As PR professionals, it is critical to not only stay informed on what is happening in the news, but to always think about how our clients can be a part of larger conversations. Their insights and data can help the media round out news stories with unique third-party commentary, while, at the same time, helping our clients elevate thought leadership for their key executives and brand.
In recent months, the tariff rollercoaster ride has dominated the news cycle, keeping trade, business and broadcast media alike on their toes.
While the world, and specifically consumers, waits anxiously on how tariff changes will impact their day-to-day lives, the media is tasked with the very difficult challenge of creating stories that help readers prepare for the future.
Enter PR agencies like Ketner Group who are at the ready to help our media friends with this monumental and ever-changing news target.
Over the past few months, the Ketner Group team has been successful in helping our clients stay in the mix of tariff media coverage, offering unique commentary, best practices and consumer behavior insights. The topic of tariffs is not easy, but it is our job to help the media tell these difficult stories.
By sending the right pitch at the right time to the right reporter, it is our hope that we can do our small part to inform the world at large what they should be prepared for.
The Ketner Group team is proud to have helped secure several pieces of media coverage for our clients, including, but not limited to:
- Just Style: Global Fashion Supply Chain Braces For Impact as Trump Tariffs Go Live
- Sourcing Journal: Here’s How the Demise of De Minimis Could Impact E-Commerce and Resale
- Retail Customer Experience: Tariffs in Retail: What Retailers Should Do As Customer React, Experts Offer Advice
- Vogue Business: How US Tariffs Would Hit Beauty
- CNBC: Buy Now, Stock Up Or Delay: Here’s What Consumers Are Snapping Up Or Putting Off In The Face Of Tariffs
- Consumer Goods Technology: Americans Putting Off Major Purchases Due to Tariffs
- Supply and Demand Chain Executive: How Machine Learning and AI Can Optimize Cash Flow
Time will tell how the new tariffs will affect consumers in the long run. Until then, our team will work to provide the necessary resources to help the media continue to be witnesses to history.
Austin
