Ever since I started my career in public relations, friends and family members will often ask me, “Wouldn’t it be neat to do PR for XYZ company or person?” Heck, I even choose the path of PR when I was a sophomore in college because of a dream job – PR for Sea World.
As PR representatives, we are tasked with working with all sorts of clients. It is our job to make the best out of every situation, to deal with the good as well as the bad, and to never back away from a challenge. But there is also that fine line of whether or not to keep your own morals and beliefs on the “DL” at the risk of offending or losing your job or client. During my eight-year tenure at Ketner Group, we’ve only had to officially “let go” of two clients. The first was due to a lack of budget coming our way and because their competitor had actually offered to hire us and pay us more. Not exactly a bad situation. The second, well, let’s just say that we flat out kicked these guys to the curb due to very unprofessional, uncalled for behavior and treatment toward the agency team — AKA a nightmare client.
So, who would you or wouldn’t you add to your client roster? Of course, this is all in fun and jest, but nonetheless, very interesting to think about. So goes my list of the top three “nightmare” companies or persons that I would never do PR for, and my list of top three “dream” companies and persons that I would jump at the chance to represent. Drum roll, please!