Meet our newest addition to the team: Madeleine Hatley
May 17, 2017  |  By Ketner Group

This blog post was written by our intern, Madeleine Hatley. Hi, everyone! My name is Madeleine Hatley and I am a senior public relations major at the University of Texas at Austin. Coming from the small town of Paris, Texas, I was ready to head to a larger city with more growth opportunities and also more things to do other than take pictures in front of the world’s third largest Eiffel Tower complete with a cowboy hat.  During my spare time, I love seeing live music, discovering new restaurants, and taking my adorably fluffy Corgi, Oliver, to Zilker Park. Prior…Read More

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What I’ve Learned at Ketner Group
May 10, 2017  |  By Ketner Group

This blog post was written by our intern, Daniela Ramirez.  Find an Internship to Help You Develop These Four Skills Senior year has held lots of great memories for me, from interning at Ketner Group to finishing my capstone project during my last semester of college. Working at Ketner Group throughout my senior year has been a wonderful experience as I gained a variety of skills, whether I realized it at the time or not. I believe a few of the skills I have learned along the way have been particularly critical in prepping me for the next phase of…Read More

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Shoptalk 2017: Disrupting & Transforming The Retail Industry
April 7, 2017  |  By Mariana Fischbach

Shoptalk 2017 in Las Vegas last month owned up to the reputation it created last year of providing fresh, groundbreaking and unmatched content as well as networking opportunities for the retail industry. The show, which proclaimed itself as “The New Blueprint For Retail & eCommerce,” featured more than 325 senior-level speakers who covered the ongoing disruption of retail and commerce. The second annual Shoptalk event took place during a time when we are seeing, hearing and reading about significant turmoil in the retail industry. Daily headlines leading up to and following the show discuss Amazon’s market leadership, follows the journey…Read More

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SXSW Gets Intelligent, Raises as Many Questions as Answers
March 22, 2017  |  By Aidan Griffin

SXSW 2017 was a terrific week spent in the presence of some of technology’s brightest minds, music’s best acts and film’s most creative souls. For Ketner Group, the event was a chance to lose sight of reality and dive into the fascinating beyond, the next era of the intersection between technology and humanity. It’s exhausting work, but hey, someone’s gotta do it. It seems that with each passing year, SXSW does a better job of asking questions than providing answers. Maybe that’s because each one-hour session doesn’t do the experts on stage enough justice. How can someone who has dedicated…Read More

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Ketner Group Is Hiring An Account Coordinator
March 6, 2017  |  By Ketner Group

Account Coordinator – Ketner Group PR + Marketing Job Description: We’re looking for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Managers. An AC on our team should be a team player, but also be highly dependable to adhere to project and client timelines on an individual basis. Ketner Group looks to its ACs to support Account Executives and Account Managers execute on our PR campaign strategies and tactics. The ideal candidate will also help maintain Ketner…Read More

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Shoptalk 2017, Back and Bigger than Ever
March 6, 2017  |  By Mariana Fischbach

Shoptalk U.S. 2017 is just around the corner! Taking place at the Aria in Las Vegas, March 19-22, this year’s Shoptalk promises to be the “blockbuster” of all retail events for the year, with world class speakers, new session formats, increased networking opportunities and a revamped exhibit hall. If last year’s Shoptalk is any indication of what this year’s will bring, we have one prominent piece of advice to maximize your time at the show: wear comfortable shoes and have your introduction ready to fire off at any moment in time, as you will find yourself mingling among the industry’s…Read More

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Influencer Insights: Greg Buzek
February 27, 2017  |  By Ketner Group

A Ketner Q&A with Greg Buzek, Founder and President of IHL Group What technology trend do you see most impacting the field? The single biggest trend for retail is how they compete with Amazon. Retailers must get to Unified Commerce with a single view of the order and single view of the customer regardless of how they choose to shop. And then they need updated POS technology at the store level to take advantage of these changes. Customers used to HAVE to shop, now they need a reason to WANT to shop your stores. This change is having dramatic impact on…Read More

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We Moved!
February 21, 2017  |  By Adrienne Newcomb

Ketner Group is excited to announce our new digs! Last week, we moved into our new home, where we plan to stay for the next five years. While we’re still getting settled in, the new space is already serving us well. When we moved to our previous office two years ago, it was always thought of as a short-term fix for our growing team. With our new space we have everything we need: an office for each full-time team member, a kitchen (!), a conference room, tons of open space and plenty of room to expand as our team grows….Read More

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Navigating the Job Market
February 15, 2017  |  By Ketner Group

This blog was provided by our intern, Daniela Ramirez. As graduation draws closer, reality starts to set in and before you know it, it’s time to venture into the job market. The search can be long and intimidating, but I’m here to share some strategies to expand your network and make what seems a never-ending process, a smooth transition. Get Involved First off, get involved early and join student organizations. Joining groups that are of interest to your major will give you experience that you can’t learn in the classroom or by reading a textbook. For example if you are a…Read More

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A Marketers Christmas
February 9, 2017  |  By Ketner Group

Moving Beyond The 30 Second Super Bowl Ad Spot This blog was provided by our intern, Daniela Ramirez. The biggest sports event of the year, the Super Bowl, is one of America’s most highly celebrated events. Millions tune in every year to watch two teams go up against one another, competing for the NFL’s biggest title. But this year I tuned in for a different reason, the ads. We all know how expensive these advertising spots for the Super Bowl are and generally only major brands can afford to make the investment. However, I often find myself thinking, “Why would you…Read More

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