Ebola Relief in Liberia: Introducing #RetailFightsEbola
October 31, 2014  |  By Jeff Ketner

The Ketner Group team is fortunate to work with clients doing groundbreaking work in diverse technologies including mobile, cloud, supply chain, machine learning, advanced analytics and other innovative areas. We work with really smart people who are helping shape the future of how retailers interact with consumers, which is pretty heady stuff. Every once in a while, though, we get to work on a PR campaign that is something special. And that’s certainly the case with #RetailFightsEbola, a campaign from the Retail Orphan Initiative (RetailROI) that’s rallying the retail industry to fight Ebola in Liberia. Ketner Group has been privileged…Read More

Read More
Geeking out over SXSW Panel Announcement!
October 21, 2014  |  By Kathleen See

It’s only Tuesday, and the week is turning out to be very special for the Ketner Group team! A few months ago we took on the very daunting and detailed task of submitting a few of our clients to present at SXSWInteractive, in conjunction with the SXSW festival hosted right here in Austin, Texas. Yesterday morning, we were among the thousands of entrants refreshing our Twitter feed and the SXSW webpage. And finally, the magic happened—the list was announced, and we saw one of our client’s panel session was selected! Much excitement ensued, and perhaps a few yee-haws and whoops!…Read More

Read More
What’s Happening in Retail | October’s Biggest Stories
October 20, 2014  |  By Ketner Group

This autumn has graced us with some much-needed cooler weather here at Ketner Group, but the retail industry is still turning up the heat! Retailers are faced with data security concerns, mismatching omnichannel expectations, forecasting the holiday season and revitalizing the concept of physical retail. Here are some of the hottest retail stories from this month:  Integrated Solutions for Retailers – “Kmart Investigates Payment System Breach” Recently reported in Integrated Solutions for Retailers, Kmart announced a security breach of their payment data systems. According to a press release issued on October 10, Kmart’s parent company, Sears, filed a report with…Read More

Read More
Digital Retail’s Brightest Take Over Seattle This Week for Shop.org 2014
October 1, 2014  |  By Ketner Group

The annual Shop.org summit is already underway, and it has been a fast and furious few days for the team here at Ketner Group and our wonderful and innovative clients who are exhibiting at the show this week. The months and weeks leading up to Shop.org was full of planning sessions, scheduling meetings with media and analysts and preparing show announcements for our clients. This is a very exciting time of year for the KG team as it represents the unofficial kick-off of the holiday shopping season. We are working with all of our clients on some really exciting holiday-themed…Read More

Read More
Connecting Technology and Trust
September 23, 2014  |  By Ketner Group

Technology is a cool thing. I’m realizing this more and more as I become immersed in the retail tech world. Our retail technology clients are able to help retailers become more price-competitive via price intelligence software, others can connect all the enterprise dots of an international, omni-channel retail organization to keep all the moving parts of the company on the same page. On a more personal level, technology has completely changed the way I communicate – because of social media sites like Facebook or mobile apps like Snapchat, I can instantly connect with with friends in Canada or Europe without…Read More

Read More
The Rise of Consumer Control: What’s a Business To Do?
September 19, 2014  |  By Ketner Group

With the evolution and widespread use of the Internet, mobile devices and social media, we’ve arrived in a fast-paced, noisy and fickle consumer environment.  It takes a matter of hours for consumer opinions to go viral across the web, and in a world where word-of-mouth travels like wildfire, businesses need to keep their ears to the ground to anticipate the next bit of buzz at the digital water cooler. Consumers have infinite stores and brands and tons of ecommerce choices to search for and buy the products and services they want – so how does a business foster a loyal…Read More

Read More
Oops, We Did it Again (and Again, and Again)
September 16, 2014  |  By Catherine Seeds

We’ve all heard (or have perhaps said) in one way or another the expression, “I would love to have been a fly on the wall when….” On more than one occasion, I’ve often found myself wishing I could have been privy to certain conversations that led to decisions being made about this or that.  One of the many items on my bucket list, as my friends and co-workers know very well, is to sit in on a Saturday Night Live writer’s meeting and just take in all of the crazy creativity. Ah, to be a fly on the wall at…Read More

Read More
Seven Snarky Ways to Avoid PR Success
July 22, 2014  |  By Ketner Group

Guest post by: Andris Media Group Alright, let’s just jump right in! 1. When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. 2. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows, they have nothing to offer in that regard. 3. Don’t ever, whatever you do, include your PR team in marketing meetings. Marketing and PR people should never be expected to work together. They should always be kept…Read More

Read More
Girls Can Run the World
July 8, 2014  |  By Ketner Group

When my husband and I found out that we were pregnant with our first child, we were of course thrilled! Starting our own family was very important to us and we couldn’t wait to find out whether it was a boy or a girl. A few months later we got the word – we would be having a baby girl. I was beyond excited and immediately started shopping for cute baby girl dresses, bows, socks (with plenty of Texas Tech gear, of course) and started planning the color scheme and décor for her nursery. She was going to be the…Read More

Read More
Meet Kathleen See
June 24, 2014  |  By Ketner Group

Hey y’all! I’m Kathleen See, the newest member of Ketner Group! The past few days have been such a whirlwind, but I’m so excited to hit the ground running with Ketner Group as an account executive. By the way, my coworkers are awesome, like “Let’s watch the World Cup together before your first day” awesome. I can already tell that I’m going to LOVE working with this multi-talented team! Everyone should be jealous they don’t get to work with this awesome, dynamic group of individuals. I hail from Mississippi. Yes, I do own multiple pairs of shoes, and I even…Read More

Read More