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KG Clients Make Big News at NRF: Retail’s Biggest Week in Review

Posted on January 25, 2013 | by Ketner Group

The biggest week in retail has come and gone, but let’s not leave NRF behind so quickly! KG had a great time at the trade show and we were thrilled to see our clients making some big news. Take a look at a few of the top clips from NRF this year!

CrossView
Forbes – No Jamba Juice Line For You: iPhone That Order In With PayPal

Digby
CNBC.com – How Mobile Technology Is Revolutionizing In-Store Shopping

Predictix
Supply Chain Shaman – The BIG Show: Clouds of Sensors and Sensing
RIS News – Best of NRF 2013: Top 10 Takeaways
Chain Store Age – Retailer Tech Deployments in the Spotlight at NRF

Profitect
Apparel – Going to NRF’s Big Show
RIS News – Best of NRF 2013: Top 10 Takeaways

Ketner Group had quite a year at NRF 2013 and now we can only hope to make the next round even more successful. Until NRF 2014!

Caitlin New is Austin’s PRSA Member of the Month

Posted on January 14, 2013 | by Ketner Group

We just wanted to give a shout-out to our Director of Company Branding, Caitlin New, as she’s featured as the Public Relations Society of America’s Austin Chapter member of the month for January.

Caitlin is currently serving on the PRSA Austin board as Programs Chair, and is also on the planning committee for the PRSA Southwest District Conference (June 5-7) as the Special Events Chair. Check out her member spotlight article here!

Enough shameless bragging, now.

The Mobile (Presidential) Election of 2012

Posted on October 26, 2012 | by Catherine Seeds

As originally posted on The Mobile Retail Blog http://www.themobileretailblog.com/social-media/the-mobile-presidential-election-of-2012/

It’s hard to imagine that in a little over two weeks, our country will have elected (or re-elected) a new president. What a difference four years makes. For example, just here at the Ketner Group, the team has definitely gone through its share of changes and life-changing moments – we’ve had one new baby, two marriages, two cross-country moves to California and Texas, and have bought seven new cars!

Other things have changed, too, especially on the technology front. Thinking back to the 2008 election, or what is known as “The Social Media” election, Facebook and Twitter were a key factor into President Obama’s election win. In fact, it was his campaign team who pioneered the use of social media for organizing, fundraising, and communicating his 2008 White House bid. And boy did it work! Continue reading →

The Scariest Thing You’ll See This Halloween… AP Style Mistakes!

Posted on October 25, 2012 | by Ketner Group

Sure. Zombies and ghosts can give you chills, but nothing makes you squirm like a misplaced comma or the double space between sentences. We know deadlines and full schedules dictate most of our days, but making time to review the latest AP Stylebook might be just what you need to polish up your nearly-flawless writing skills!

The team at Ketner Group decided to highlight which mistakes we make the most and which common errors make our hair stand on end.

KG’s Most Common Mistakes

Using “their” Instead of “its.” – Jeff’s our biggest offender on this one!
The Double Space Two-Step – As Catherine would say! It’s a tough change, but we’re all in this together.
Too Many Commas – Caitlin has become a little comma happy recently – this article in PR Daily is a great read for tips on comma usage!
Misspelled Words – Brittany’s a Grammar Hammer, but “occasion” and “fulfillment” give her some spelling trouble every now and then.

That AP Rule We Just Can’t Ever Remember…

Texas vs. TX – This one still gives Catherine and Jeff a rough time! “Always Texas, not TX!” Catherine suggests double checking your AP style book to confirm the states for new clients.
Now Where to Put This Footnote… – Inside or outside the period? Inside or outside the quotation? Brittany struggles with these questions daily. The rule: if footnoting an entire sentence, place the footnote after the period. If footnoting a single word or phrase, place the footnote directly after it and before a period.
When Do I Hyphenate? – Compound modifiers can be confusing and once you’ve fallen into the sticky trap it can be impossible to get out. Caitlin often uses two or more words to express a single concept, but not without deliberation!

The AP Rule That Haunts Us

Its vs. It’s – This is one of Jeff’s ultimate pet peeves. His helpful tip is to say “it is” out loud every time you write “it’s.”
Capitalizing Everything! – Catherine cringes when she sees titles capitalized in press release quotes. “Not Everything Is That Important, People!”
The Double Space Two-Step, Again – We all grew up doing it, but times have changed and it is no longer correct according to AP style. Caitlin’s been cracking down on this one!
Homonym Mix Ups – Typing all day for a living can warrant the occasional mistake, but the misuse of “to” and “too” drives Brittany batty! She’s watching you, People of Facebook. “Conversely, catching a ‘who versus whom’ or ‘less versus fewer’ mistake makes me feel like an editing rockstar,” she says. You most certainly hold Rockstar Editor status at KG, Brittany!

