I’m a big believer in inner beauty — a huge fan of Dove’s famous Campaign for Real Beauty, a follower of feminist ideals, you name it. But I can’t deny the huge rule that image plays in peoples’ perceptions and beliefs regarding just about everything, from the latest runway fashions to celebrities to homes to the logo design on a box of trash bags. People often judge a book by its cover (I’m certainly not immune) — and I’ll bet the image at the top of this blog caught your attention enough to start reading this post (don’t stop now!) As any marketer knows, image can make or break success, regardless of what’s underneath. With people, we can all strive to judge others by the beauty of our characters — and when it comes to a product or service, by the quality of what you’re paying for. But with the tough competition in today’s market, quality does not always equate to success, and we marketers owe our jobs to that fact.
So why all the talk about image? Well, as a 19-year old company that’s gone through more exciting changes in the last year than ever before, we were in desperate need of a facelift. There was a disconnect in what our website was saying about us and who we felt we were. And after a few hiccups along the way, we’re finally here! We are proud to unveil the brand new www.ketnergroup.com, and we hope you’ll come back often to check out our blog posts and latest client news. Any comments or suggestions on our new look? Feel free to leave them here!
Stay beautiful, folks.