen to her thoughts in our latest video, or read the transcript below to learn more! Catherine Seeds presents: retail sustainability Hi y’all! I’m Catherine Seeds,…
Direct-to-Avatar (D2A): Retailers, Are You Ready for It?
According to our president Catherine Seeds, one of the best parts of her job is learning “the next big thing” happening within the retail industry. Her latest video discusses the latest trend: Direct-to-Avatar. Prefer to read a transcript of her video? We’ve included one below! Catherine Seeds presents: Direct-to-Avatar The best part of my job…
Dishing With My Daughter: Interviewing “Gen Z” About Shopping Habits
Today we are digging into a topic that I find incredibly interesting – Generation Z and their shopping habits. Gen Z, the group of 72 million youngsters born between 1997 and 2012, can’t remember a time before the internet and widespread digital technology. According to McKinsey, Gen Z has a greater interest in human rights, race and ethnicity…
Top Four Ways for Building a Long-Term Relationship With a Reporter
Our president Catherine Seeds has worked in public relations for many years and one of her favorite parts of the job is building long-term relationships with reporters. Those looking to build their own long-term relationships should check out her latest audio clip, which shares top tips for media relations. Can’t catch the video or prefer…
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