Shoptalk 2017: Disrupting & Transforming The Retail Industry
April 7, 2017  |  By Mariana Fischbach

Shoptalk 2017 in Las Vegas last month owned up to the reputation it created last year of providing fresh, groundbreaking and unmatched content as well as networking opportunities for the retail industry. The show, which proclaimed itself as “The New Blueprint For Retail & eCommerce,” featured more than 325 senior-level speakers who covered the ongoing disruption of retail and commerce. The second annual Shoptalk event took place during a time when we are seeing, hearing and reading about significant turmoil in the retail industry. Daily headlines leading up to and following the show discuss Amazon’s market leadership, follows the journey…Read More

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Ketner Group Is Hiring An Account Coordinator
March 6, 2017  |  By Ketner Group

Account Coordinator – Ketner Group PR + Marketing Job Description: We’re looking for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Managers. An AC on our team should be a team player, but also be highly dependable to adhere to project and client timelines on an individual basis. Ketner Group looks to its ACs to support Account Executives and Account Managers execute on our PR campaign strategies and tactics. The ideal candidate will also help maintain Ketner…Read More

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Final Thoughts on 2016: Loving Where You Work
December 22, 2016  |  By Catherine Seeds

It’s a few days before Christmas, and the Ketner Group team is putting final touches on client projects, scheduling last minute holiday shopping-focused interviews for our clients and of course, managing our clients’ NRF activities to ensure they have a successful BIG Show in New York next month. For Ketner Group, 2016 was a successful but challenging year – such is the life of a PR agency! The team worked hard to consistently secure high-value media placements in national business press, as well as hundreds of articles in retail technology publications for our clients. We also produced dozens of share-worthy…Read More

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Reimagining the Retail Associate
November 14, 2016  |  By Aidan Griffin

Retail is changing faster than a teenager out of Nana’s Christmas sweater before meeting up with friends. We are witnessing major investments in omnichannel development, especially in tech-heavy areas like big data analytics, personalized marketing. Yet, investments into the role of the retail associate have not quite made it to the top of the priority list for many retailers. The tides they are a changing, however, and like an old episode of MTV Made, the savviest of retailers are undertaking the challenge of turning traditionally undervalued store associates into retail superstars. With so much focus on high-level changes, it’s the…Read More

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Battle of the Brands: Austin City Limits Music Festival 2016
October 10, 2016  |  By Mariana Fischbach

This month, Austin City Limits (ACL) music festival took over the city of Austin for two entire weeks, bringing with it a great variety of talented artists, a runway-like display of festival fashion and most of all, a vast array of brands looking to gain further consumer buy-in by being present and accounted for during the festival. Its not every day that Willie Nelson graces the stage just hours after Kendrick Lamar and Radiohead delivered their performances all on the Samsung stage, and it’s this last part, (the fact that it all happened on the Samsung stage) that highlights the…Read More

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Shop.org Retail’s Digital Summit: Seen and Heard From The Shop Floor
October 4, 2016  |  By Mariana Fischbach

Last week, the Ketner Group team arrived in Dallas at Shop.org Retail’s Digital Summit to talk shop with top ecommerce innovators, retailers and influencers about what lies ahead for the remainder of 2016 and the start of 2017. As anyone in the business can tell you, the summit is viewed as the kick-start to the holiday season, the opening ceremony if you will, to the busiest, yet most profitable time of year for retailers. During the months following the summit, retailers will look to put all of their technology implementations into play and verify which of their implementations are tough…Read More

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It’s High Noon for Retail Loyalty
August 22, 2016  |  By Aidan Griffin

The old rules are broken. Look to the horizon as long as you want, there is no tough guy sheriff riding into town with his posse to restore law and order. Parking lots at major chain stores are turning into weed havens as they shutter their doors, from national department stores to niche retailers like Sports Authority. Others are searching for unique ways to increase their foot traffic and customer loyalty, putting car showrooms in clothing stores or bringing booze and bocce to a bookstore. Malls are asking startups to fill the same spaces they used to give away for…Read More

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Amazon Prime Day: Breaking Rules, Making Money
July 19, 2016  |  By Aidan Griffin

Pretty much everyone I know, knew about Amazon Prime Day. While most of them didn’t buy anything on Amazon that day, they still took the time and made the effort to look at the deals they could get on a day billed as being bigger and better than Black Friday and Cyber Monday.   How can such a self-serving sale day, or, as some venture to call it, a “holiday,” that’s so different from the norm succeed in retail? Not Your Grandmother’s Sale Let’s think about it. Why do retailers introduce sales? Traditionally, they are spurred on by a present…Read More

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The Inescapability of the Word ‘Millennial’
July 12, 2016  |  By Ketner Group

This blog was written by our intern, Kamilla Rahman. If you’ve ever surfed the web for more than 10 minutes, you’ve definitely come across the word millennial at least five times. People are constantly talking about millennials, what they’re doing, what they want, what they will be doing, how they react and how to resonate with them. Even the KG team has been known to write about millennials on behalf of our clients from time to time – here is a recent example. According to Investopedia, “a millennial is the given name to the generation born between 1982 and 2004…this…Read More

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MEET THE NEW GUY: AIDAN GRIFFIN JOINS THE KETNER GROUP TEAM
March 31, 2016  |  By Aidan Griffin

Hello world, it’s me, Aidan. I’ve somehow been lucky enough to find myself among the experts at Ketner Group, surrounded by some extremely creative, intelligent and kooky people for the last few weeks and am glad to report I couldn’t be happier to be here. I’d like to take a moment to introduce myself. I’m joining Ketner Group as a senior account executive, having begun my PR career in 2013 at Lois Paul & Partners (LPP), where I climbed the ranks from intern to account executive and learned the ropes of public relations and the fascinating nuances of the technology…Read More

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