The holiday season is the busiest season of all for retail, which means our retail technology clients have been equally busy. Many of Ketner Group’s clients keep a sharp eye on trends throughout the holiday, such as online shopper engagement, grocery sales across channels and department store sales.
This year was no different and we’re thrilled to share a taste of their most fantastic coverage.
Here are some highlights:
DynamicAction revealed data regarding holiday promotions and returns, which appeared in CNBC, The Financial Times, The Wall Street Journal, Internet Retailer and Chain Store Age.
360pi also revealed research regarding Amazon’s sales and inventory in comparison to other sites and online search engines, which appeared in Recode, USA Today, Business Insider and multiple articles in The Wall Street Journal including “Retailers Vie for Black Friday Dollars,” “Retailers Push Early Start to Black Friday Sales,” and “Online Black Friday Sales Gain on Cyber Monday.”
Mirakl provided insight into how to address pricing challenges on online marketplaces in The Washington Post‘s “A $329 Hatchimal and the challenge of online marketplaces” and OrderDynamics provided tips on optimizing inventory levels in SupplyChainDive.
Unata shared trends on grocery shopping online and its rise in comparison to in-store shopping over Thanksgiving which appeared in Progressive Grocer, The Shelby Report, Grocery Headquarters and FoodDive.
We look forward to sharing more high-level publicity for our clients as their holiday analysis continues to roll in, including a 25 Days of Shopper Insights report on eCommerce trends from Edgecase, a creative and highly informative tool to help retailers celebrate the holiday season.
Austin
