How can a PR agency and client work together to build thought leadership and drive market awareness in the world’s most crowded technology sector? And furthermore, how can a company differentiate itself and stand out in a sea of noisy competitors?
Those are the challenges that we at Ketner Group and our client Digital Wave Technology are tackling as we work together to differentiate the company’s AI-native solutions for consumer brands.
As I wrote in a recent blog, there’s an overwhelming amount of noise in the media about AI today. Is there a technology company out there that doesn’t claim to be an AI company?
As a PR agency, we’re acutely aware that editors and writers are looking for something new and different—and Digital Wave Technology offers a fresh take on AI.
Creating Differentiated Messaging
Digital Wave has the kind of story that is resonating with the media, thanks to an AI-native platform and an approach to AI that is radically different from others.
As we’ve worked together to craft and refine the message, the story has taken shape through thought leadership bylined articles, press releases and other earned media. Our team has worked to generate strong media coverage, from WWD and Yahoo!Finance to Chain Store Age, Retail Brew, Consumer Goods Technology, Retail TouchPoints, Drug Store News, Total Retail and many others.
Digital Wave has made the most of every piece of earned media, too, amplifying it on LinkedIn and other channels and creating a high level of social media engagement.
Having a good story is essential for building thought leadership, and so is the presence of a strong CEO. Lori Schafer, the company’s CEO, is a prime example of how a leader can help build a company’s market presence. She has a strong vision for the company, a deep understanding of technology and consumer industries, and compelling viewpoints on AI—key ingredients for PR success.
Recognition Through Industry Awards
Our team has worked with Digital Wave to secure a number of industry awards, at both the individual and company level.
As I write this, Lori has just returned from the P2PLive event, where she received the Path to Purchase Institute’s Women of Excellence Award for Technology, in recognition of leadership and innovation in advancing commerce marketing. This is on top of other awards this year, including being named as one of RETHINK Retail’s Top AI Leaders in Retail and a Top Retail Expert (along with another Digital Wave executive, Sandy DeFelice).
Digital Wave is currently a finalist for two Vendor in Partnership awards, including Best Breakthrough Technology Solution, with winners to be named at the 2025 National Retail Federation Big Show in January. “Partnership” is the key word here, as Digital Wave Technology has been winning deals and building partnerships with some of the best-known brands in the world.
Celebrating Our Communications Partnership
“Working with Ketner Group has allowed us to amplify our message and highlight the unique capabilities of our AI-native ONE™ platform and enterprise solutions. Together, we’re shaping industry conversations and expanding our market presence,” says Sara Meza, chief digital officer at Digital Wave Technology.
PR agency relationships are partnerships, too. Building a great partnership takes collaboration, creative thinking and a lot of hard work, both from the client and the agency.
That’s the kind of relationship we strive to create with all our clients, and we’re grateful to work with innovative companies like Digital Wave Technology.
To connect with us to learn more, contact us.
Austin
