Author: Maya Halabi

Hi there! I’m Maya Halabi and I’m super excited to join Ketner Group as the newest assistant account executive.

Storytelling and writing had always been at the core of my college experiences and one of my greatest passions. Through a myriad of writing internships and positions, I learned about my love for connecting with others through words. And I enjoyed the creative process of researching and developing pitches.

It wasn’t until my great friend and mentor gave me more of a glimpse into branding and what I like to call, the “business” side of storytelling, that I learned about PR and how much I enjoy it.

Learning the ropes at Spark Magazine

During my time at UT Austin, I initially joined Spark Magazine, an independent fashion publication, as an online writer.

Developing additional interest in the visual side of the editorial world, I made my way up to the role of digital director, where I oversaw all of Spark’s digital visual content. While I was digital director, our then editor-in-chief, Joanne Xu, a PR-maven, decided it was time for the magazine’s first major rebrand.

My curiosity into this process peaked, so I hopped into the “rebrand task force”, where I learned a ton about the strategic creative process behind branding and how it plays into the way people perceive organizations and platforms like Spark.

Shortly after we completed our rebrand, I stepped up to become Spark’s next editor-in-chief at the very tip of the first Covid-19 lockdown in 2020. I strived to hone into the reputation and crisis communications side of PR amid this experience and in turn, embarked on a path towards corporate communications.

Striking work-life balance at Ketner Group

After I learned about Jeff and Catherine’s focus on work-life balance and their dedication to their employees’ career growth, I knew I wanted to be a part of Ketner if given the chance. I’m also stoked to be doing PR in an innovative and quickly growing sector such as retail tech.

Outside of work, I’m usually jamming with my band, reading about bands, or listening to and discovering new ones.

In the other bulk of my time, you can find me working on my Substack newsletter about vintage and rare antiques, or hanging with my mini-schnauzer, Dotti.