Anyone that knows me, knows that I am a HUGE Walt Disney fan. I try to sneak in a Disney-themed Easter egg from time to time in my blogs – mostly for my own enjoyment! Without a doubt, he is one of my all-time heroes. Big shoes to aspire after, I know, but the global entertainment empire Disney created is a marvel. Above all, he was a storyteller at heart. He never stopped dreaming, never stopped creating and always pushed the limits of what was possible in order to make us (his audience) feel that Disney magic.
One of Disney’s most famous quotes, “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths,” has been one of my mantras here at Ketner Group. It was my guiding light when we opened our New York office this past January. And it currently plays over and over in my mind as we officially mark the opening of our new digs in Nashville today!
A City On The Move
We’ve known for some time that Nashville is a force to be reckoned with, and when the perfect opportunity came along to create a presence there (read Kirsty’s Q&A), we knew that it was the right move for Ketner Group. Consider this:
- Nashville is one of the fastest-growing cities in the country and has added 200,000 jobs since 2014.
- It was recently ranked as a top city for young professionals
- It is also ranked as the top city in the U.S. for business conventions, and one of the best cities to buy a house.
- In addition, multiple national and start-up companies have launched their regional headquarters in the city including Amazon, Mitsubishi, Clover Health, Pilot.com and many, many more.
The list of Nashville’s accolades goes on and on, with more to come!
Just Keep Growing, Just Keep Changing
In any business, growing, changing and evolving is the key to long-term success. Walt Disney knew that, and so does the team here at Ketner Group Communications. Expanding into both New York and now Nashville is an exciting and strategic next step in the life of our agency.
Nashville and New York allow us to continue opening more doors and creating new ways to tell our clients’ stories. We are thrilled to join the ranks of growing companies in the greater Nashville area.
As we said in our press release, “Ketner Group is committed to being a part of the growth, and we’re excited to play a role in telling the compelling stories coming out of these innovative businesses.”
The first exciting moment in our launch week took place on Monday night, when we hosted our official launch party in our WeWork office in East Nashville with a great group of female communicators offering super tips on how to tell stories that build your brand. Read our recap to learn more!
We are also thrilled to have launched Ketner Group Nashville during the 36/86 Entrepreneurship Festival. Kirsty Goodlett, our director of Nashville, was joined by Lisa Roberts, seasoned executive marketer and Ben Kurland, co-founder, BillFixers, to speak on a panel to provide PR, marketing and storytelling best practices to startups and entrepreneurs. Our recap of that event will fill you in on all the goodness that took place!
As we “take the stage” in Nashville, I’m reminded Walt Disney once said that Disneyland would never be completed, that it would grow as long as there is imagination left in the world. I feel the same way. Ketner Group’s mission is to tell great stories. I’m excited to plan where we will go next! After all, there are still plenty of stories left to tell.
Austin
