On August 26, as part of the week-long celebration of our Nashville office launch, Ketner Group hosted an outstanding all-female panel around storytelling and brand building. If you’d like, you can view a recording of the panel on our blog.
With more than 60 entrepreneurs, marketers and communicators of all ages were in attendance, we met fascinating people with unique backgrounds and perspectives on brand building and business development.
A very special thanks to our panelists Nicole Delger, Kelley Griggs and Brittney Oliver for lending us their time and expertise. A sincere thank you to all who joined us – we hope every attendee learned a little something that makes their story easier to tell and more powerful for their brand.
The storytelling didn’t disappoint. We loved hearing about how an unknown author was able to secure a publisher for her book after Brittney wrote a Fast Company article about it and put her on the map.
Meanwhile, Nicole discussed how her reliance on telling stories has helped Musgrave Pencil Co., a more than 100-year-old business, develop a modern brand voice.
And for all of the PR pros looking for some insights into the secret sauce… Kelly spilled the beans on how journalists identify stories that will resonate with their audience (it’s all about personal connection to a story’s presentation and impact).
Our engaged audience asked great questions and kept the conversation focused on driving and measuring value – the real reason we spend so much time on creating our stories.
We also want to extend a very special thank you to the We Work in East Nashville for hosting, Perfectly Cordial for making spectacular cocktails for our guests, and to Goodnight Loving Vodka and Cazadores Tequila for donating the spirits.
We can’t wait to continue growing our Nashville office alongside the thriving Nashville business community. We wish we could do it all again next week!
Austin
