Thanksgiving 2013 Deep Discounting Is Myth Among Retailers, As Black Friday & Cyber Monday Show Little Broad Promotional Pricing: Report

December 5, 2013  | By Ketner Group

Deep storewide discounts on Black Friday and Cyber Monday may be a popular myth propagated by big U.S. retailers, according to detailed pricing data from specialist price tracker 360pi.

The Ottawa company, which makes software to monitor retail pricing, watched more than 8,000 Amazon products in eight popular categories, like video games, televisions and tablets, tracking prices over the recent holiday season.

360pi found that the world’s biggest retailer Wal-Mart Stores, Inc. (NYSE:WMT) actually raised its average prices across these categories by about 5 percent on Black Friday, and increased prices steadily in the days leading up to the anticipated shopping event.