Account Coordinator – Ketner Group PR + Marketing
Job Description: We’re looking for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Managers. An AC on our team should be a team player, but also be highly dependable to adhere to project and client timelines on an individual basis. Ketner Group looks to its ACs to support Account Executives and Account Managers execute on our PR campaign strategies and tactics. The ideal candidate will also help maintain Ketner Group’s stellar reputation in the commerce/retail technology trade media space.
Responsibilities:
- Assist Account Managers and Account Executives with staying on task for PR campaigns on assigned accounts
- Execute media relations activities, including developing media lists, press release distribution, proactive pitching/media relations, editorial calendar management and speaking opp/award research and management
- Develop relationships with our existing press and analyst contacts in the retail/commerce industry, including retail trades and national/business press;
- Cultivate new media relationships with appropriate media and analyst contacts on assigned accounts
- Write content pieces such as press releases, articles and case studies
- Participate in client calls and meetings
- Help to brainstorm fresh, new campaign ideas for all KG accounts
- Execute on social media tactics as needed for assigned accounts
- Support Ketner Group team in new business activities and research
- Contribute to Ketner Group social media platforms including Facebook, Twitter and blog
Candidate Qualities:
- Strong writing skills, be prepared to submit writing samples
- Confidence in handling media relations, including pitching trade and national media contacts
- Effective communications skills, including the ability to clearly articulate the status of PR program/campaign activities to clients in person, over the phone or via email
- Excellent research skills in finding appropriate media contacts, collecting supporting data/information for copywriting, identifying client award and event opportunities and conducting client competitor research
- Ability to be self-accountable, self-motivated and proactive in staying on task with daily activities
Candidate Qualifications:
- Bachelor’s degree in communications, public relations, journalism or marketing
- 1-3 years of PR experience (including internships) in an agency, brand or corporation
- Retail technology or brand PR experience a plus, but not required
- B2B and/or B2C experience highly valued, but not required
- Experience with executing on social media tactics
- Experience with Vocus, Hootsuite and Harvest a plus
To apply email your cover letter, resume and three writing samples to [email protected]
Austin
