Shoptalk 2017, Back and Bigger than Ever
March 6, 2017 | By Mariana Fischbach
Shoptalk U.S. 2017 is just around the corner! Taking place at the Aria in Las Vegas, March 19-22, this year’s Shoptalk promises to be the “blockbuster” of all retail events for the year, with world class speakers, new session formats, increased networking opportunities and a revamped exhibit hall.
If last year’s Shoptalk is any indication of what this year’s will bring, we have one prominent piece of advice to maximize your time at the show: wear comfortable shoes and have your introduction ready to fire off at any moment in time, as you will find yourself mingling among the industry’s movers and shakers.
Remember that what happens in Vegas doesn’t always stay in Vegas and this is especially true for Shoptalk. If you schedule your agenda just right, the contacts you make at the show can follow you all the way back to your home headquarters and continue to deliver results long after the show has ended.
Here are our pro tips for making the best of Shoptalk U.S. 2017:
Content, Content, Content!
A little bit of history for you, the creators of Shoptalk are the same organizers that brought you Money 20/20. Inspiring and intelligent content is their bread and butter, and as such, Shoptalk this year promises to bring the brightest minds in the industry to discuss the current and future state of retail. Before the show, make sure to earmark the sessions you consider a must-attend on the agenda and plan around those. Shoptalk is a complete learning opportunity for your team and a great way to discover new opportunities for innovation and differentiated thinking within your organization.
Bring Your Best!
As we’ve alluded to continuously throughout this blog, Shoptalk provides several scheduled networking opportunities as well as opportunities to develop organic conversations anywhere you happen to be at the moment. As such, be sure to prepare a concise yet memorable way to introduce yourself and what your company does.
Social Media is a Must!
After you’ve introduced yourself to new contacts, be sure to connect with them via social media. Twitter and LinkedIn are excellent ways to not only keep track of everyone you are meeting at the show but to also engage in follow up conversations post-show. Consider this for one second: you are likely to meet an average of 50 contacts while you are at the show. Make life a bit easier for yourself by connecting with them via platforms you monitor on a daily basis.
Keep an Eye Out!
Additionally, should you happen to be perusing the exhibition floor or looking for innovative sessions to attend, keep an eye out for our clients who will be present at Shoptalk this year:
- 360pi: Look for the 360pi team on the show floor meeting with retailers and partners about their pricing intelligence solution.
- Bold Metrics: Bold Metrics will be exhibiting on the show floor, be sure to stop by to learn how they’re helping retailers predict consumer body measurements.
- Columbus Consulting International: Be on the lookout for Columbus Consulting’s principals! They will be navigating the show floor and meeting with retailers and vendors alike.
- DynamicAction: DynamicAction will be demoing the expansion of its advanced analytics solution, which addresses retailer challenges by leveraging connected data to drive profitable decisions online and in stores. The demo will take place with Mulberry on Tuesday, March 21 at 8:50 a.m. If you can’t make their demo, be sure to stop by their booth #1210 on the show floor.
- Edgecase: Keep an eye out for the Edgecase team on the show floor. They’re looking forward to meeting with retailers and potential partners to learn how they can help them unlock the power of their e-commerce product data.
- Mirakl: You won’t want to miss Mirakl’s demo at 9:35 a.m. on Monday, March 20. During the demo, CEO Adrien Nussenbaum will go through their new Marketplace for Services, which aims to make it simple and straightforward to sell services, whether standalone or packaged with complementary products. Mirakl will also be on the show floor at kiosk #PK20.
- Shopgate: Shopgate will be on the show floor; make sure to drop by to discuss your mobile strategies for 2017.
We look forward to seeing you at the show!