Retail Pop-Ups are Popping Off
July 20, 2018  |  By Greg Earl

Pop-ups are everywhere these days. What once started as an occasional, opportunistic trend has blown up to become an extremely POPular (nice one, Greg) industry worth billions of dollars that seemingly every brand and celebrity wants a piece of. Just within the past few weeks, some interesting pop-ups have been announced: Abercrombie & Fitchhas partnered with SBE Entertainment Group, a lifestyle hospitality company, for a series of co-branded events and pop-up shops at select SBE properties over the upcoming months. Nordstrom, as part of its [email protected] program, has teamed up with Casper Mattresses to launch its Sleep-In at Nordstrom collection until…Read More

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Get To Know Our New Account Coordinator: Mikaela Cannizzo
July 9, 2018  |  By Ketner Group

Hi everyone! My name is Mikaela Cannizzo and I’m a recent graduate of the University of Texas at Austin. I am excited to be starting my first full-time job as an account coordinator at Ketner Group! I was born in Los Angeles, but my childhood was split between Southern California and a suburb outside of Dallas. I moved to  Austin for college and decided to stick around. Although the variety of amazing restaurants and the beautiful hill country may have had something to do with that choice, my job opportunity with Ketner Group was the deciding factor. Writing captured my…Read More

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Influencer Insights: Caroline Farley
June 27, 2018  |  By Ketner Group

Caroline Farley is the Chief Growth Officer of Shoptalk and Grocery Shop.  KG: Why did Shoptalk decide to create a separate conference solely dedicated to the grocery space? Caroline: The grocery and CPG industry is facing a major shift into e-commerce as this space is the last retail sector to take the leap into online; today just 2-3% of grocery sales in the U.S. come from e-commerce, a small fraction compared to other retail categories. It was a natural next step for the team that built Shoptalk to launch an event creating a new framework and dialogue with a community of…Read More

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7-Step Guide to Starting Up a Social Media Program
June 26, 2018  |  By Stacy Lan

Social media is a key element of any marketing strategy, allowing brands to connect and engage with their audience and grow the business. Whether it’s used to generate leads, showcase new products, deliver better customer service, or manage reputation and brand image, businesses are taking advantage of the benefits of social media platforms to help generate online exposure. Over the years, we’ve helped clients increase the visibility and impact of their ongoing social media initiatives, but we’ve recently taken on an entirely new challenge: launching a social media program from scratch. Although creating a social media program can seem daunting…Read More

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This Year’s FIFA World Cup MVP is…. Technology
June 21, 2018  |  By Mariana Fischbach

As the summer heat continues to roll in, it’s the time of year that the majority of us run for the nearest pool or beach as the temperatures rise and schools let out, and the expected “out of office” messages begin to appear in your inbox on a daily basis. However, this year, the “OOO” messages may also be appearing for an additional reason, the FIFA World Cup. It’s that magical event that occurs every four years and brings a whopping 3.4B people around the world together to tune in and root for their favorite country. And while some of…Read More

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Not My Dad’s Grocery Store — But I Think He’d Approve
June 14, 2018  |  By Jeff Ketner

I have retail in my blood, so it may not be too surprising that I’ve spent much of my career focused on retail, grocery and CPG technology. Mom retired from the Sears credit department back when Sears was a healthy, viable company that was well-respected in the industry. Dad spent his career at the U.S. Postal Service but always had a part-time job in a grocery store or meat market for as long as I can remember. They’d both be fascinated by the rapid changes in retail and grocery, especially Dad, who was intrigued by Jeff Bezos way back when…Read More

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International House of Branding
June 12, 2018  |  By Jenna Jordan

IHOP is changing its name. Last week, the company tweeted (from its updated handle), “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.” In the week between the initial tweet and the official announcement, social media responded. The news definitely sparked my attention, and I haven’t stepped foot in an IHOP in over 10 years. Many expressed outrage while others offered up guesses of what the “b” could stand for, and the IHOb account responded creatively to tease out the news and keep people guessing. Some notable predictions included breakfast, bacon, and even the right…Read More

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#RetailRoundup
June 7, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. As we see every day, retail is constantly changing. Just when we think we’ve seen it all, a retailer, or solution provider, rolls out something new that disrupts the industry. Keeping up with new technology, trends and innovations is equally as hard as competing with it. So, Ketner Group has made that a little easier by compiling top retail news from the past few weeks. “Meet Jetblack, Walmart’s click-free shopping service for upper-income New Yorkers” via Retail Dive Walmart is stepping up its game…and its target consumer. Walmart is…Read More

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Dos and Don’ts of Applying for PR Jobs
May 22, 2018  |  By Adrienne Newcomb

When I started at Ketner Group almost three years ago, I was the fifth full-time team member. At the beginning of July, we’ll be adding our 10th full-time team member (get excited for another intro blog!). Pair that with our ongoing internship program, and it goes without saying that we’ve done a TON of recruiting, resume reading and interviewing in the past few years. And as you can probably imagine, we’ve seen some interesting things (some good, some…not so good) throughout the process. Given that many recent grads are likely applying for jobs, we thought it would be a good…Read More

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INTRODUCING OUR NEW INTERN: MEGHAN FARRELL
May 15, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. Hey everyone! My name is Meghan Farrell, and I am a senior public relations major minoring in business at the University of Texas at Austin. I was born in Calgary, Alberta but moved to Houston, Texas about 14 years ago – what a change! I quickly grew to love the U.S., and appreciate that you can’t shovel humidity. Moving to Austin for school has been an incredible journey, with the city feeling almost separate from the rest of the state. I have experienced so many new things, like kayaking…Read More

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