Stocking the latest styles can be a challenge for any clothing retailer — but it’s even more so when your clientele is defined by big and tall sizes.
Casual Male Retail Group has been providing clothes for big and tall American men for more than 35 years. While big and tall has been a part of the U.S. clothing market for decades, most retailers cater to this cohort primarily by focusing on size over style. After acquiring big and tall chain Rochester Clothing in 2004, Casual Male expanded its inventory of styles: The company recently debuted Destination XL, a larger-footprint store focusing on a wider selection of inventory and styles, and is in the process of consolidating its 400-plus smaller stores into nearly 250 stores.
Austin
