Hello, everyone! I’m Shay Edblom and I am currently in my last semester of college at The University of Texas at Austin. Hook ’em Horns! When deciding what to study in college, I followed my talent for writing into a public relations degree.
Throughout my time at UT, I picked up a business minor and joined the Texas Media and Analytics (TM&A) program. I have absolutely loved TM&A as it allowed me to delve deeply into different aspects in PR, including media buying, and I gained certifications in Amazon Ads, Google Ads and Google Analytics. I even had the opportunity to present an in-person pitch to Deloitte in 2023!
Early career experience
I started my career in public relations after meeting the marketing director of the local Austin start-up CLEAN Cause at a networking event. He encouraged me to create my own position at the company managing their TikTok. I enjoyed continuing to create content for my boss when he transferred to Electrolit, but making short-form video content wasn’t my dream. Over the summer I switched to agency life and participated in the Fellowship at Ketchum in Dallas with a focus in the healthcare industry.
As my college career comes to a close, I knew I wanted to have a spring internship to prepare for life post graduation. After working at Omnicom’s Ketchum, I wanted to experience a different side of the industry. Having never worked for a smaller agency before, I decided to apply for my current position at Ketner Group. I’m excited to gain knowledge about the B2B tech industry and get a lot of hands on experience this spring.
Outside of the office
Enough about school and work, here is a jumble of fun facts about me:
- I recently decided to become a runner (not my strong suit) and I love a good workout class whether it be F45, hot yoga, etc.
- Thrifting is a passion of mine, and my closet is mostly curated from the best pieces I’ve found.
- I recently found myself picking up canning as a hobby. Quite random, but I canned my own pumpkin for pumpkin pie and recently pickled my own red onions.
- I’d consider myself a very amateur artist and like to sketch, paint, and am learning how to draw on my iPad. Below are the results of a painting class I took with my mom.
There is so much more, and I look forward to diving in and becoming part of this awesome team!
Austin
