Healthcare’s Amazon Moment
February 16, 2018  |  By Jeff Ketner

2017 marked a turning point for the retail industry with Amazon’s bold acquisition of Whole Foods, which immediately turned the grocery industry upside down. It gave the e-commerce giant a powerful brick and mortar presence that it’s now leveraging with free two-hour delivery of Whole Foods groceries for Prime shoppers. Will 2018 be similarly remembered as the healthcare industry’s “Amazon moment?” The recent announcement of a health alliance between Amazon, Berkshire Hathaway and JPMorgan Chase has the potential to reshape healthcare in tantalizing ways. Because Amazon is partnering with two other corporate giants, it adds credibility to what could become…Read More

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2018 Winter Olympic Games: Over Two Weeks of Public Relations Gold
February 9, 2018  |  By Catherine Seeds

Ever since I was a little girl, I’ve been obsessed with the Olympics. It didn’t matter if it was the summer or winter games, I was there, in front of the TV watching every moment I could. I remember watching Mary Lou Retton win the gold medal in the individual all-around competition in 1984, will never forget watching the drama unfold between Tonya Harding and Nancy Kerrigan, or watching in awe as Michael Johnson broke record after record in Atlanta. My childhood, early adulthood and even in recent years watching the games with my kids, are filled with Olympic memories….Read More

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Dr. John Murphy’s Universal Principles of Effective Communication
February 5, 2018  |  By Adrienne Newcomb

Last November, I had the pleasure of hearing one of my former professors at the University of Texas at Austin, Dr. John Murphy, present his “Universal Principles of Effective Communication” at the Texas Exes Lunchtime Lecture series. While I’d heard a version of this lecture before, I was pumped to hear him speak again and be back in the “classroom.” As I recounted my experience to the KG team, I was disappointed that my younger colleagues did not have the pleasure of taking ADV 318J with Dr. Murphy. In light of this, and the biggest advertising event of the year,…Read More

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Ketner Group is Hiring: Account Executive
February 2, 2018  |  By Ketner Group

Looking for a place to showcase your passion and talent for PR, writing and social media? Want to be a part of an amazing team dedicated to client success, but that always makes times for tacos and chocolate? Then we want to hear from you! Ketner Group Communications is looking for a motivated and dynamic team member, with experience in managing client relationships, as well as successfully executing PR campaign strategies, tactics and reporting. Responsibilities: Assist Account Managers with staying on task for key accounts Execute media relations activities, including developing media lists, press release distribution and pitching and editorial…Read More

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NRF 2018 Recap: Welcome to the World of Unified Commerce
February 1, 2018  |  By Mariana Fischbach

This past month the Ketner Group team journeyed to New York City to attend NRF 2018: Retail’s BIG Show, where the majority of our clients were either exhibiting or attending. This being my third year to attend the conference the phrase ‘BIG Show’ was definitely not lost on me, as every year it seems to me that the show floor grows in number of exhibitors and attendance traffic, as you are forced to weave in-and-out of the massive crowds to get to your next appointment. However, before arriving to the show this year, I wondered if the ongoing ‘retail apocalypse…Read More

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REVTECH Focuses on Retail Reinvention
December 12, 2017  |  By Jeff Ketner

One of my most rewarding experiences in 2017 is Ketner Group’s involvement with REVTECH, a Dallas-based venture accelerator and seed fund that works with early-stage retail and restaurant technology companies. Ketner Group became a REVTECH sponsor in 2016, I signed on as a mentor, and it’s been full-speed ahead ever since. We just completed our first year with REVTECH, and it’s been eventful, to say the least. REVTECH hosted three Tech Trends events in Dallas, opened a 13,000 sq.ft. co-working space, announced its largest fund to date this year, participated in numerous retail industry events and grew exponentially in industry…Read More

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Special Edition of “Ask the Influencers” – Who Run the World? Girls! Part 2
December 11, 2017  |  By Catherine Seeds

In part two of our special edition of “Ask the Influencers” we talked to Janet and Nikki about how they stay up to date on retail trends, the best advice they’ve been given and what they are most looking forward to in 2018: How do you most like to stay up to date on trends? Janet: “I keep up via Twitter, LinkedIn and events I participate in. I follow the industry magazines, retail experts and the retailers themselves. There is some great content out there if you look. I also maintain great relationships with our customers. They are a wealth of…Read More

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Special Edition of “Ask the Influencers” – Who Run the World? Girls! Part 1
December 11, 2017  |  By Catherine Seeds

I’d like to take a second to brag on my fellow “Wonder Women” out there: a recent Zenger Folkman study of 51,418 leaders in the U.S. and internationally found that women are considered more effective than male leaders. What’s more, former U.S. President Barack Obama said last month at an invitation-only event in Paris that more women need to be put in positions of power “because men seem to be having some problems these days.” Seriously though, it’s been tough out there for women – and I’m not just talking about the past few months of daily horrific sexual harassment…Read More

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A Look Ahead: 2018 Retail and Ad Tech Predictions
December 7, 2017  |  By Catherine Seeds

At Ketner Group, we live and breathe retail, grocery, consumer and ad tech day in and day out. It’s what we love to do, and, more importantly, why our clients hire us! It is literally our job to stay “in the know” on what the latest trends are in those industries and use those hooks to create media coverage-worthy storylines for each of our clients. This year has certainly seen plenty of breaking news stories (shocker, mostly about Amazon), trends that didn’t and did surprise us (chatbots will rule the world and digital platforms need to step up their game…Read More

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Not All Press Releases are Created Equal: Tips & Tricks for a Successful Press Release
November 30, 2017  |  By Mariana Fischbach

  In the world of public relations, the words “press release” are part of the daily vernacular in day-to-day communications. The bottom line is, everyone has a story to tell. Whether a company is launching a new product, issuing a breaking news alert, providing details on an upcoming event or highlighting the great work they’ve done, a press release is the best and most efficient way to deliver the news straight to the media and external audiences. However, not all press releases are created equal. For a press release to be truly successful, companies need to strategically think about the…Read More

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