Moral of the horror story: refresh your AP style memory! Set aside a time for the whole office to go over common mistakes and have team members mention other errors to be aware of that you might miss in your review. Taking an hour today can save you more than a few hours of edits in the future!

Halloween: In Need of Good PR?

Posted on October 18, 2012 | by Catherine Seeds | 3 Comments

madeleine-halloween Is it just me, or is the Halloween industry in need of a branding facelift? When I was a kid, it never occurred to me that this “holiday of sorts” was the cause for so much controversy between differing religious groups, let alone the fact that Halloween’s roots come from ancient pagans who believed that October 31 was the day that the boundaries between the worlds of the living and the dead overlapped and the deceased would come back to life and cause havoc such as sickness or damaged crops. (Thus ancient Celtics would wear masks to scare away any spirits.) I come from a Christian family, but my parents were not the ultra-conservative type, and so my brother and I always dressed up for Halloween, participated in Halloween parties at school and always went trick or treating in our safe suburban neighborhood in Lubbock, Texas.

Nowadays, however, Halloween as a “holiday” has a much different look and the industry has literally exploded right before our eyes. In doing research for this blog, I found a stat from BIGResearch that in 2005 (the year my daughter was born) consumers spent almost $3.30 billion. For 2012, figures are estimated to top $8 billion– spending of course on costumes, decorations, and candy. So, if you look at the Halloween from a figures standpoint, the industry has done, well, pretty dang amazing! Continue reading →

W-R-I-T-E: An Acrostic Method to Writing About Something You Don’t Understand

Posted on October 11, 2012 | by Ketner Group

Every PR or media professional has been there. We’ve all been assigned that writing piece that’s guaranteed to scramble your brain. Like a kid who hates dodge ball hiding from the ‘choose your team’ line-up, you shrank in your seat or went silent on your phone line hoping that the arduous task wouldn’t fall to you. But just as the dodge ball-hating kid needs to play for a grade, you need to write for a living.

Now that the challenging writing assignment is yours, let’s talk about some ways that could make it easier for you to formulate an intelligent collection of thoughts about a subject about which you honestly know nothing. It’s been a while since I’ve used the Acrostic method to make a point, so let’s use WRITE to spell out a workable method to successfully writing this madness.

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W
Who is your audience? I know this sounds basic, but it’s an important step we writers sometimes skip when launching into an article. You should really stop to identify for whom you’re writing so that (1) you know how to position the information and (2, and most helpfully) you can understand which sources could help you better comprehend the topic. Many people in your audience most likely have written content on the topic, as well. This brings us to our next letter.

R
Research, research, research. Clients love to give us the go-ahead on writing bylines and other pieces, but rarely have time to instruct us on the subject matter. When a client’s industry is highly technical or difficult to understand, this could be a nightmare. Therefore, work in time to do a deep-dive research session. Many times, this requires moving beyond reading through the material your client sent and finding handfuls of other articles written by professionals in the industry. Recently, I had to write a blog post about a highly-detailed, business profitability best practice. I spent about an hour just researching the topic before I even wrote one word.

I
Intelligent sources. When you obviously can’t speak as the expert, find experts who can. This goes hand-in-hand with research. Researching sparks great ideas, but if these ideas aren’t your own, quote them. This is a great way to get a point across fairly, and add credibility to your article. Continue reading →

8 Ways Journalists Take the “Annoying” Torch Back from PR Pros

Posted on September 6, 2012 | by Ketner Group

Over the last several years, PR professionals have been graced with the superfluous presence of ‘Top X Ways PR Pros Irritate Journalists’ articles; it’s a well-favored topic in our industry. Honestly, if we had a dollar for every ‘Best Way to Ruin a Media Relationship’ blog post that mentions how PR pros are messing it up, we’d at least have enough to buy a pair of Manolo Blahniks.

Yes, we know that there are many people who think they can do PR well, but are missing the appropriate education and experience. There are those that think sending a press release to a 2-year old list with 500 contacts is okay, and there are some who think calling a journalist every day to follow up on an email s/he is obviously not interested in is acceptable. But not every PR professional shares these opinions, and not every PR professional is annoying to journalists. At Ketner Group, we’ve developed strong, mutually respectful relationships with our media contacts, especially in the retail and hospitality industry, and they value our influence and contributions.

We love journalists! We’ll do everything we can to help make their job easier, and if we occasionally teeter on the annoying side (let’s be honest, every PR person has at some point), it isn’t intentional. But…since we’re being honest, let’s admit that we PR pros aren’t the only people who’ve crossed the “Welcome to Annoying, population a zillion” border sign. So in good fun and humor, we’d like to point out some of the minor annoyances we feel when working with journalists.

