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Business of Fashion BOF

The Hottest Job in Fashion? Knitwear Designer

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Explained: The Miu Miu frenzy and the business of viral
Price Over Appearance: What Shoppers Now Want Most in Produce

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Archives

Authors

Abby Nelson (2)
  • Getting the Media 411 From CMSWire's Dom Nicastro
  • Get To Know Abby Nelson, Ketner Group’s Newest Account Coordinator
Adrienne Newcomb (5)
  • Why to Hire a Retail Tech PR Agency
  • Analyst Relations 201: Briefings and Beyond
  • Ketner Group NYC Is Alive and Well
  • Retail Evolution 2020: Pandemic Edition
  • The Five Steps to a Great Product or Business Launch
Aidan Griffin (5)
  • “Retail Re-Emergence” in a Post-COVID World
  • The Future of B2B Media
  • The Future of Journalism
  • Coronavirus Puts the Focus Back on the Basics
  • Spring Training Routines Aren't Just for Athletes
Amanda Reed (5)
  • I'm All Ears: A Podcast Beginner's Guide
  • 4 Weddings and a Shower: A Look at the Wedding Registry
  • Consider the Cost: Why Free Shipping Is a Shared Expense
  • Back 2 Basics with B2B Social Media
  • Same Us, New Look
Andre Lenartowicz (1)
  • Meet Our New Content Specialist: Andre Lenartowicz
Catherine Seeds (5)
  • LinkedIn Thought Leadership: Why Making Your Mark Is Table Stakes
  • Timely Retail Tech PR in Action: Commenting on Tariff Announcements
  • Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands 
  • Where Did You Go, Department Stores?
  • Trends Are Not Stories: How to Use PR Tactics to Capture Attention With Media
Dan Ochwat (1)
  • Meet Our Senior Content Specialist: Dan Ochwat
Greg Earl (5)
  • Spooky and Uncertain Times: Halloween 2020
  • Halloween Retail Is Expecting Another Graveyard Smash This Year
  • A Day in the Life of a Senior Account Executive at KG
  • The Write Way: Writing Tips to Get in the Content Development Zone
  • All Is Fair in Love and Retail
KG Intern (5)
  • Introducing Our New Intern, Isabella Gonzalez-Lawson 
  • Introducing Emilia Pashayeva: Our Newest Intern
  • Introducing Lucy Benish: Our Newest Intern
  • Introducing Shay Edblom: Our Newest Intern
  • Introducing Bernice Chen: Our Newest Intern
Isabel Vargas Jaros (1)
  • Get to Know Our New Account Supervisor: Isabel Vargas Jaros
Jeff Ketner (5)
  • You Just Received Great Media Coverage. Here's How to Make the Most of It.
  • Building Thought Leadership in AI for Digital Wave Technology
  • How to Get the Most Out of Trade Show PR
  • AI and Retail Tech PR: Three Things to Remember
  • Why PR Meetings Should Be Part of Your Trade Show Strategy
Jenna Jordan (5)
  • Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee
  • Sensory Marketing: A Retailer's Friend or Foe?
  • One-Day Shipping and More: Retail News From Q2
  • Retail Technology News Roundup: Q1 2019
  • A Day in the Life of an Assistant Account Executive
Jenna Gibson (1)
  • Meet Jenna Gibson, Our New Assistant Account Executive
Jenny Bradford (5)
  • Want To Upgrade Your Content? Tips For Partnering With an Agency
  • Three Tips for Drafting a Press Release That Drives Demand
  • My Three Favorite Quotes From The SKU Retail Brew Summit 2022
  • A Day in the Life of an AAE: From Bagels to Broadway
  • “It Feels Like Stealing!”: A First-Hand Experience at Amazon Go
Katherine Bingham (1)
  • Meet Our New Senior Account Executive: Katherine Bingham
Ketner Group (5)
  • Meet the Team: Andrea Schulle, Sr. Media Relations Specialist
  • Get to Know Our New Account Supervisor: Anne Webster
  • Ketner Group Names Catherine Seeds CEO As Jeff Ketner Assumes the Role of Senior Advisor
  • Ketner Group Solidifies Its Communications Leadership in Retail Technology PR
  • Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors
Kirsty Goodlett (5)
  • Celebrating Women’s History Month and Women Who Tell Our Stories
  • How To Measure the Success of Your Communications Strategy
  • From Good to Great: 4 Quick Tips for Writing Superb Byline Articles
  • Birdzi + Ketner Group: How a Press Release Generated Leads
  • Analyst Relations 101: How B2B Tech Companies Benefit From Analyst Briefings
Mariana Fischbach (5)
  • Landing the Pitch: Five Tips for Media Pitching In 2022
  • Three Media Relations Lessons From This Past Year: Personalize, Differentiate and Foster
  • Answering the Age-Old Question: How Does PR Drive Leads
  • Austin Startup Week: Planning for Startups, Take Two
  • Ketner Group Communications Named to 2020 PRNEWS Agency Elite Top 100 List
Matthew Boncosky (1)
  • Get To Know Matthew Boncosky, Ketner Group’s New Account Coordinator
Maya Halabi (1)
  • Meet Our New Assistant Account Executive: Maya Halabi
Mikaela Cannizzo (5)
  • Achieving Workplace Success With a Collaborative Culture
  • Omnichannel Options for Austin Shoppers
  • A Day in the Life of an Account Coordinator at Ketner Group
  • Storytelling Is for PR Too
  • The Holiday Season Is Upon Us: Top Retail Trends in 2018
Stacee Collins (2)
  • A Day in the Life of an Account Executive (aka PR Power Ranger)
  • Get To Know Our New Account Executive: Stacee Collins
Stacy Tung (5)
  • A Day in the Life of a Senior Account Executive: Working Remotely
  • Going Back to School In Style
  • A Beginner’s Guide to Brand Safety
  • An Inside Look at H-E-B's Scan-and-Go
  • Four Things to Learn from Your First Year on the Job
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