Black Friday Discounts May Be an Illusion

November 26, 2013  | By Ketner Group

More than ever, Black Friday shopping could be a cat and mouse game between retailers and consumers. “Retail theater,” The Wall Street Journal calls it.

The Journal notes that retailers often put higher regular prices on goods with the intention of marking them down to show a savings.

Those who use their smartphones to find the deepest discounts may not always get the lowest possible price.  Retailers are fighting back against showrooming — when shoppers check out goods at a brick and mortar store and then buy them online.