Author: Ketner Group

Grocery shelves full of eggs

UK Guest Blog: Will retail really be different after the crisis?

Posted on | by Ketner Group

As the Covid-19 pandemic continues to impact every aspect of life and the economy, our friend Chris Field, principal at UK-based FieldWorks Marketing, offers a look at some of the most influential trends that the crisis is accelerating, how retail will be affected by the crisis, and what the future of retail may look like as we emerge from it. We hope you enjoy.

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As UK consumers discover that there are almost no home delivery slots available from any of the grocers, it is a timely reminder that only 8% of food is delivered online. And the grocers have defended themselves by saying that they cannot simply add huge capacity overnight, or possibly at all, given the controversy over staff working side by side in warehouses at the moment.

And it is also worth remembering, as so many people are calling the end of the store, that 85% of goods are still bought in stores, and that, while the stores landscape will look different after the pandemic ends and while retailers continue to explore just how many stores they need in a digital world, stores will not disappear, they will simply evolve, along the lines of the conversation we were all having before the pandemic.

Let’s put online shopping growth in perspective

Add to this that, albeit based on US research by Paymnts , only 25.4% of consumers surveyed said they were shopping online, and 16.3% were doing so on mobile more than they were before the coronavirus made its presence felt on these shores.

That’s only a slight uptick from the 22.1% and 16.7%, respectively, who reported similar sentiment in the survey at the beginning of March. So the idea that consumers alone will drive online growth and a further decline in store numbers may apply to certain types of goods that are already substantially bought online, ignores the fact that huge numbers do not shop online at all.

Rents are realigning

Consider also that, in the UK, there is growing flexibility among landlords to consider new types of rent agreements and the government is reviewing the rates system, so there should be a more benign environment for the store after the current crisis. This will, in turn, enable retailers to explore the right balance of on-to-offline and also to continue their journey to digitise stores to enable click and collect, browse digitally in store and buy online, store as warehouse and so on.

Consider also the role that retail stores play in the lives of consumers. Morrisons has recently reopened all of its cafes, not to serve tea and cake, but to provide a mini-warehouse for people to donate food to food banks.

You don’t know what you’ve got ‘til it’s gone

And it is important to recognise that shopping in stores for most of us is a leisure activity that everyone would miss if it went away. A more useful debate to continue is the one about what people do when they go shopping in stores; they buy but they also chat, they drink coffee, they go to the cinema, they go on from there to the park and so on; so many different types of journeys that may be all shopping or just some shopping.

Remove stores entirely from that scenario and there are no more towns. So, listening to Silicon Valley tech investors and their hatred of stores, simply tells me that these are people who do not shop anyway; most of them are still men, so I probably don’t want to believe what they have to say about the future of the store.

So what I am concluding is that the reinvention that has been going on in retail for more than five years will continue after the crisis, even though in some areas, the velocity will increase.

If the pandemic is an existential crisis, it is one that has been going on for years.

Fieldworks is a UK-based agency that helps retail technology brands build visibility and reach prospects with award-winning digital marketing, content and PR.

Jenny Bradford

Jenny Bradford: The First NYC Intern

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Hello! My name is Jenny Bradford and I am the new FIRST intern in the NYC office. I am currently a junior at Marist College, a mid-size college in Poughkeepsie, NY. I am majoring in communications with concentrations in public relations and advertising and minoring in business administration.

This semester, I am participating in a program where a few students are selected to live in the city as we intern locally and take a few online classes. So, that’s where Ketner Group comes in!

Why I Chose Public Relations

Choosing a major for college was a daunting task. As someone who loves to learn and try new things, picking something and sticking with it seemed impossible. Luckily, I found public relations. I was drawn to PR because I love to write and solve problems and the flexibility of options within the industry excited me.

My past intern experiences have been in non-profit, healthcare, real estate and financial PR. I have greatly enjoyed diving in to all these areas, so I am looking forward to learning about the retail technology field next.

My Background

I grew up in St. Louis, Mo. before moving to Yorktown, NY, where my family lives now. I am no stranger to moving, but getting the chance to live in the city on my own has already been incredible.

In My Free Time

At Marist, I am the Director of Chapter Programming for the Public Relations Student Society of America (PRSSA). Additionally, I am a member of the Dance Ensemble, the Student Government Association, and The Circle, Marist’s primary newspaper.

This semester, however, I am excited to go to Broadway shows and concerts. I consider discount ticket shopping to be one of my most valuable skills. As a result of this, my friends and I deemed 2019 the “Year of Concerts” and we hope to see even more shows in 2020, while somehow spending less than we did in 2019 (wish us luck).

