Shoptalk 2018: New Venue, New Retail Outlook
March 15, 2018  |  By Mariana Fischbach

Shoptalk 2018 is slated to take place in Las Vegas in just a few days, March 18-21, bringing with it the latest and greatest in retail innovation. Now in its third year, the Shoptalk 2018 conference will be the largest one to date, with almost 8,000 attendees coming together in the conference’s new location at the Venetian. Interestingly enough, just as the show moves to a new location this year, it also appears that the retail conversation has also shifted in a new direction — from retail apocalypse to retail renovation. For example, during the past two years the conversation…Read More

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Get to Know Our New Senior Account Executive: Amanda Reed
March 13, 2018  |  By Amanda Reed

Hi everyone! My name is Amanda Reed and I’m thrilled to join the Ketner Group team as a Senior Account Executive. I am looking forward to getting up-to-speed and contributing to the success of our clients, but first, here’s a bit about me. The saying goes, “I wasn’t born in Texas but I got here as fast as I could,” and that’s certainly true for me. I’ve called Austin home for almost 20 years and I love this city so much, but I spent the first six years of my life in Anchorage, Alaska. My elementary years once I moved…Read More

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Retail Innovation Lounge Returns to Austin on March 10
March 7, 2018  |  By Greg Earl

As SXSW approaches, Austin is preparing to descend into ten days of madness brought on by the four main pillars of SXSW: Interactive, Film, Music and Traffic. Amongst the hundreds of sessions happening next week, a stand-out event in retail will take place on Saturday, March 10, as some of retail’s greatest minds and thought leaders converge at the 2018 Retail Innovation Lounge. The event, taking place at Max’s Wine Dive in downtown Austin, will bring together leading retail and brand executives and technology innovators for a day of keynotes, panels and networking. Sponsors of this year’s Retail Innovation Lounge…Read More

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Client Spotlight: Luke Starbuck, VP of Marketing, Linc Global
March 5, 2018  |  By Ketner Group

Luke Starbuck, VP of Marketing, Linc Global A Ketner Q&A Luke built his first ecommerce website in 1997 and has more recently focused on bringing software that improves customer experience and drives revenue to ecommerce retailers for the past 5 years. He has led product, development and customer service teams and brings his experience in print advertising and media to digital and offline marketing and growth. At Linc, his primary goal is to connect retailers with the knowledge and tools that drive stronger customer relationships and transform one time purchasers into lifetime shoppers. KG: What are the best things about being…Read More

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Online Privacy: Opting Out is Not an Option
March 2, 2018  |  By Jenna Jordan

Sharing personal information often feels like today’s digital currency. By opting in and giving away details like an email or birthday, shoppers can receive a discount on a retailer’s website. The ability to tick a box leads shoppers to believe that they have a say if information can be gathered about them, but anyone with a mobile phone or internet connection really doesn’t have a choice. Information is being gathered, whether you opt in or not. Thinking about online privacy can be overwhelming. It makes you wonder if there is even such a thing as privacy in today’s “information overload”…Read More

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What You Need to Know about Working Remotely Abroad
February 23, 2018  |  By Aidan Griffin

Last August, I penned a blog about my recent move to Ireland and my excitement both personally and professionally, and for Ketner Group as we continue to expand our international client base. I’ve been incredibly lucky to find myself in this situation. It’s been a life-changing move that has lived up to every expectation. For me, the hardest part of starting to work remotely from another country wasn’t deciding where to go – Irish citizenship made that easy (thanks, Dad). It wasn’t convincing my boss to let me do it – the leadership team at Ketner Group were my biggest…Read More

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Healthcare’s Amazon Moment
February 16, 2018  |  By Jeff Ketner

2017 marked a turning point for the retail industry with Amazon’s bold acquisition of Whole Foods, which immediately turned the grocery industry upside down. It gave the e-commerce giant a powerful brick and mortar presence that it’s now leveraging with free two-hour delivery of Whole Foods groceries for Prime shoppers. Will 2018 be similarly remembered as the healthcare industry’s “Amazon moment?” The recent announcement of a health alliance between Amazon, Berkshire Hathaway and JPMorgan Chase has the potential to reshape healthcare in tantalizing ways. Because Amazon is partnering with two other corporate giants, it adds credibility to what could become…Read More

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2018 Winter Olympic Games: Over Two Weeks of Public Relations Gold
February 9, 2018  |  By Catherine Seeds

Ever since I was a little girl, I’ve been obsessed with the Olympics. It didn’t matter if it was the summer or winter games, I was there, in front of the TV watching every moment I could. I remember watching Mary Lou Retton win the gold medal in the individual all-around competition in 1984, will never forget watching the drama unfold between Tonya Harding and Nancy Kerrigan, or watching in awe as Michael Johnson broke record after record in Atlanta. My childhood, early adulthood and even in recent years watching the games with my kids, are filled with Olympic memories….Read More

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Dr. John Murphy’s Universal Principles of Effective Communication
February 5, 2018  |  By Adrienne Newcomb

Last November, I had the pleasure of hearing one of my former professors at the University of Texas at Austin, Dr. John Murphy, present his “Universal Principles of Effective Communication” at the Texas Exes Lunchtime Lecture series. While I’d heard a version of this lecture before, I was pumped to hear him speak again and be back in the “classroom.” As I recounted my experience to the KG team, I was disappointed that my younger colleagues did not have the pleasure of taking ADV 318J with Dr. Murphy. In light of this, and the biggest advertising event of the year,…Read More

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Ketner Group is Hiring: Account Executive
February 2, 2018  |  By Ketner Group

Looking for a place to showcase your passion and talent for PR, writing and social media? Want to be a part of an amazing team dedicated to client success, but that always makes times for tacos and chocolate? Then we want to hear from you! Ketner Group Communications is looking for a motivated and dynamic team member, with experience in managing client relationships, as well as successfully executing PR campaign strategies, tactics and reporting. Responsibilities: Assist Account Managers with staying on task for key accounts Execute media relations activities, including developing media lists, press release distribution and pitching and editorial…Read More

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