1. When journalists suggest whacky ideas for PR practices. I’m sure journalists everywhere have their own personal preferences for email or phone pitching etiquette and we really do like to know and honor those preferences! But for the love of all things delicious and chocolaty, please don’t assume your preference is universally shared. I’ve read advice from journalists that suggest PR people should quit sending press releases and keep press pages current, because they’ll check your company’s site proactively if they’re interested. Yeah? You’ll think on your own to check out our clients’ sites for important news? We all know you’re too busy for that, and if we don’t send you press releases, memories of our clients and their customers will quickly melt from your mind like high scooped ice cream on a hot, sunny day. Continue reading →

A Gold Medal Summer

Posted on July 6, 2012 | by Catherine Seeds | 1 Comment

A Gold Medal Summer

Everyone at KG knows that I’m a huge sports fan, and of course, every two years I cannot wait for the arrival of the Olympics. I love everything about the Olympics, even Bob Costas. Nothing beats watching an underdog team beat the incumbent gold medal winner or an individual athlete overcoming incredible odds to win the race. In my opinion, the Olympics have provided some of the most historic and inspirational athletic feats in recent history.

In a little over a month, the best athletes from all over the world will descend upon London for the 2012 Summer Olympics. (As an interesting aside, our very own Brittany Johnson and her husband have been lucky enough to score tickets to a few of the events!) As the world prepares to watch more record-breaking races and nail-biting gymnastic routines – I thought it would be fun to take a trip down memory lane on some of the top Olympic moments. After all, so many of these were great PR stories for their time!

Jesse Owens – Conquering the World Though Racial and Physical Obstacles
During the 1936 Olympics against the back drop of Hitler’s Nazi Germany, Olympic track star Jesse Owens, won four gold medals in the 100m, 200m, 4x100m relay and the long jump. He broke or equaled nine Olympic records and set three world records. Adolf Hitler hoped that the Berlin Games would prove his theory of Aryan racial superiority; however, Jesse Owen’s achievements led the people of Berlin to hail him as a hero. One of the most memorable moments of the games was when a 19-year old Germany athlete congratulated Owens after a qualifying round, in full view of Hitler.

The Holy Trinity of Gymnastics – Comaneci, Retton, Strug
You can’t call yourself a woman’s gymnastics fan unless you know about these three ladies, who all made historic achievements during three different summer Olympics:

Nadia Comaneci – During the 1976 Olympics, Nadia scored what is now known as “The” Perfect Ten. She was the first gymnast to ever score a perfect “10” – and went on in her career to repeat this feat six times at Olympic competitions.

Mary Lou Retton – In the 1984 Olympics, she was the first female gymnast from outside Eastern Europe to win the Olympic all-around title. Retton scored perfect 10s on floor exercise and vault to win the all-around title by 0.05 points.

Kerri Strug – During the 1996 Olympics, Kerri (a part of the Magnificent Seven U.S. Women’s Gymnastics team) fought through injury and enormous expectations to land a vault on one leg, guaranteeing her team gold. The Magnificent Seven remain the only U.S. women’s gymnastics team to claim Olympic gold.

Miracle On Ice – A Defining Moment in Olympic History
The “Miracle on Ice” is the name in American popular culture for a medal-round men’s ice hockey game during the 1980 Winter Olympics at Lake Placid, New York, on Friday, February 22. The United States team, made up of amateur and collegiate players and led by coach Herb Brooks, defeated the Soviet team, who had won nearly every world championship and Olympic tournament since 1954. Team USA went on to win the gold medal by winning its last match over Finland. In 1999, Sports Illustrated named the “Miracle on Ice” the Top Sports Moment of the 20th Century.

Tell us your favorite Olympic moments!

Millennials and the Workforce

Posted on June 25, 2012 | by Ketner Group

By Sara Lasseter

Photo: PhotoAlto/Sigrid Olsson/Getty Images

For the last decade, Americans everywhere have been concerned about the high unemployment rates sweeping the nation. But who is it that’s out of a job? Unemployment has hit every age group, social class and industry, but Generation Y (those born roughly between 1980 and 2000) has seen the most trouble. While this group of 80 million recent grads and young professionals have one of the highest levels of education, entering the workforce as a Millennial is proving more difficult for this generation than any other before it. Gen Y has a staggering 12.1% unemployment rate, and the lucky few with jobs are experiencing lower average salaries that are decreasing at a higher rate than other age groups and skyrocketing college debt that is higher than it has ever been.

As part of Gen Y myself, I’m experiencing first-hand the challenge facing most Millennials in this economy. While I’m fortunate enough to hold a great internship position with KG, I’m entering my senior year at UT with determined resolve to find a job upon graduation. It’s the Holy Grail for college grads these days, so we can use all the help we can get.

A great feature on Forbes lists some helpful ways that Millennials can stay sane and keep their skills polished while waiting on one of 100 companies you’ve applied at to offer you a position. Here are a few of the best tips!

Keep working and volunteer – Contributing to side projects and small startups can keep your skill set in practice while also filling in that jobless gap on your resume. Volunteering in the community is fulfilling and adds another dimension to your on-paper personality that employers will notice. Continue reading →