To date, I’ve been to more than 20 Broadway shows and this semester Hadestown and West Side Story are topping my dream to-do list. Besides that, I am eager to explore new areas of the city and hopefully eat some great food.

That’s All for Now

I’m thrilled to be the first intern with Ketner Group in NYC. I know I will take away invaluable professional and personal lessons from this great opportunity.

Anthony after successfully defending his thesis.

Anthony Czelusniak Joins Ketner Group

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Hey all, I’m Anthony Czelusniak (SUH-lose-knee-ack), Ketner Group’s first Nashville intern. While I’m a journalist at heart, public relations enthralled me the moment I stepped into my first PR course. I’m a senior majoring in journalism with a concentration in public relations at Middle Tennessee State University. I’ve also found myself involved in experiences outside the classroom.

Maybe a Little Too Involved…

I say there’s no such thing, but my friends tell me I’m too busy. I’m the president of the MTSU PRSSA chapter, where I’ve taken the membership from two—the vice president and myself—to 12 and growing still. I also serve as editor-in-chief of Collage, MTSU’s premier creative arts journal. We collect and curate the best of what our creative students offer. From photography to prose, to sculpture and screenplays, Collage exists to show off the best MTSU has, and I am proud to lead the 25 member staff toward that goal.

However, the craziest endeavor I’ve taken part in was Investigating the Rationale for Social Media use by Nashville Nonprofits, my undergraduate thesis. It’s exactly what it says on the tin, a look into how some Nashville nonprofits use social media. After 18 months of herculean effort, I successfully defended in December.

But Enough About School.

In my time off, I like to pretend to be a photographer. I even bought a fancy camera and everything. I also love to write poetry, putting a focus on breaking visual conventions within poetry. When I’m not trying to be an artist, you can find me neck-deep in the Nashville soccer scene. I’ve had season tickets to Nashville SC from day one, and on game days you can find me pitch side wondering when the last time the referee saw an optometrist.

Either that, or I’ll be wandering around in one of Tennessee’s beautiful wilderness areas. A peaceful break from a hectic life.

Choosing Ketner

It was my thesis adviser who told me about the Ketner Group internship. Just by reading the job description, I knew I had to be here. Seeing the words “paid internship” was such an inspiration that I had to apply right away. OK, not exactly.

After doing the research and learning about the culture of Ketner Group, I could tell this was a fun place to work. Somewhere that wasn’t full of stuck ups in suits. My first conversation with Kirsty reinforced that conclusion. The atmosphere at Ketner Group is unlike any other internship I’ve done. I’m incredibly excited to be a part of it.

Keturah Harris

Get to Know Our New Account Executive: Keturah Harris

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Hello! My name is Keturah Harris. I’m an Account Executive by day, amateur music critic by night. I am the second full-time Nashville employee, and I am more than thrilled!

Whether it is a binge-worthy Netflix series or a decade-defining album (ex: Beyoncé’s self-titled album), I have always enjoyed captivating writing and storytelling. This passion moved me to leave my hometown of Memphis, Tennessee to complete a public relations degree at the University of Tennessee at Knoxville (go Vols!).

Following graduation, I was given the opportunity to strengthen my writing skills as a full-time intern at Jarrard Phillips Cate & Hancock, a healthcare public relations firm in Brentwood, Tennessee. There, I drafted press releases, managed editorial calendars and pitched letters for large healthcare systems.

Most recently, I served as an Account Coordinator for DENOR Brands & Public Relations, a full-service communication agency that serves non-profit and public policy clients. This experience allowed me to wear a variety of hats, such as media relations, social media, project management and graphic design. I quickly realized that I was equipped for the #agencylife, and I am so excited to continue growing as a communications professional at Ketner!

When I’m not in the office, you can find me front row at a concert across the country, checking out the new hot chicken joint or trying out the latest makeup. I am a huge music nerd; please don’t hesitate to reach out to me if you have any cool music facts that you would like to share!

Marcom Awards Platinum Winners

Ketner Group Earns Top Honors at the Prestigious MarCom Awards

Posted on | by Ketner Group
Marcom Awards Platinum Winners

Ketner Group made headlines last month being named one of Austin Inno’s 2019 50 on Fire, but the fun didn’t stop there. This week Ketner Group Communications left a Platinum Award Winner at the prestigious MarCom Awards for our work with Adlucent on their whitepaper, “Getting the Most out of Amazon Prime Day 2019.”

About The MarCom Awards

The Marcom Awards– started in 2004, have become a staple of the communications and marketing industry. The awards are administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges and rewards outstanding achievement and service to the community.

