This Year’s FIFA World Cup MVP is…. Technology
June 21, 2018  |  By Mariana Fischbach

As the summer heat continues to roll in, it’s the time of year that the majority of us run for the nearest pool or beach as the temperatures rise and schools let out, and the expected “out of office” messages begin to appear in your inbox on a daily basis. However, this year, the “OOO” messages may also be appearing for an additional reason, the FIFA World Cup. It’s that magical event that occurs every four years and brings a whopping 3.4B people around the world together to tune in and root for their favorite country. And while some of…Read More

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Not My Dad’s Grocery Store — But I Think He’d Approve
June 14, 2018  |  By Jeff Ketner

I have retail in my blood, so it may not be too surprising that I’ve spent much of my career focused on retail, grocery and CPG technology. Mom retired from the Sears credit department back when Sears was a healthy, viable company that was well-respected in the industry. Dad spent his career at the U.S. Postal Service but always had a part-time job in a grocery store or meat market for as long as I can remember. They’d both be fascinated by the rapid changes in retail and grocery, especially Dad, who was intrigued by Jeff Bezos way back when…Read More

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#RetailRoundup
June 7, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. As we see every day, retail is constantly changing. Just when we think we’ve seen it all, a retailer, or solution provider, rolls out something new that disrupts the industry. Keeping up with new technology, trends and innovations is equally as hard as competing with it. So, Ketner Group has made that a little easier by compiling top retail news from the past few weeks. “Meet Jetblack, Walmart’s click-free shopping service for upper-income New Yorkers” via Retail Dive Walmart is stepping up its game…and its target consumer. Walmart is…Read More

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Finding a Home in Today’s Digital World – A Digital Nomad’s Diary
May 3, 2018  |  By Mariana Fischbach

“In my 30s this kind of travel was nearly impossible. You are quite lucky to be able to stay connected no matter where you go. This is why I had to wait until retirement to travel,” an elderly British man said to me as we sat on the top deck of a fast boat on the way from Bali to Gili Trawangan. This past month, with Ketner Group’s blessing, I was able to cross off one of the top items on my life bucket list and travel to Bali, Indonesia, for an entire month. I’ve gotten to explore the beautiful…Read More

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Coworking in Dublin
April 12, 2018  |  By Aidan Griffin

As a remote employee, I’ve found a lot of ways to keep myself on a regular schedule, focused on the task at hand, and well-socialized. I even wrote a blog about working remotely earlier this year that helps showcase the ins and outs of shifting from home office to coffee shop and back again. Working remotely is as good as it seems, but there’s always room for improvement. The Tara Building To help make this good thing better, the Ketner Group executive team has arranged a coworking membership for me at one of Dublin’s more recognizable and funky places of…Read More

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Two Reactions, Same Person: Thoughts on the PR Effectiveness of March for Our Lives
March 29, 2018  |  By Catherine Seeds

For the record, I am the SVP and Partner here at Ketner Group Communications, with nearly 20 years of experience working as a public relations professional. I love the industry I work in, and I love helping my clients elevate their brands by telling impactful stories that make a difference. When done right, timely and ethically, PR is a beautiful thing to watch. It can also lead to a horrible train wreck when done wrong, too late or unethically. It’s hard for me not to notice good PR or bad PR when it’s happening outside of my work with Ketner…Read More

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PRSA Chair Offers Guidance to Facebook
March 23, 2018  |  By Ketner Group

In light of this week’s events surrounding Facebook and Cambridge Analytica, we wanted to repost the following guidance from PRSA 2018 National Chair Anthony D’Angelo, APR, Fellow PRSA. Please find the email that was distributed from PRSA earlier this week, below. The current headlines about Facebook and Cambridge Analytica, including lax data policies and Facebook CEO Mark Zuckerberg’s initial silence on the ethical and legislative controversy, prompted PRSA 2018 National Chair Anthony D’Angelo, APR, Fellow PRSA, to address how values and principles from PRSA’s Code of Ethics could help Facebook to get ahead, and stay ahead, of ongoing crisis developments….Read More

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Shoptalk 2018: New Venue, New Retail Outlook
March 15, 2018  |  By Mariana Fischbach

Shoptalk 2018 is slated to take place in Las Vegas in just a few days, March 18-21, bringing with it the latest and greatest in retail innovation. Now in its third year, the Shoptalk 2018 conference will be the largest one to date, with almost 8,000 attendees coming together in the conference’s new location at the Venetian. Interestingly enough, just as the show moves to a new location this year, it also appears that the retail conversation has also shifted in a new direction — from retail apocalypse to retail renovation. For example, during the past two years the conversation…Read More

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Client Spotlight: Luke Starbuck, VP of Marketing, Linc Global
March 5, 2018  |  By Ketner Group

Luke Starbuck, VP of Marketing, Linc Global A Ketner Q&A Luke built his first ecommerce website in 1997 and has more recently focused on bringing software that improves customer experience and drives revenue to ecommerce retailers for the past 5 years. He has led product, development and customer service teams and brings his experience in print advertising and media to digital and offline marketing and growth. At Linc, his primary goal is to connect retailers with the knowledge and tools that drive stronger customer relationships and transform one time purchasers into lifetime shoppers. KG: What are the best things about being…Read More

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What You Need to Know about Working Remotely Abroad
February 23, 2018  |  By Aidan Griffin

Last August, I penned a blog about my recent move to Ireland and my excitement both personally and professionally, and for Ketner Group as we continue to expand our international client base. I’ve been incredibly lucky to find myself in this situation. It’s been a life-changing move that has lived up to every expectation. For me, the hardest part of starting to work remotely from another country wasn’t deciding where to go – Irish citizenship made that easy (thanks, Dad). It wasn’t convincing my boss to let me do it – the leadership team at Ketner Group were my biggest…Read More

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