abby nelson ketner group intern

Introducing Abby Nelson: Our Newest Intern

Well, hello there! My name is Abby, and I am happy to report that I am Ketner Group’s Spring 2023 PR intern. I believe an introduction is in order. Here goes!

What makes Abby, Abby?

Here are the basics: I am a senior public relations major and business foundations minor at UT Austin, and I hail from Plano, Texas.

If you saw the recipe of me, energy would make up at least half of the ingredients. I am the world’s most obvious extravert, with the propensity to over-tell jokes and the audacity to perform my pizza raps for strangers. Yes, pizza raps. And yes, strangers.

I love music. You can find me leading worship in the local church, yell-singing Taylor Swift’s “reputation” album in my car, doo-wopping with my a cappella group and even sitting at the piano writing songs of my own. 

In fifth grade, the poetry unit was my favorite. I found joy in placing the perfect rhyme in the perfect spot with the perfect phrasing. At the time, I did not realize that was an indicator of a long-term trend in my life. Writing.

And that is a perfect segue into my next section.

abby nelson kg

The creative writer to PR professional pipeline

To be honest, PR as a major was my second choice. But thank goodness, the more classes I took, the more I saw a future in the PR field, where I can both make a difference and be made different. I fell more in love with writing and learned tools that help me bridge the gap between the creative and technical.

There is something to be said of creativity within the field of PR. The bounds of communication are endless. Why tell an audience something when you can show them instead? 

My growing curiosity directed at media and its intersection with writing first took form through leadership positions on campus (hook ‘em!). I served as marketing executive with a campus ministry and ran the social media accounts for my a cappella group.

Those experiences turned into a client-side PR internship in the large corporate setting. Finally, that turned into the realization that to complete the real PR crash course of life, I needed to head agency-side. Enter Ketner Group.

How I landed at Ketner Group

Ketner Group is an interesting agency because of its niche. I mean, come on. What on Earth is retail tech? That was my exact question when Ketner Group showed up on my radar. Of course, any good soon-to-be graduate does her research. So I did mine. 

With my research came the understanding that retail tech is an industry that is growing rapidly. There is great value in gaining a frame of reference with an industry that’s on the up and up. 

Not only that, but every single person I come into contact with at Ketner Group is friendly and on the ball. Starting with the recruitment process, I quickly understood that this is an agency that values efficiency in conjunction with kindness. And after being here a week, that observation holds firm. 

I look forward to honing my skills and developing new ones here at Ketner Group. Bring it on.

naomi osuji

Meet Naomi Osuji: Our Newest NYC Intern

Hi everyone! My name is Naomi Osuji and I’m so glad to join the Ketner Group team as an intern.

I graduated with a bachelor’s degree in media studies with a specialization in radio and television production from Mercy College in 2016. I am currently obtaining my master’s degree at Pace University in arts and entertainment management, and I am expected to graduate in May 2023.

My work history

In terms of my career, when I graduated college, I initially saw myself being involved in entertainment or media, whether it be writing at a major publication or being involved with a television network. After college, I worked in retail and did some freelance writing.

In 2018, my friend recommended that I enter the public relations industry, and I took an interest in PR while researching the field. In 2021, I was able to secure two internships within six months, the first one at The Garnette Report, which specialized in music, fashion and entertainment news.

My path to PR

One of the reasons I got into PR is that I like making personal connections with other individuals. I always enjoy learning more about people, and I’m excited to use PR to build relationships with media.

When I discovered that Ketner Group was hiring an intern, I was excited by Ketner’s retail tech specialization. I’m looking forward to learning more about retail tech, as well as being able to work with a great team.

My favorite hobbies

I am a Jersey girl, born and raised. And I am the daughter of two Nigerian immigrants.

I love to read, and I’m always reading any form of articles, opinion pieces, books and more.

I also like to watch video essays on YouTube regarding different topics, particularly pertaining to black women, fashion, the music industry, and retail. I enjoy writing, and I am in the process of creating some content of my own.

susan nam ketner group intern

Meet Susan Nam: Our Newest Austin Intern

Hi! My name is Susan Nam and I have the privilege of being Ketner Group’s newest intern for the summer, based in Austin.

I’ll graduate from the University of Texas at Austin this summer with a degree in public relations as well as communication and leadership. Sounds like three majors, but thankfully it’s only two. 

A little about me

I’m a second generation Korean American born and raised in College Station, Texas. After living in Aggieland my whole life, I was ready to move somewhere new for college.

My time at UT Austin gave me two precious things: identity and community. Through meeting my tribe of friends in college, I’ve grown to cherish my Asian American heritage and forge my values with a group of people. It’s also been nice to struggle through post-grad life together with them.

When I’m not struggling with adulting, you can catch me drinking boba with friends, adding books to my TBR list, or curating my 19-hour Spotify playlist for the summer. 

Why I choose PR

I stumbled across the world of public relations while searching for a major that had a definitive career path and could provide me with technical skills to stand out.

PR not only meets those criteria, but it also combines relationship building with storytelling. As a self-proclaimed people person who loves creativity, PR is the ideal career field for me. 

Despite half of my college experience occurring during a global pandemic, I’ve had incredible opportunities to intern in a wide variety of places – a nonprofit, a grassroots organization, a tech company, and my own university to name a few.

Although I gained extensive experience in internal and external communications at these organizations, one experience I felt that I lacked was work in an agency setting. Enter Ketner Group!

Why I choose Ketner Group

Out of all the PR agencies I explored, Ketner Group stood out to me in that it emphasizes work life balance alongside serving its clients.

Agencies tend to be known for being all-encompassing work environments. As a new communications professional, I wanted to experience working at a place that balances spontaneity and hard work with respect and protection for employees’ personal lives. 

Ketner Group also serves a niche clientele, retail tech companies, which allows the agency to become experts for its clients.

I look forward to learning the ins and outs of the retail tech industry niche. Already I’m learning a lot from my coworkers who talk excitedly about all the cool aspects of retail tech! 

What I’m looking forward to

After working one week at Ketner, I feel encouraged by the work I’ve been trusted with and the support offered to me by Team Awesome.

While interning at an agency does feel a little intimidating, I look forward to challenging myself to grow in my PR skills and soaking up as much wisdom as I can while I’m here.