INSTAGRAM AND PINTEREST: 6 WAYS TO TACKLE SOCIAL THROUGH MOBILE
September 24, 2012  |  By Ketner Group

Originally posted on Digby’s The Mobile Retail Blog The last couple of years have been pivotal for brands’ social media capabilities. Social media has grown beyond the 140-character, text-only limit and has blossomed into media-rich social communities. There is a burgeoning opportunity for brands to take advantage of social media in new ways to garner more brand interest, loyalty and participation. About four years ago, Twitter was dominating the media waves with thousands of experts and bloggers sharing advice on how brands and companies could harness this new social technology. Now, media-rich platforms such as Pinterest and Instagram are the social…Read More

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SecureNet Plans Austin Tech Center, Creating 200 Jobs
September 18, 2012  |  By Ketner Group

SecureNet Payment Systems, a Maryland-based company that develops payment-processing technology, says it is establishing a technology and innovation center in Austin that could employ 200 people in the next year. CEO Brent Warrington, who lives in Austin, said the company will relocate some workers from its headquarters in Rockville, Md., but primarily will hire locally to fill a range of technical and non-technical jobs.

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8 Ways Journalists Take the “Annoying” Torch Back from PR Pros
September 6, 2012  |  By Ketner Group

Over the last several years, PR professionals have been graced with the superfluous presence of ‘Top X Ways PR Pros Irritate Journalists’ articles; it’s a well-favored topic in our industry. Honestly, if we had a dollar for every ‘Best Way to Ruin a Media Relationship’ blog post that mentions how PR pros are messing it up, we’d at least have enough to buy a pair of Manolo Blahniks. Yes, we know that there are many people who think they can do PR well, but are missing the appropriate education and experience. There are those that think sending a press release…Read More

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Mars Rover Landing: Social Media and Space Travel
August 15, 2012  |  By Ketner Group

By Sara Lasseter On August 5, 2012, NASA successfully landed its robotic rover Curiosity on our dusty red neighbor in space. It only took 40 attempts, years of research and billions of dollars in government funding, but we finally made it! In today’s plugged-in society where we are constantly connected, it was easier than ever to be a part of the anticipation and ecstasy of the NASA employees that worked on the landing of Curiosity. Streaming watch parties were held across the world for fellow space nerds to congregate and view the most epic touchdown ever broadcast. Whether from the…Read More

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Social Media Dominates London 2012, Launches New Olympic Era
August 8, 2012  |  By Catherine Seeds

Blog originally published on Digby’sThe Mobile Retail Blog. The 2012 Summer Games, hosted by the good people of London, has already been dubbed the “First Social Media Games”. As we start the second week of the XXX Olympiad, the world has already seen what a huge impact social media has had on the games – and the numbers are staggering! Twitter has already reported that the opening ceremonies sparked 9.66 million mentions, topping the total number of Twitter posts during the entire 2008 Summer Olympics in Beijing. According to iProspect, a large British digital marketing agency, and Carat, a media…Read More

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Best Ways to Combat Showrooming Trend (CrossView)
July 31, 2012  |  By Ketner Group

The most powerful way to stop showrooming is to allow customers to order online and pickup in-store. 70 percent of the top 10 retailers provide in-store pick up for e-commerce orders; however, only, 26% of the remaining retailers provided in-store pick as an option. After writing about Amazon and how Main Street USA businesses can compete, I received a message about a study from CrossView, a cross-channel commerce solutions and retail technology provider.

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A Gold Medal Summer
July 6, 2012  |  By Catherine Seeds

A Gold Medal Summer Everyone at KG knows that I’m a huge sports fan, and of course, every two years I cannot wait for the arrival of the Olympics. I love everything about the Olympics, even Bob Costas. Nothing beats watching an underdog team beat the incumbent gold medal winner or an individual athlete overcoming incredible odds to win the race.  In my opinion, the Olympics have provided some of the most historic and inspirational athletic feats in recent history. In a little over a month, the best athletes from all over the world will descend upon London for the…Read More

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Millennials and the Workforce
June 25, 2012  |  By Ketner Group

By Sara Lasseter Photo: PhotoAlto/Sigrid Olsson/Getty Images For the last decade, Americans everywhere have been concerned about the high unemployment rates sweeping the nation. But who is it that’s out of a job? Unemployment has hit every age group, social class and industry, but Generation Y (those born roughly between 1980 and 2000) has seen the most trouble. While this group of 80 million recent grads and young professionals have one of the highest levels of education, entering the workforce as a Millennial is proving more difficult for this generation than any other before it. Gen Y has a staggering 12.1%…Read More

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I volunteer!
June 20, 2012  |  By Ketner Group

“I volunteer!” she screams as she pushes her way to the front. “I volunteer as tribute!” The shocked crowd gasps as all eyes turn to Katniss Everdeen. If you haven’t read the Hunger Games series or have yet to see the movie, just watch the trailer and you’ll no longer be living under a rock. Katniss’ offer to volunteer in her sister’s place at the annual Hunger Games slaughtering—I mean, competition—is the ultimate sacrifice. And thank goodness most of us won’t ever find ourselves in that position! But a little bit of sacrifice is exactly what we should give when…Read More

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Public Interest vs. Private Access: Monetizing Content to Keep Newspapers Afloat
May 30, 2012  |  By Ketner Group

By: Sara Lasseter After the New York Times released its exposé on the Wal-Mart bribery investigation in April 2012, a sum of $12 billion was erased from the grocery store’s market value. While the story had a significant impact on the market for Wal-Mart and Walmex, the New York Times deliberately released the story over the weekend to deter any accusations of insider trading or private access. This story gained widespread attention for its sensitive market information and prompted many discussions on the idea of selling early access to interested parties. But this poses a controversial question: What is the…Read More

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