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Shifting B2B Strategy to Meet New Reality of Remote Audiences

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Archives

Authors

Adrienne Newcomb (5)

Why to Hire a Retail Tech PR Agency
Analyst Relations 201: Briefings and Beyond
Ketner Group NYC Is Alive and Well
Retail Evolution 2020: Pandemic Edition
The Five Steps to a Great Product or Business Launch

Aidan Griffin (5)

“Retail Re-Emergence” in a Post-COVID World
The Future of B2B Media
The Future of Journalism
Coronavirus Puts the Focus Back on the Basics
Spring Training Routines Aren't Just for Athletes

Amanda Reed (5)

I'm All Ears: A Podcast Beginner's Guide
4 Weddings and a Shower: A Look at the Wedding Registry
Consider the Cost: Why Free Shipping Is a Shared Expense
Back 2 Basics with B2B Social Media
Same Us, New Look

Andre Lenartowicz (1)

Meet Our New Content Specialist: Andre Lenartowicz

Catherine Seeds (5)

Retail Sustainability Is So Hot Right Now
Direct-to-Avatar (D2A): Retailers, Are You Ready for It?
Dishing With My Daughter: Interviewing “Gen Z” About Shopping Habits
Top Four Ways for Building a Long-Term Relationship With a Reporter
Parenthood at Ketner Group: Creating an Inclusive Environment for Working Parents

Spooky and Uncertain Times: Halloween 2020
Halloween Retail Is Expecting Another Graveyard Smash This Year
A Day in the Life of a Senior Account Executive at KG
The Write Way: Writing Tips to Get in the Content Development Zone
All Is Fair in Love and Retail

Meet Naomi Osuji: Our Newest NYC Intern
Meet Susan Nam: Our Newest Austin Intern

Isabel Vargas Jaros (1)

Get to Know Our New Account Supervisor: Isabel Vargas Jaros

Jeff Ketner (5)

Announcing the Retail Tech PR Handbook: 3 Key Takeaways
Give PR a Seat at the Executive Table, Now and Always
From Electric Cars to Customer Journeys: Talking Retail with IHL's Jerry Sheldon
Deep in the Heart of Retail: Ketner Group’s New Home
NRF Wasn’t the Same This Year, But the Show Goes On for Retail Tech Companies

Jenna Jordan (5)

Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee
Sensory Marketing: A Retailer's Friend or Foe?
One-Day Shipping and More: Retail News From Q2
Retail Technology News Roundup: Q1 2019
A Day in the Life of an Assistant Account Executive

Jenna Gibson (1)

Meet Jenna Gibson, Our New Assistant Account Executive

Jenny Bradford (4)

My Three Favorite Quotes From The SKU Retail Brew Summit 2022
A Day in the Life of an AAE: From Bagels to Broadway
“It Feels Like Stealing!”: A First-Hand Experience at Amazon Go
Get To Know Jenny Bradford, Our New Assistant Account Executive

Ketner Group (5)

Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors
Get to Know Elizabeth Wiltshire: The Spring 2022 NYC Intern
Ketner Group Communications Highlights 20% Revenue Growth in 2021, Emphasizes Focus on Retail Technology
From College to Ketner: Rob Fallen, NYC Intern
B2B Analyst Relations: The Secret Sauce to Your Communications Program

Kirsty Goodlett (5)

How To Measure the Success of Your Communications Strategy
From Good to Great: 4 Quick Tips for Writing Superb Byline Articles
Birdzi + Ketner Group: How a Press Release Generated Leads
Analyst Relations 101: How B2B Tech Companies Benefit From Analyst Briefings
Music City Update: 2020 Delivers Joy if Not Expectations

Mariana Fischbach (5)

Landing the Pitch: Five Tips for Media Pitching In 2022
Three Media Relations Lessons From This Past Year: Personalize, Differentiate and Foster
Answering the Age-Old Question: How Does PR Drive Leads
Austin Startup Week: Planning for Startups, Take Two
Ketner Group Communications Named to 2020 PRNEWS Agency Elite Top 100 List

Maya Halabi (1)

Meet Our New Assistant Account Executive: Maya Halabi

Mikaela Cannizzo (5)

Achieving Workplace Success With a Collaborative Culture
Omnichannel Options for Austin Shoppers
A Day in the Life of an Account Coordinator at Ketner Group
Storytelling Is for PR Too
The Holiday Season Is Upon Us: Top Retail Trends in 2018

Stacee Collins (2)

A Day in the Life of an Account Executive (aka PR Power Ranger)
Get To Know Our New Account Executive: Stacee Collins

A Day in the Life of a Senior Account Executive: Working Remotely
Going Back to School In Style
A Beginner’s Guide to Brand Safety
An Inside Look at H-E-B's Scan-and-Go
Four Things to Learn from Your First Year on the Job

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