The MarCom Awards receive approximately 6,000 entries every year. These entries come from dozens of different countries all across the world. Out of all 6,000 entries only 15% are lucky enough to leave Platinum Award Winners.

Ketner Group is no stranger to the MarCom Awards. In fact, Ketner Group has been recognized two years in a row. Last year Ketner Group ran away with one platinum and one gold award. We are honored to be recognized again.

Ketner Group’s MarCom Award Win

This year, Ketner Group is a Platinum Award Winner at the MarCom Awards for our work on the whitepaper, “Getting the Most out of Amazon Prime Day 2019,” which we worked on with our client Adlucent.

From the very beginning, this report was a great collaboration. The data and insights from this whitepaper garnered media coverage from over 40 media outlets. The biggest highlights being:

Full Steam Ahead

2019 was an incredible year for Ketner Group. After the launch of our new offices in New York and Nashville, we didn’t think it could get much better, but here we are. Be on the lookout for Ketner Group Communications next year because if you thought 2019 was a big year, just wait and see what we have in store for 2020!

Catherine Seeds, SVP and Partner, Ketner Group

Catherine Seeds Named President of Ketner Group Communications

Posted on | by Ketner Group

Seeds’ promotion strengthens Ketner Group’s leadership team and positions firm for future growth; agency founder Jeff Ketner assumes role of CEO

AUSTIN, TX. – Nov. 5, 2019 – Ketner Group Communications, a public relations and marketing firm serving clients in the U.S., Canada and the U.K, today announced that Catherine Seeds has been named president. The move from her role as senior vice president recognizes Seeds’ longstanding leadership and key role in expanding Ketner Group into a national PR agency, with offices in Austin, New York and Nashville. Agency founder Jeff Ketner will assume the role of CEO as part of the leadership transition.

Seeds’ appointment as president helps ensure a solid foundation for the agency’s continued growth and success. She joined Ketner Group in 2002 and has played a key role in every phase of the agency’s success. Seeds was instrumental in the opening of Ketner Group’s offices in New York and Nashville in 2019. As president and partner, her role will continue to grow, both in ownership and responsibilities. She will work closely with Jeff Ketner and the agency’s senior leadership team to guide the agency’s growth and expansion, focusing on key accounts, business development and agency culture.

“Catherine has been a driving force in our success for many years. I’m thrilled to announce her new role as president, and we are excited to share further news about the agency in 2020,” said Ketner. “Catherine has earned the loyalty and respect of clients, editors and industry contacts, and she constantly inspires our team to think big and expand our vision of what’s possible. Ketner Group will thrive under her leadership, and I look forward to working with her and our leadership team to make sure our agency continues to exceed client expectations for many years to come.”

Ketner Group was founded in 1990 and has expanded exponentially in the last three years. Year-over-year revenues grew nearly 40% from 2017 to 2018, as the agency added new clients, focused on additional market segments, added new services and created a senior leadership team to help guide agency growth and direction. Ketner Group has received multiple local, regional and national awards in recent years. Austin Inno recently recognized the agency as a winner of the 2019 “50 on Fire” awards.

Ketner Group focuses on B2B technology and professional services clients in a number of markets including adtech/martech, legal, IT, healthcare and other areas; it is also widely recognized as the premier PR agency for retail, grocery and CPG technology companies. The agency works with clients throughout the U.S., as well as Canada, the UK and Germany.

“For more than 19 years, I have had the opportunity to help leading technology companies in a variety of industries find their unique stories that engage, inform, surprise and impact their audiences,” said Seeds. “Successful public relations is a wonderful mixture of creativity and critical thinking, and the best part of my job is working with our clients and my team to find just the right amount of those two key ingredients to create something special.”

“I am truly honored to be named president of Ketner Group and incredibly lucky to work alongside such an amazing and talented team of PR professionals. I look forward to overseeing the company’s future growth as we continue to expand our services and expertise to meet client and industry demand.”

Yolanda-James

Influencer Insights: Yolanda James

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Yolanda James recently joined the Nashville Health Care Council where she serves as the director of the Fellows initiative and content strategy. 

In addition to managing Fellows, James plays a key role in strategy development and works with staff in program planning, addressing subject content and speaker selection.

Before joining the Council, James was the director of public relations and strategy for the Tennessee Hospital Association. She also provided oversight of THA’s Agenda 21, an internship program for minority students.

James has nearly 20 years of experience in public relations, social marketing and grassroots advocacy. She holds a bachelor’s in journalism and a minor in women’s studies from Miami University (Oxford, OH). 

