Dos and Don’ts of Applying for PR Jobs
May 22, 2018  |  By Adrienne Newcomb

When I started at Ketner Group almost three years ago, I was the fifth full-time team member. At the beginning of July, we’ll be adding our 10th full-time team member (get excited for another intro blog!). Pair that with our ongoing internship program, and it goes without saying that we’ve done a TON of recruiting, resume reading and interviewing in the past few years. And as you can probably imagine, we’ve seen some interesting things (some good, some…not so good) throughout the process. Given that many recent grads are likely applying for jobs, we thought it would be a good…Read More

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INTRODUCING OUR NEW INTERN: MEGHAN FARRELL
May 15, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. Hey everyone! My name is Meghan Farrell, and I am a senior public relations major minoring in business at the University of Texas at Austin. I was born in Calgary, Alberta but moved to Houston, Texas about 14 years ago – what a change! I quickly grew to love the U.S., and appreciate that you can’t shovel humidity. Moving to Austin for school has been an incredible journey, with the city feeling almost separate from the rest of the state. I have experienced so many new things, like kayaking…Read More

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Finding a Home in Today’s Digital World – A Digital Nomad’s Diary
May 3, 2018  |  By Mariana Fischbach

“In my 30s this kind of travel was nearly impossible. You are quite lucky to be able to stay connected no matter where you go. This is why I had to wait until retirement to travel,” an elderly British man said to me as we sat on the top deck of a fast boat on the way from Bali to Gili Trawangan. This past month, with Ketner Group’s blessing, I was able to cross off one of the top items on my life bucket list and travel to Bali, Indonesia, for an entire month. I’ve gotten to explore the beautiful…Read More

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Ketner Group is Hiring an Account Coordinator
April 25, 2018  |  By Ketner Group

Looking to join a fun, creative and authentic PR team where you have the opportunity to create successful stories and campaigns for innovative clients? Ketner Group would love to talk to you! Ketner Group Communications is an established, growing PR agency with an excellent reputation, a positive work environment and a commitment to work/life balance. We’re searching for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Supervisors. An AC on our team should be a team…Read More

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An Austinite’s Take on the New Amazon Books Store
April 17, 2018  |  By Amanda Reed

I’m a big book nerd. When I was younger, I told my parents I wanted to be a librarian when I grew up. Nowadays on any given trip to Target, I’ll take a stroll through the book section and get scan-happy with the Goodreads app, adding to my growing “Want to Read” list. So, it should come as no surprise that on a recent date night out, I told my husband we couldn’t leave The Domain before checking out Austin’s new Amazon Books store. The Austin location, which opened on March 6, is the first in Texas and 14th in the…Read More

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Coworking in Dublin
April 12, 2018  |  By Aidan Griffin

As a remote employee, I’ve found a lot of ways to keep myself on a regular schedule, focused on the task at hand, and well-socialized. I even wrote a blog about working remotely earlier this year that helps showcase the ins and outs of shifting from home office to coffee shop and back again. Working remotely is as good as it seems, but there’s always room for improvement. The Tara Building To help make this good thing better, the Ketner Group executive team has arranged a coworking membership for me at one of Dublin’s more recognizable and funky places of…Read More

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Breakfast Tacos and PR: Make Plans to Attend the 2018 PRSA International Conference in Austin!
April 5, 2018  |  By Catherine Seeds

I had the wonderful opportunity to attend last year’s PRSA International Conference in Boston, and as soon as I got back home, I knew immediately that I wanted to be involved in this year’s event taking place in Ketner Group’s very own backyard of Austin, Texas! The annual conference is a wonderful event that “spotlights the intersection of technology and media, and leads the competition by providing unparalleled information strategies and tools for the new trends impacting the industry.” As I wrote in my blog last October, it’s a great event for professional development, inspiration, networking and even mentoring with…Read More

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Two Reactions, Same Person: Thoughts on the PR Effectiveness of March for Our Lives
March 29, 2018  |  By Catherine Seeds

For the record, I am the SVP and Partner here at Ketner Group Communications, with nearly 20 years of experience working as a public relations professional. I love the industry I work in, and I love helping my clients elevate their brands by telling impactful stories that make a difference. When done right, timely and ethically, PR is a beautiful thing to watch. It can also lead to a horrible train wreck when done wrong, too late or unethically. It’s hard for me not to notice good PR or bad PR when it’s happening outside of my work with Ketner…Read More

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PRSA Chair Offers Guidance to Facebook
March 23, 2018  |  By Ketner Group

In light of this week’s events surrounding Facebook and Cambridge Analytica, we wanted to repost the following guidance from PRSA 2018 National Chair Anthony D’Angelo, APR, Fellow PRSA. Please find the email that was distributed from PRSA earlier this week, below. The current headlines about Facebook and Cambridge Analytica, including lax data policies and Facebook CEO Mark Zuckerberg’s initial silence on the ethical and legislative controversy, prompted PRSA 2018 National Chair Anthony D’Angelo, APR, Fellow PRSA, to address how values and principles from PRSA’s Code of Ethics could help Facebook to get ahead, and stay ahead, of ongoing crisis developments….Read More

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Shoptalk 2018: New Venue, New Retail Outlook
March 15, 2018  |  By Mariana Fischbach

Shoptalk 2018 is slated to take place in Las Vegas in just a few days, March 18-21, bringing with it the latest and greatest in retail innovation. Now in its third year, the Shoptalk 2018 conference will be the largest one to date, with almost 8,000 attendees coming together in the conference’s new location at the Venetian. Interestingly enough, just as the show moves to a new location this year, it also appears that the retail conversation has also shifted in a new direction — from retail apocalypse to retail renovation. For example, during the past two years the conversation…Read More

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