How Reverse Logistics Makes Online Returns Easy And Keeps Customers Happy

December 3, 2012  | By Ketner Group

More and more major online retailers are offering free and convenient returns, and the experience is creating return customers. It’s no simple feat, since returns are an integral part of doing business.

A recent white paper from Newgistics noted that the average manufacturer will spend up to 15 percent of its total revenue on returns alone. But the ease of the experience for the consumer, retailer and supplier alike can mean the difference between success and exasperation.