Ketner Group Journey- The Beginning

My name is Catherine Mitchell and I’m a senior public relations student at UT Austin. Knowing that graduation is slowly sneaking up on me in December, I decided that I needed more experience in the public relations Industry before I could truly know which path to choose when I graduate. This leads me to the beginning of my journey with Ketner Group!

I have held previous PR internships with outstanding companies, but still I longed for experience in an actual agency whose sole purpose was PR and marketing. I had been to quite a few interviews at other agencies, but when I walked through the door here at Ketner Group I instantly felt at ease. Everyone at the office was friendly and energetic. My interview didn’t feel like a formal “what are your strengths and weakness” type interview, but more of a two-way conversation where I felt comfortable to be myself and got to learn more about the people in the agency. Choosing the place I wanted to intern was a no-brainer!

Ketner Group deals mainly with B2B technology clients, which is definitely a different field of PR that I imagined myself working in. However, I have found that I really enjoy learning about different IT developments implemented by Ketner Group’s clients.

Merely seeing how a public relations professional spends his/her day at work has provided me
great insight into the field. The opportunity to sit in on conference calls and meetings with
clients has shown me how to build and maintain strong relationships with clients. I have learned through observation the importance of presenting knowledgeable council to the client while still maintaining a casual enough tone to keep the meeting friendly.  When I’m at the office I literally feel like a little sponge trying to absorb all the information I can!

Being surrounded by professionals who really love what they do has made interning at Ketner Group a really positive experience thus far. People really aren’t lying when they say the best way to learn is through experience. I now know that I enjoy working in a boutique agency where everyone is more than coworkers- they’re friends.

New KG Intern Sara on Her PR Degree and Internships

“What’s your major?”
“Public relations.”
Classic response: “Great! …What’s public relations?”

Needless to say, a typical explanatory conversation with fellow students, family members and friendly coffee house employees gets old. But to be honest, I wasn’t even sure what public relations was until I came into my freshman year as a PR major at the University of Texas at Austin. I knew Samantha on “Sex and the City” was in public relations. She seemed to have a cool job. Why not go for it?

As a junior public relations major at UT, I have learned that this business is demanding, fast-paced and a daily challenge. This was definitely the industry for me! The fall semester has just begun, but my Public Relations Techniques course is turning out to be one of my favorite classes. In this group project-based class, we work on analyzing and suggesting ways to enhance a specific non-profit organization in the Austin area. I am so excited to work with Ventana del Soul, a local non-profit that works with socio-economically disadvantaged families and at-risk youth in Austin to provide training services and job coaching in the culinary arts industry. As a firm believer that food (more specifically, chocolate) can fix almost anything, I can’t think of a better organization to provide public relations advice and counsel.

Outside of classes, I’ve gained experience by working with the College of Communication Career Services (CCS), the AT&T Executive Education and Conference Center and the Austin Convention & Visitors Bureau (ACVB) and I was ready to see what life was like at a public relations firm. During my time at the CCS, I worked on promoting the event to students and faculty of the university and wrote press releases to send out to The Daily Texan and other neighboring university newspapers. At the ACVB, I worked on various sales proposals in order to bring more meetings, conferences and conventions to the city of Austin. From the moment I moved to Austin three years ago I have been hungry to learn more about this city and what makes it tick. Working at the ACVB only encouraged my obsession with the “Live Music Capital of the World” and I gained valuable knowledge of the city and the hardworking people who help to make it the greatest town in Texas.

I am very passionate about environmental conservation and I hope to one day be able to use my PR degree to promote sustainable and ecologically friendly products and organizations. My internship at Ketner Group will allow me to hone my PR skills in a professional setting and I am so excited to be a part of the team!