This Year’s FIFA World Cup MVP is…. Technology
June 21, 2018  |  By Mariana Fischbach

As the summer heat continues to roll in, it’s the time of year that the majority of us run for the nearest pool or beach as the temperatures rise and schools let out, and the expected “out of office” messages begin to appear in your inbox on a daily basis. However, this year, the “OOO” messages may also be appearing for an additional reason, the FIFA World Cup. It’s that magical event that occurs every four years and brings a whopping 3.4B people around the world together to tune in and root for their favorite country. And while some of…Read More

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Not My Dad’s Grocery Store — But I Think He’d Approve
June 14, 2018  |  By Jeff Ketner

I have retail in my blood, so it may not be too surprising that I’ve spent much of my career focused on retail, grocery and CPG technology. Mom retired from the Sears credit department back when Sears was a healthy, viable company that was well-respected in the industry. Dad spent his career at the U.S. Postal Service but always had a part-time job in a grocery store or meat market for as long as I can remember. They’d both be fascinated by the rapid changes in retail and grocery, especially Dad, who was intrigued by Jeff Bezos way back when…Read More

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International House of Branding
June 12, 2018  |  By Jenna Jordan

IHOP is changing its name. Last week, the company tweeted (from its updated handle), “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.” In the week between the initial tweet and the official announcement, social media responded. The news definitely sparked my attention, and I haven’t stepped foot in an IHOP in over 10 years. Many expressed outrage while others offered up guesses of what the “b” could stand for, and the IHOb account responded creatively to tease out the news and keep people guessing. Some notable predictions included breakfast, bacon, and even the right…Read More

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#RetailRoundup
June 7, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. As we see every day, retail is constantly changing. Just when we think we’ve seen it all, a retailer, or solution provider, rolls out something new that disrupts the industry. Keeping up with new technology, trends and innovations is equally as hard as competing with it. So, Ketner Group has made that a little easier by compiling top retail news from the past few weeks. “Meet Jetblack, Walmart’s click-free shopping service for upper-income New Yorkers” via Retail Dive Walmart is stepping up its game…and its target consumer. Walmart is…Read More

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Dos and Don’ts of Applying for PR Jobs
May 22, 2018  |  By Adrienne Newcomb

When I started at Ketner Group almost three years ago, I was the fifth full-time team member. At the beginning of July, we’ll be adding our 10th full-time team member (get excited for another intro blog!). Pair that with our ongoing internship program, and it goes without saying that we’ve done a TON of recruiting, resume reading and interviewing in the past few years. And as you can probably imagine, we’ve seen some interesting things (some good, some…not so good) throughout the process. Given that many recent grads are likely applying for jobs, we thought it would be a good…Read More

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INTRODUCING OUR NEW INTERN: MEGHAN FARRELL
May 15, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. Hey everyone! My name is Meghan Farrell, and I am a senior public relations major minoring in business at the University of Texas at Austin. I was born in Calgary, Alberta but moved to Houston, Texas about 14 years ago – what a change! I quickly grew to love the U.S., and appreciate that you can’t shovel humidity. Moving to Austin for school has been an incredible journey, with the city feeling almost separate from the rest of the state. I have experienced so many new things, like kayaking…Read More

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Finding a Home in Today’s Digital World – A Digital Nomad’s Diary
May 3, 2018  |  By Mariana Fischbach

“In my 30s this kind of travel was nearly impossible. You are quite lucky to be able to stay connected no matter where you go. This is why I had to wait until retirement to travel,” an elderly British man said to me as we sat on the top deck of a fast boat on the way from Bali to Gili Trawangan. This past month, with Ketner Group’s blessing, I was able to cross off one of the top items on my life bucket list and travel to Bali, Indonesia, for an entire month. I’ve gotten to explore the beautiful…Read More

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Ketner Group is Hiring an Account Coordinator
April 25, 2018  |  By Ketner Group

Looking to join a fun, creative and authentic PR team where you have the opportunity to create successful stories and campaigns for innovative clients? Ketner Group would love to talk to you! Ketner Group Communications is an established, growing PR agency with an excellent reputation, a positive work environment and a commitment to work/life balance. We’re searching for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Supervisors. An AC on our team should be a team…Read More

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An Austinite’s Take on the New Amazon Books Store
April 17, 2018  |  By Amanda Reed

I’m a big book nerd. When I was younger, I told my parents I wanted to be a librarian when I grew up. Nowadays on any given trip to Target, I’ll take a stroll through the book section and get scan-happy with the Goodreads app, adding to my growing “Want to Read” list. So, it should come as no surprise that on a recent date night out, I told my husband we couldn’t leave The Domain before checking out Austin’s new Amazon Books store. The Austin location, which opened on March 6, is the first in Texas and 14th in the…Read More

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Coworking in Dublin
April 12, 2018  |  By Aidan Griffin

As a remote employee, I’ve found a lot of ways to keep myself on a regular schedule, focused on the task at hand, and well-socialized. I even wrote a blog about working remotely earlier this year that helps showcase the ins and outs of shifting from home office to coffee shop and back again. Working remotely is as good as it seems, but there’s always room for improvement. The Tara Building To help make this good thing better, the Ketner Group executive team has arranged a coworking membership for me at one of Dublin’s more recognizable and funky places of…Read More

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