As many of you in the retail realm know, the 2014 Internet Retailer Conference & Exhibition was held last week in Chicago. Ketner Group made the trip out to see what’s up in ecommerce, 3D imaging, mobile, web analytics, social shopping and personalization – and that’s only the beginning! With nearly 10,000 attendees showing up for the 10th anniversary of IRCE, you can only imagine the creativity and innovation walking the halls of the McCormick Center.
Among the top stories at IRCE were Amazon’s continued fulfillment center growth. A whole day of sessions was dedicated to exploring the e-commerce giant’s prowess and just how they’re making such big waves in e-retailing today. B2B ecommerce also took center stage at the conference, with sessions on key performance metrics all retailers should monitor, how B2B site design can boost sales, and how B2B markets can even sell directly to consumers. It was a great year to access retail’s best discussions on thought leadership and industry innovation!
Two of our clients, Compare Metrics and Shopatron, exhibited in the Expo Hall and created quite the buzz! Compare Metrics hosted a dress display that demonstrated the obvious disconnect between how shoppers interact with online retailers, and the limited merchandising attributes offered up by those retailers. Shoppers are using their own natural language to search for items online, and Compare Metrics is here to help retailers hone in on the “humanized” approach to a personalized and engaged online shopping experience. We also loved their little robots giveaways at the booth!
Shopatron, our cloud-based distributed order management client based in California, made a splash with the announcement of their freemium Inventory Lookup feature. Booth stoppers-by were able to meet with our California friends and learn about the actionable analytics retailers can benefit from, enabling improvements in in-store operations, stocking and merchandising by instantly connecting customers to local, available inventory – pretty cool stuff!
It was a great week in Chicago, and the people of the Windy City were so welcoming and kind! We met quite a few characters, and our Cowboy Cabbie stands out the most – what Texas folk wouldn’t have a soft spot for a Cowboy in a Cab! Check him out, he’s famous!
Thanks for a wonderful visit, Chicago! We’ll be seeing you again in 2015.