The year of Twitter: Is there such a thing as too much talk about social media?
December 1, 2009  |  By Ketner Group

The Global Language Monitor, which examines language usage across the world, recently ranked “Twitter” as the top word in the English language for 2009 — meaning it out-ranked “Obama,” “H1N1,” “stimulus,” and “vampire” to take #1. While this seems a bit surprising with everything that’s gone on this year, it’s not shocking. Social media came to the forefront of interest and attention, and every traditional media outlet jumped in the ring to break that minute’s social media trend story and to get a piece of the pie themselves by connecting with their readers via social networks. Not that we’re complaining…Read More

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Paper cuts sting, but will they heal over time?
November 2, 2009  |  By Ketner Group

A few of us Ketner Groupies recently attended a PRSA (Public Relations Society of America) luncheon and got to meet three of Austin’s most notable media professionals. Patti Smith, general manager and president of KVUE TV, Debbie Hiott, the managing editor of the Austin American Statesman, and Susanna Hamner, a freelance journalist that frequently writes for the New York Times, discussed the evolution of media in a changing world (specifically in a world where social media has become a viral phenomenon for spreading breaking news, celebrity gossip and saucy rumors). As we debated the different ways social media displaces traditional…Read More

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Beauty is only skin deep. Right?
October 7, 2009  |  By Ketner Group

I’m a big believer in inner beauty — a huge fan of Dove’s famous Campaign for Real Beauty, a follower of feminist ideals, you name it. But I can’t deny the huge rule that image plays in peoples’ perceptions and beliefs regarding just about everything, from the latest runway fashions to celebrities to homes to the logo design on a box of trash bags.

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Welcome to “kblog”
June 1, 2009  |  By Jeff Ketner

Welcome to “kblog” and the new Ketner Group website!  We’re excited to be launching our new site, and the timing couldn’t be better.  With all the unprecedented changes that are reshaping the media and the ways that we practice PR and marketing, it’s the perfect time for us to put a “fresh face” on Ketner Group and open up this new channel of communication with you. I’ve been in this business for over 30 years now, spending five years as a working journalist before crossing over to the “other side” as a PR and marketing professional.  And I can honestly…Read More

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