Four Things to Learn from Your First Year on the Job
August 7, 2018  |  By Stacy Lan

It’s hard to believe that I graduated from college and entered the working world more than a year ago. Starting your first job is a major turning point in life and can quite honestly be daunting. As a new graduate, there are a lot of things you discover that they just don’t teach in textbooks and the classroom. So, I’ve decided to compile a few pieces of advice I’ve gleaned this past year to help new graduates who are starting their first full-time job. Be Confident As a new professional, it’s easy to feel insecure about your work and ideas….Read More

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Coworking in Dublin
April 12, 2018  |  By Aidan Griffin

As a remote employee, I’ve found a lot of ways to keep myself on a regular schedule, focused on the task at hand, and well-socialized. I even wrote a blog about working remotely earlier this year that helps showcase the ins and outs of shifting from home office to coffee shop and back again. Working remotely is as good as it seems, but there’s always room for improvement. The Tara Building To help make this good thing better, the Ketner Group executive team has arranged a coworking membership for me at one of Dublin’s more recognizable and funky places of…Read More

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Two Reactions, Same Person: Thoughts on the PR Effectiveness of March for Our Lives
March 29, 2018  |  By Catherine Seeds

For the record, I am the SVP and Partner here at Ketner Group Communications, with nearly 20 years of experience working as a public relations professional. I love the industry I work in, and I love helping my clients elevate their brands by telling impactful stories that make a difference. When done right, timely and ethically, PR is a beautiful thing to watch. It can also lead to a horrible train wreck when done wrong, too late or unethically. It’s hard for me not to notice good PR or bad PR when it’s happening outside of my work with Ketner…Read More

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PRSA Chair Offers Guidance to Facebook
March 23, 2018  |  By Ketner Group

In light of this week’s events surrounding Facebook and Cambridge Analytica, we wanted to repost the following guidance from PRSA 2018 National Chair Anthony D’Angelo, APR, Fellow PRSA. Please find the email that was distributed from PRSA earlier this week, below. The current headlines about Facebook and Cambridge Analytica, including lax data policies and Facebook CEO Mark Zuckerberg’s initial silence on the ethical and legislative controversy, prompted PRSA 2018 National Chair Anthony D’Angelo, APR, Fellow PRSA, to address how values and principles from PRSA’s Code of Ethics could help Facebook to get ahead, and stay ahead, of ongoing crisis developments….Read More

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Shoptalk 2018: New Venue, New Retail Outlook
March 15, 2018  |  By Mariana Fischbach

Shoptalk 2018 is slated to take place in Las Vegas in just a few days, March 18-21, bringing with it the latest and greatest in retail innovation. Now in its third year, the Shoptalk 2018 conference will be the largest one to date, with almost 8,000 attendees coming together in the conference’s new location at the Venetian. Interestingly enough, just as the show moves to a new location this year, it also appears that the retail conversation has also shifted in a new direction — from retail apocalypse to retail renovation. For example, during the past two years the conversation…Read More

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Client Spotlight: Luke Starbuck, VP of Marketing, Linc Global
March 5, 2018  |  By Ketner Group

Luke Starbuck, VP of Marketing, Linc Global A Ketner Q&A Luke built his first ecommerce website in 1997 and has more recently focused on bringing software that improves customer experience and drives revenue to ecommerce retailers for the past 5 years. He has led product, development and customer service teams and brings his experience in print advertising and media to digital and offline marketing and growth. At Linc, his primary goal is to connect retailers with the knowledge and tools that drive stronger customer relationships and transform one time purchasers into lifetime shoppers. KG: What are the best things about being…Read More

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What You Need to Know about Working Remotely Abroad
February 23, 2018  |  By Aidan Griffin

Last August, I penned a blog about my recent move to Ireland and my excitement both personally and professionally, and for Ketner Group as we continue to expand our international client base. I’ve been incredibly lucky to find myself in this situation. It’s been a life-changing move that has lived up to every expectation. For me, the hardest part of starting to work remotely from another country wasn’t deciding where to go – Irish citizenship made that easy (thanks, Dad). It wasn’t convincing my boss to let me do it – the leadership team at Ketner Group were my biggest…Read More

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Healthcare’s Amazon Moment
February 16, 2018  |  By Jeff Ketner

2017 marked a turning point for the retail industry with Amazon’s bold acquisition of Whole Foods, which immediately turned the grocery industry upside down. It gave the e-commerce giant a powerful brick and mortar presence that it’s now leveraging with free two-hour delivery of Whole Foods groceries for Prime shoppers. Will 2018 be similarly remembered as the healthcare industry’s “Amazon moment?” The recent announcement of a health alliance between Amazon, Berkshire Hathaway and JPMorgan Chase has the potential to reshape healthcare in tantalizing ways. Because Amazon is partnering with two other corporate giants, it adds credibility to what could become…Read More

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2018 Winter Olympic Games: Over Two Weeks of Public Relations Gold
February 9, 2018  |  By Catherine Seeds

Ever since I was a little girl, I’ve been obsessed with the Olympics. It didn’t matter if it was the summer or winter games, I was there, in front of the TV watching every moment I could. I remember watching Mary Lou Retton win the gold medal in the individual all-around competition in 1984, will never forget watching the drama unfold between Tonya Harding and Nancy Kerrigan, or watching in awe as Michael Johnson broke record after record in Atlanta. My childhood, early adulthood and even in recent years watching the games with my kids, are filled with Olympic memories….Read More

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NRF 2018 Recap: Welcome to the World of Unified Commerce
February 1, 2018  |  By Mariana Fischbach

This past month the Ketner Group team journeyed to New York City to attend NRF 2018: Retail’s BIG Show, where the majority of our clients were either exhibiting or attending. This being my third year to attend the conference the phrase ‘BIG Show’ was definitely not lost on me, as every year it seems to me that the show floor grows in number of exhibitors and attendance traffic, as you are forced to weave in-and-out of the massive crowds to get to your next appointment. However, before arriving to the show this year, I wondered if the ongoing ‘retail apocalypse…Read More

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