“”
Skip to content
Ketner Group Communications
  • Home
  • Services
  • Clients
    • Case Studies
    • Client Coverage
  • Insights
    • Blog
    • eBooks and Videos
  • About
    • About Us
    • Team
    • News
    • Careers
  • Contact
forbes-news

Applications Are A Dying Category: What Enterprise Buyers Should Score Instead

Post navigation

AI Governance Must Move Into the Real-Time Execution Layer
Keeping Human Expertise in the Loop: Why Enterprises Can’t Let Agentic AI Outpace Oversight

Categories

  • Analyst Relations
  • Austin Office
  • Clients
  • Communications Strategy
  • Content
  • Events/Tradeshows
  • Ketner Group Culture
  • Ketner Group News
  • Media Relations
  • Retail
  • Technology
  • Uncategorized
  • Video

Archives

Authors

Abby NelsonAbby Nelson (4)
  • Customer Announcement Press Release Strategy: Everything to Do Before Hitting Send
  • Coffee, Pitches, and Taylor Swift: A Day in the Life of a Remote AE
  • Getting the Media 411 From CMSWire’s Dom Nicastro
  • Get To Know Abby Nelson, Ketner Group’s Newest Account Coordinator
Adrienne NewcombAdrienne Newcomb (5)
  • Why to Hire a Retail Tech PR Agency
  • Analyst Relations 201: Briefings and Beyond
  • Ketner Group NYC Is Alive and Well
  • Retail Evolution 2020: Pandemic Edition
  • The Five Steps to a Great Product or Business Launch
Aidan GriffinAidan Griffin (5)
  • “Retail Re-Emergence” in a Post-COVID World
  • The Future of B2B Media
  • The Future of Journalism
  • Coronavirus Puts the Focus Back on the Basics
  • Spring Training Routines Aren’t Just for Athletes
Amanda ReedAmanda Reed (5)
  • I’m All Ears: A Podcast Beginner’s Guide
  • 4 Weddings and a Shower: A Look at the Wedding Registry
  • Consider the Cost: Why Free Shipping Is a Shared Expense
  • Back 2 Basics with B2B Social Media
  • Same Us, New Look
Andre LenartowiczAndre Lenartowicz (1)
  • Meet Our New Content Specialist: Andre Lenartowicz
Catherine SeedsCatherine Seeds (5)
  • Media Relations in 2026, Part 2: The Proof is in the Results
  • Why Custom Research Is the Smartest PR Investment a Retail Tech Company Can Make
  • Why NRF Media Meetings Are So Hard to Get, And What You Can Do About It
  • LinkedIn Thought Leadership: Why Making Your Mark Is Table Stakes
  • Timely Retail Tech PR in Action: Commenting on Tariff Announcements
Dan OchwatDan Ochwat (1)
  • Meet Our Senior Content Specialist: Dan Ochwat
Greg EarlGreg Earl (5)
  • Spooky and Uncertain Times: Halloween 2020
  • Halloween Retail Is Expecting Another Graveyard Smash This Year
  • A Day in the Life of a Senior Account Executive at KG
  • The Write Way: Writing Tips to Get in the Content Development Zone
  • All Is Fair in Love and Retail
KG InternKG Intern (5)
  • Introducing Sophia Romo: Our Newest Summer Intern  
  • Introducing Our New Intern, Isabella Gonzalez-Lawson 
  • Introducing Emilia Pashayeva: Our Newest Intern
  • Introducing Lucy Benish: Our Newest Intern
  • Introducing Shay Edblom: Our Newest Intern
Isabel Vargas JarosIsabel Vargas Jaros (1)
  • Get to Know Our New Account Supervisor: Isabel Vargas Jaros
Jeff KetnerJeff Ketner (5)
  • You Just Received Great Media Coverage. Here’s How to Make the Most of It.
  • Building Thought Leadership in AI for Digital Wave Technology
  • How to Get the Most Out of Trade Show PR
  • AI and Retail Tech PR: Three Things to Remember
  • Why PR Meetings Should Be Part of Your Trade Show Strategy
Jenna JordanJenna Jordan (5)
  • Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee
  • Sensory Marketing: A Retailer’s Friend or Foe?
  • One-Day Shipping and More: Retail News From Q2
  • Retail Technology News Roundup: Q1 2019
  • A Day in the Life of an Assistant Account Executive
Jenna GibsonJenna Gibson (1)
  • Meet Jenna Gibson, Our New Assistant Account Executive
Jenny BradfordJenny Bradford (5)
  • Want To Upgrade Your Content? Tips For Partnering With an Agency
  • Three Tips for Drafting a Press Release That Drives Demand
  • My Three Favorite Quotes From The SKU Retail Brew Summit 2022
  • A Day in the Life of an AAE: From Bagels to Broadway
  • “It Feels Like Stealing!”: A First-Hand Experience at Amazon Go
Katherine BinghamKatherine Bingham (1)
  • Meet Our New Senior Account Executive: Katherine Bingham
Ketner GroupKetner Group (5)
  • Meet the Team: Andrea Schulle, Sr. Media Relations Specialist
  • Get to Know Our New Account Supervisor: Anne Webster
  • Ketner Group Names Catherine Seeds CEO As Jeff Ketner Assumes the Role of Senior Advisor
  • Ketner Group Solidifies Its Communications Leadership in Retail Technology PR
  • Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors
Kirsty GoodlettKirsty Goodlett (5)
  • Your CFO Will Ask You To Justify PR: Here’s What To Tell Them
  • A Love Letter to Trade Publications, From a B2B Tech PR Agency
  • Identifying The Value of PR: Three Steps Our B2B Tech Clients Take
  • Celebrating Women’s History Month and Women Who Tell Our Stories
  • How To Measure the Success of Your Communications Strategy
Mariana FischbachMariana Fischbach (5)
  • Landing the Pitch: Five Tips for Media Pitching In 2022
  • Three Media Relations Lessons From This Past Year: Personalize, Differentiate and Foster
  • Answering the Age-Old Question: How Does PR Drive Leads
  • Austin Startup Week: Planning for Startups, Take Two
  • Ketner Group Communications Named to 2020 PRNEWS Agency Elite Top 100 List
Matthew BoncoskyMatthew Boncosky (2)
  • Media Relations in 2026: Fostering Genuine Relationships Can’t Be Automated
  • Get To Know Matthew Boncosky, Ketner Group’s New Account Coordinator
Maya HalabiMaya Halabi (1)
  • Meet Our New Assistant Account Executive: Maya Halabi
Mikaela CannizzoMikaela Cannizzo (5)
  • Achieving Workplace Success With a Collaborative Culture
  • Omnichannel Options for Austin Shoppers
  • A Day in the Life of an Account Coordinator at Ketner Group
  • Storytelling Is for PR Too
  • The Holiday Season Is Upon Us: Top Retail Trends in 2018
Stacee CollinsStacee Collins (2)
  • A Day in the Life of an Account Executive (aka PR Power Ranger)
  • Get To Know Our New Account Executive: Stacee Collins
Stacy TungStacy Tung (5)
  • A Day in the Life of a Senior Account Executive: Working Remotely
  • Going Back to School In Style
  • A Beginner’s Guide to Brand Safety
  • An Inside Look at H-E-B’s Scan-and-Go
  • Four Things to Learn from Your First Year on the Job
Austin

11801 Domain Blvd
3rd Floor
Austin, TX 78758

*
*
© 2026 Ketner Group Communications | website by mixtape