Digital Darwinism: Winning with the best of digital and physical
December 19, 2013  |  By Ketner Group

Initial November sales results were better than many feared, and digital commerce led the way, outpacing sales growth in stores by almost 8x in recent weeks. The digital tide is forcing retailers to make difficult strategic choices. Some are opting for business as usual, while others are betting big on digital innovations. Bain believes that successful retailers will pursue an omnichannel model, combining the best of digital technologies and physical stores to create entirely new ways of making customers happy. In this issue we review recent holiday sales and highlight innovations from Amazon and other digital pure plays. We also…Read More

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5 Tips for Getting Your Audience to “Spread the Word”
December 12, 2013  |  By Ketner Group

Originally appeared on PR Soup I have to start this post off by coming clean: I sit on the Board of Directors for Lights.  Camera. Help. So, naturally I am a little biased towards the great work this organization does! That being said, Christine and I were so impressed by the advice that Nancy Schwartz of Getting Attention! shared with her readers in her blog post today that we felt we just had to share with you. Keep in mind that the tips she shares can apply to more than just email asks; think also in terms of media pitches,…Read More

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Thanksgiving 2013 Deep Discounting Is Myth Among Retailers, As Black Friday & Cyber Monday Show Little Broad Promotional Pricing: Report
December 5, 2013  |  By Ketner Group

Deep storewide discounts on Black Friday and Cyber Monday may be a popular myth propagated by big U.S. retailers, according to detailed pricing data from specialist price tracker 360pi. The Ottawa company, which makes software to monitor retail pricing, watched more than 8,000 Amazon products in eight popular categories, like video games, televisions and tablets, tracking prices over the recent holiday season. 360pi found that the world’s biggest retailer Wal-Mart Stores, Inc. (NYSE:WMT) actually raised its average prices across these categories by about 5 percent on Black Friday, and increased prices steadily in the days leading up to the anticipated shopping…Read More

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The SEO Apocalypse – How to Survive Google’s Massive Encryption
November 26, 2013  |  By Ketner Group

In the marketing world, SEO has been a key investment for brands and companies hoping to boost visibility online. In the early days, marketers only had to use one or two of their main keywords 32 times in any piece of content online, Google worked its magic, and boom: first page of a search for that key term. Even though that’s an extremely simplistic view of the beginnings of SEO, it used to be the general idea. After years of roll outs, updates and government conflicts, Google SEO as we know it has become a thing of the past. A…Read More

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Black Friday Discounts May Be an Illusion
November 26, 2013  |  By Ketner Group

More than ever, Black Friday shopping could be a cat and mouse game between retailers and consumers. “Retail theater,” The Wall Street Journal calls it. The Journal notes that retailers often put higher regular prices on goods with the intention of marking them down to show a savings. Those who use their smartphones to find the deepest discounts may not always get the lowest possible price.  Retailers are fighting back against showrooming — when shoppers check out goods at a brick and mortar store and then buy them online.

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PR Crisis Management: Always Be Prepared
November 15, 2013  |  By Catherine Seeds

Over the past several months, my Netflix account and I have been BFF’s. After listening to my colleagues go on and on about all of the great television series I’ve missed out on over the past, oh, eight years, I decided it was my mission to become more cultured in my television viewing, and ditch shows like American Idol and Dancing with the Stars. I started with AMC’s Mad Men, then made my way through NBC’s Friday Night Lights – television at its best in my opinion. Most recently, I’ve started watching ABC’s Scandal and AMC’s The Walking Dead and…Read More

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Google+ and B2B: Drink the Kool-Aid
October 23, 2013  |  By Ketner Group

Let’s say you’re training to be the next Sanya Richards-Ross and you’ve got a track meet next spring that you’re planning to dominate. You bought the high-tech water bottle, the chicest of running outfits and have really committed to your weekly training schedule. You’re doing everything right! Except for one thing… you’re training in some worn-out Converse shoes you’ve had since high school. Your track meet rolls around, and you’re the fittest of them all, but before the first lap is over you’ve fallen behind your competitors. In a similar way, Facebook and Twitter are still widely used and well-loved,…Read More

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Don’t Fall Behind in PR: Four Steps to Raising Your Company’s Media Profile
September 26, 2013  |  By Jeff Ketner

Fall is finally here. After 40 days of 100°-plus weather in Austin this summer, the temperature is dipping into the 60s in the mornings. Sure, we’re already back to the mid-90s this week, but the mornings are crisp, folks are breaking out the fall clothes, and there’s football galore. The Longhorns even won again this weekend, so everything’s right with the world. Fall is the season of new beginnings—and one of the busiest times of year for Ketner Group and our clients. There are key conferences and trade shows (next week, Catherine and Caitlin will be at Shop.org with a…Read More

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“Scandal” Inspiration, Judy Smith Speaks on Navigating the Business of Success
September 17, 2013  |  By Ketner Group

Last week I had the pleasure of listening to Judy Smith speak. You might be familiar with Smith if you watch the ABC hit show Scandal where she is portrayed by Kerry Washington as “Olivia Pope.” After binging on the show this past summer, I was extremely excited to put a real person behind a character that inspires not only women, but anyone who has ever overcome adversity. Judy Smith is a crisis management expert and CEO/president of her crisis management firm, Smith & Company. Smith served as Special Assistant and Deputy Press Secretary to President George H. W. Bush…Read More

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PR Ethics – The Difference Between Right and Wrong
September 12, 2013  |  By Catherine Seeds

Let’s face it, gang, PR ethics is – at the very root – knowing what is right and what is wrong. It is a motto that we all must live by, whether you are in public relations or not. Every day when I drop my daughter off at school, without fail, I tell her these three things: I love you. Be a good friend today. Do the right thing. Doing the right thing can be tough, though. Just ask Johnny Manziel and the communications team at Texas A&M. It’s rather obvious that we (the public) do not know the whole…Read More

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