Nine months ago, I acquired a new title: Account Coordinator. No longer a student or an intern, I wasn’t sure what the shift in designation meant for my day-to-day life. Turns out, it carried a lot of weight!
Every company is different, but for us here at Ketner Group, each team member wears multiple hats. With everyone pitching in, our roles and responsibilities can sometimes blend together. That being said, I’ve found my groove as an account coordinator. Follow along to get a glimpse into my everyday life!
The Daily Grind
A Typical Day
First of all, I don’t think a “typical day” exists when you work in public relations. Last-minute requests from clients can easily lead to an unforeseen project or task. More often than not, my days are a balancing act. With client work and my KG-specific responsibilities (like managing our blog content, for example), I’m seldom without a full plate.
Roles and Responsibilities
As an account coordinator, I am responsible for a myriad of tasks. However, my roles and responsibilities differ on each account as different clients need different kinds of support. For example, I take the lead on drafting social posts each week and assigning or writing weekly blog posts for one of my clients. For a different client, I create agendas outlining our most pressing priorities in preparation for weekly calls. I also take over KG’s social media accounts once a week, posting relevant company, client and industry news.
Though these weekly tasks tend to stay consistent, I keep a close eye on email to assist with client asks as they arise. One practice we have here at KG is to create rapid responses for our clients based on relevant trends and breaking news. To help with this, I subscribe to newsletters for various publications. Browsing through these articles, and flagging relevant news to be considered for a rapid response, is usually how I start my work day.
As the day progresses, I check things off my weekly to-do list as I work my way through each item. Meanwhile, I add new projects and tasks to my list as they come up. Before I sign off for the day, I clear out my inbox by moving each email into categorized folders.
What I’ve Learned
Task Management is Essential
With a whirlwind schedule where it’s hard to pinpoint what each day will look like, learning to manage tasks is pivotal. In my role as account coordinator, I’m often assigned tasks such as sending emails, drafting pitches and creating coverage reports. I’ve learned to take tasks as they come and ask my account leads and supervisors questions when I have them. Most importantly, I’ve learned the value of diligence. Keeping up with priorities and alerting account teams of changes to a timeline for a certain project diminishes stress and keeps everyone on track.
It’s Important to Have Fun Too
Serving our clients is why our agency exists, but having a good time while we do so benefits everyone in the long run! I’m lucky enough to work for a company that thinks having fun is important too. Whether we’re going out for lunch or a happy hour or chatting and cracking jokes after one of our Friday brainstorms, we don’t forget to incorporate fun into our workdays.
So there’s a bit about my life as an account coordinator at KG! Hopefully that provided some insight into what I do and what my days are like. If you would like to know more about account coordinator roles at Ketner Group, feel free to send us your resume at [email protected].
Hi everyone! My name is Mikaela Cannizzo and I’m a recent graduate of the University of Texas at Austin. I am excited to be starting my first full-time job as an account coordinator at Ketner Group!
Austin
