Hi, everyone! I’m Emilia, and I’m excited to introduce myself as Ketner Group’s Retail Tech Marketing Intern! I’m also currently a third-year Economics Major with a minor in Journalism and Media here at UT Austin.
Originally from Southern California, I didn’t think I’d find myself being a Longhorn, but now I can’t imagine it being any other way! I’ve had such a fun time exploring Austin and now can’t wait to see the city through a new lens at Ketner Group.
My educational background
I chose to study Economics because of the multifaceted social science that it is. Getting to explore the relationships between politics, culture, psychology, and business is my sweet spot!
I’m also a sucker for statistics. It’s always so rewarding getting to create interactive graphs and develop tangible actions from what was initially just a bunch of numbers.
In my first year, one of the big things drilled into Economics students like myself was to find a specific area of business to pursue.
I naturally gravitated towards the world of marketing, advertising, and PR. To me, it was the most creative space, in which companies could directly connect with their audiences.
My early career
I was eager to dive into the professional world from my early weeks at UT where I could meet new people and learn new things.
Because of my initial interest in the entertainment space, I immediately found UT’s student-run station (KVRX 91.7 FM) and have been working there ever since. Recently, I became the Music Promotions Director!
Through this first job as a university student, I gained exposure and an understanding of the digital marketing landscape. I got to gather real-life engagement numbers from the back end, analyze them using what I’ve learned in my Economics classes, and translate my findings to inspire new marketing campaigns.
Then heading into my junior year, I began to look for a role where I could learn even more. I attended all of UT’s career fairs and company events which is where I originally met Ketner Group!
What immediately stood out to me was how welcoming and passionate everyone on the KG team was. Ketner operated in an industry I was also very eager to get my feet wet in—tech and business. At the same time, I knew being part of an agency like Ketner Group would expose me to a variety of projects.
So far, I’ve had a great time exploring the retail tech space, new marketing softwares, and extensive PR databases, all alongside an experienced, dedicated, and curious team.
I’m excited to keep building upon my skills, networking in this industry, and seeing the success of my work through Ketner’s clients!
Austin
