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Perspective: Understanding the Total Cost of Retail Returns

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Return fraud is running rampant

They returned used toilets and dirty rugs to Costco. Then came the backlash.

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Authors

Abby Nelson (3)

Coffee, Pitches, and Taylor Swift: A Day in the Life of a Remote AE
Getting the Media 411 From CMSWire's Dom Nicastro
Get To Know Abby Nelson, Ketner Group’s Newest Account Coordinator

Adrienne Newcomb (5)

Why to Hire a Retail Tech PR Agency
Analyst Relations 201: Briefings and Beyond
Ketner Group NYC Is Alive and Well
Retail Evolution 2020: Pandemic Edition
The Five Steps to a Great Product or Business Launch

Aidan Griffin (5)

“Retail Re-Emergence” in a Post-COVID World
The Future of B2B Media
The Future of Journalism
Coronavirus Puts the Focus Back on the Basics
Spring Training Routines Aren't Just for Athletes

Amanda Reed (5)

I'm All Ears: A Podcast Beginner's Guide
4 Weddings and a Shower: A Look at the Wedding Registry
Consider the Cost: Why Free Shipping Is a Shared Expense
Back 2 Basics with B2B Social Media
Same Us, New Look

Andre Lenartowicz (1)

Meet Our New Content Specialist: Andre Lenartowicz

Catherine Seeds (5)

LinkedIn Thought Leadership: Why Making Your Mark Is Table Stakes
Timely Retail Tech PR in Action: Commenting on Tariff Announcements
Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands
Where Did You Go, Department Stores?
Trends Are Not Stories: How to Use PR Tactics to Capture Attention With Media

Meet Our Senior Content Specialist: Dan Ochwat

Spooky and Uncertain Times: Halloween 2020
Halloween Retail Is Expecting Another Graveyard Smash This Year
A Day in the Life of a Senior Account Executive at KG
The Write Way: Writing Tips to Get in the Content Development Zone
All Is Fair in Love and Retail

Introducing Our New Intern, Isabella Gonzalez-Lawson
Introducing Emilia Pashayeva: Our Newest Intern
Introducing Lucy Benish: Our Newest Intern
Introducing Shay Edblom: Our Newest Intern
Introducing Bernice Chen: Our Newest Intern

Isabel Vargas Jaros (1)

Get to Know Our New Account Supervisor: Isabel Vargas Jaros

Jeff Ketner (5)

You Just Received Great Media Coverage. Here's How to Make the Most of It.
Building Thought Leadership in AI for Digital Wave Technology
How to Get the Most Out of Trade Show PR
AI and Retail Tech PR: Three Things to Remember
Why PR Meetings Should Be Part of Your Trade Show Strategy

Jenna Jordan (5)

Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee
Sensory Marketing: A Retailer's Friend or Foe?
One-Day Shipping and More: Retail News From Q2
Retail Technology News Roundup: Q1 2019
A Day in the Life of an Assistant Account Executive

Jenna Gibson (1)

Meet Jenna Gibson, Our New Assistant Account Executive

Jenny Bradford (5)

Want To Upgrade Your Content? Tips For Partnering With an Agency
Three Tips for Drafting a Press Release That Drives Demand
My Three Favorite Quotes From The SKU Retail Brew Summit 2022
A Day in the Life of an AAE: From Bagels to Broadway
“It Feels Like Stealing!”: A First-Hand Experience at Amazon Go

Katherine Bingham (1)

Meet Our New Senior Account Executive: Katherine Bingham

Ketner Group (5)

Meet the Team: Andrea Schulle, Sr. Media Relations Specialist
Get to Know Our New Account Supervisor: Anne Webster
Ketner Group Names Catherine Seeds CEO As Jeff Ketner Assumes the Role of Senior Advisor
Ketner Group Solidifies Its Communications Leadership in Retail Technology PR
Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors

Kirsty Goodlett (5)

Identifying The Value of PR: Three Steps Our B2B Tech Clients Take
Celebrating Women’s History Month and Women Who Tell Our Stories
How To Measure the Success of Your Communications Strategy
From Good to Great: 4 Quick Tips for Writing Superb Byline Articles
Birdzi + Ketner Group: How a Press Release Generated Leads

Mariana Fischbach (5)

Landing the Pitch: Five Tips for Media Pitching In 2022
Three Media Relations Lessons From This Past Year: Personalize, Differentiate and Foster
Answering the Age-Old Question: How Does PR Drive Leads
Austin Startup Week: Planning for Startups, Take Two
Ketner Group Communications Named to 2020 PRNEWS Agency Elite Top 100 List

Matthew Boncosky (1)

Get To Know Matthew Boncosky, Ketner Group’s New Account Coordinator

Maya Halabi (1)

Meet Our New Assistant Account Executive: Maya Halabi

Mikaela Cannizzo (5)

Achieving Workplace Success With a Collaborative Culture
Omnichannel Options for Austin Shoppers
A Day in the Life of an Account Coordinator at Ketner Group
Storytelling Is for PR Too
The Holiday Season Is Upon Us: Top Retail Trends in 2018

Stacee Collins (2)

A Day in the Life of an Account Executive (aka PR Power Ranger)
Get To Know Our New Account Executive: Stacee Collins

A Day in the Life of a Senior Account Executive: Working Remotely
Going Back to School In Style
A Beginner’s Guide to Brand Safety
An Inside Look at H-E-B's Scan-and-Go
Four Things to Learn from Your First Year on the Job

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