Healthcare’s Amazon Moment
February 16, 2018  |  By Jeff Ketner

2017 marked a turning point for the retail industry with Amazon’s bold acquisition of Whole Foods, which immediately turned the grocery industry upside down. It gave the e-commerce giant a powerful brick and mortar presence that it’s now leveraging with free two-hour delivery of Whole Foods groceries for Prime shoppers. Will 2018 be similarly remembered as the healthcare industry’s “Amazon moment?” The recent announcement of a health alliance between Amazon, Berkshire Hathaway and JPMorgan Chase has the potential to reshape healthcare in tantalizing ways. Because Amazon is partnering with two other corporate giants, it adds credibility to what could become…Read More

Read More
2018 Winter Olympic Games: Over Two Weeks of Public Relations Gold
February 9, 2018  |  By Catherine Seeds

Ever since I was a little girl, I’ve been obsessed with the Olympics. It didn’t matter if it was the summer or winter games, I was there, in front of the TV watching every moment I could. I remember watching Mary Lou Retton win the gold medal in the individual all-around competition in 1984, will never forget watching the drama unfold between Tonya Harding and Nancy Kerrigan, or watching in awe as Michael Johnson broke record after record in Atlanta. My childhood, early adulthood and even in recent years watching the games with my kids, are filled with Olympic memories….Read More

Read More
Dr. John Murphy’s Universal Principles of Effective Communication
February 5, 2018  |  By Adrienne Newcomb

Last November, I had the pleasure of hearing one of my former professors at the University of Texas at Austin, Dr. John Murphy, present his “Universal Principles of Effective Communication” at the Texas Exes Lunchtime Lecture series. While I’d heard a version of this lecture before, I was pumped to hear him speak again and be back in the “classroom.” As I recounted my experience to the KG team, I was disappointed that my younger colleagues did not have the pleasure of taking ADV 318J with Dr. Murphy. In light of this, and the biggest advertising event of the year,…Read More

Read More
Ketner Group is Hiring: Account Executive
February 2, 2018  |  By Ketner Group

Looking for a place to showcase your passion and talent for PR, writing and social media? Want to be a part of an amazing team dedicated to client success, but that always makes times for tacos and chocolate? Then we want to hear from you! Ketner Group Communications is looking for a motivated and dynamic team member, with experience in managing client relationships, as well as successfully executing PR campaign strategies, tactics and reporting. Responsibilities: Assist Account Managers with staying on task for key accounts Execute media relations activities, including developing media lists, press release distribution and pitching and editorial…Read More

Read More
NRF 2018 Recap: Welcome to the World of Unified Commerce
February 1, 2018  |  By Mariana Fischbach

This past month the Ketner Group team journeyed to New York City to attend NRF 2018: Retail’s BIG Show, where the majority of our clients were either exhibiting or attending. This being my third year to attend the conference the phrase ‘BIG Show’ was definitely not lost on me, as every year it seems to me that the show floor grows in number of exhibitors and attendance traffic, as you are forced to weave in-and-out of the massive crowds to get to your next appointment. However, before arriving to the show this year, I wondered if the ongoing ‘retail apocalypse…Read More

Read More