The annual Shop.org summit is already underway, and it has been a fast and furious few days for the team here at Ketner Group and our wonderful and innovative clients who are exhibiting at the show this week. The months and weeks leading up to Shop.org was full of planning sessions, scheduling meetings with media and analysts and preparing show announcements for our clients. This is a very exciting time of year for the KG team as it represents the unofficial kick-off of the holiday shopping season. We are working with all of our clients on some really exciting holiday-themed campaigns over the next few months, but more on that in another blog post!
Shop.org is a must-attend event for anyone in digital retail. In their own words, it is “a 2½ day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world.” The more than 5,200 attendees, 280 exhibitors and 100+ speakers represent the entire digital and multichannel retail community: senior management, marketers, merchandisers and solution providers.
In the first two days alone, attendees have had a chance to participate in various keynote sessions, roundtables and panels. Highlights include:
- Jamie Nordstrom of Nordstrom speaking on the importance of evolving with your customer or “you die”
- The Amazon.com story featuring leading Forrester Research analyst Sucharita Mulpuru and veteran Silicon Valley journalist and author, Brad Stone
- A special NRF members-only session focusing on “Decoding the New Consumer Mind”
To see the latest and greatest news, tweets and photos from Shop.org – click here!
For those of you still in Seattle and need some advice on a successful Shop.org (or if you have some free time available before your flight home) check out Shop.org’s blog, “12 Tips for Making the Most of the Summit.”
Video Courtesy of Shop.org
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