Geofencing: Can Texting Save Stores?
February 15, 2012  |  By Ketner Group

Retailers are trying to make smartphones work for them instead of against them. Take Maurices. The women’s clothing chain last month started sending promotions to the phones of people who come within a few hundred yards of its stores. Consumers who opt in to the service are sent messages about in-store sales. There is little evidence that sort of marketing actually works, but Maurices wants to give it a shot, in hopes of drawing people to the chain’s bricks and mortar locations.

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5 SXSWi Sessions PR Pros Shouldn’t Miss
February 6, 2012  |  By Ketner Group

Image provided by SXSW.com, photo by: Brittany Ryan. It’s T-minus one month and six days until Austin’s most anticipated conference of the year. South by Southwest Interactive (SXSWi) begins Friday, March 9 and the whole city is preparing. Hotels have tripled their rates and are mostly booked, the city is organizing the transportation routes and local Austinites are planning their schedules and thanking their lucky stars they live close by. I’m excited Ketner Group is sending a couple of us to SXSWi—I can’t wait to absorb all of the marketing, new media and technology ideas and advice everyone has to…Read More

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Stressed Spelled Backwards Spells Desserts
January 12, 2012  |  By Ketner Group

Every business has its busiest time of the year, and the beginning of January is Ketner Group’s. The National Retail Federation (NRF) holds its big show, literally called “The Big Show,” the second or third week of every January, and the KG team is up to our ears in NRF projects as we prepare nine clients for this year’s Big Show—now just 3 days away! We are firm believers in the “work hard, play hard” philosophy, and right now we’re working hard—but not so hard that we can’t take a moment to laugh a little and keep the mood light….Read More

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