Ketner Group: You have a long history in public relations and marketing through a variety of industries. Clearly, you love what you do. What is your favorite thing about PR?

Yolanda James: My favorite thing is the problem-solving, finding that solution to your client’s problem. It’s that constant task of making the puzzle pieces fit. The solutions are equally as exciting. Often, I’m asking questions, such as:

Do you want to do press conferences? Will you meet with community organizing and public affairs? What’s your target audience? How can we draft impactful bylines? How can we reach ideal publications and use the right channels to achieve your goal?

KG: What do you think differentiates really great PR professionals? 

YJ: The true greats are flexible, especially those on the agency side. In PR, you have to expect the unexpected and embrace it. In many instances throughout my career, I’ve worked with professionals who were able to pivot and deal, revise talking points or take new information and then draft a news release or document accordingly.

Secondly, the truly greats write and edit well. They know when to add a transition and when to delete a bunch of fluffy run-on sentences.                                            

In my new role at the Nashville Health Care Council as the director of Fellows and content strategy, I still use all of these skills every single day (even though I am no longer responsible for PR).

KG: How do you see the PR/marketing industry in Nashville evolving in the next five years? 

YJ: Nashville is a growing city and it is growing not just by population, but by industry. Health care accounts for more than 270,000 jobs locally, with Nashville-based companies operating in all 50 states. Facing unprecedented growth, the city will need more PR and marketing professionals who are effective at promoting their companies at a regional and international scale.

KG: You’re incredibly involved in your community. What is one of the biggest challenges Nashville is currently facing and what have you been doing to address it? 

YJ: Top of mind is the massive growth that’s happening and making sure that everyone — native Nashvillians, women, people of color, LGBTQIA+ community — continue to experience advancement from it. Nashville has an opportunity to not be like other growing cities that have reached their peak only to come up with excuses for why the rising tide is not lifting all boats. We’ve built healthcare, tourism, music and entertainment dynasties. Surely, we can figure out how all Nashvillians can not only be invited to the table but also given a piece of the pie and a fork to eat and enjoy it.

To help with this, I am a Board member of the Tennessee Diversity Consortium. TDC focuses on creating positive community impact where peers gather to offer support, exchange best practices and become better diversity leaders.

KG: When you’re not in the office, what do you enjoy doing on a personal level?

YJ: I love reading. Besides my Bible, I have 7 books on my nightstand right now: Michelle Obama’s “Becoming”; Mindy Kaling’s “Why Not Me?”; “O’s Little Guide to Finding Your True Purpose”; and Jasmine Guillory’s “The Proposal”.

For my business brain, I have “The Memo”, “Multipliers” and “The First 90 Days”. They will all be completed by November 1, possibly before then!

I also love music and dancing, especially to hip-hop and 80s and 90s music – any genre.

New obsessions include hiking and people watching. There are so many cool places in Nashville for both of those.

KG: What’s the best piece of personal or professional advice you’ve been given?

YJ: I have received a lot of great advice. The best PR nugget I’ve been told is “No matter the typo, no matter how many misplaced commas or semicolons, nobody died.”          

The most useful personal advice comes from my dad: “Yolanda, people’s reactions to you are not about you. It’s about them.”                                

Remembering that keeps me grounded and humble on my most amazing days, and that motivates me to keep smiling and moving forward on my worst days when I really want to crawl home and listen to B.B. King on repeat. 

Influencer Marketing Selfie

Influencer Marketing: How We Got Here and Where We’re Going

Posted on | by Ketner Group

Influencer marketing is a relatively new phenomenon. Even though this trend only recently burst onto the scene, it has taken over the industry. Successful influencer marketing today is completely different from when it first started and it will continue to change as time goes on.

Early Influencer Marketing

During the early stages of influencer marketing, all the focus and investment centered on the celebrities and influencers with the largest following. Selena Gomez and Kim Kardashian were pioneers of the influencer marketing industry and continue to rake in money for it. In fact, an article from US Weekly discovered that “brands will pay up to $500,000 for a campaign on Kim Kardashian’s Instagram.” As the trend has grown everyone wants a piece of the action.

View this post on Instagram

when your lyrics are on the bottle 😛 #ad

A post shared by Selena Gomez (@selenagomez) on

Influencer marketing has exploded, and it’s not stopping soon. In a report from Influencer Marketing Hub, influencer marketing has the potential to be worth $10 billion by 2020. What’s more incredible is that the value to brands is sky-high. For every one dollar spent on influencer marketing the average company generates $5.20 in earned media coverage, and some companies are even making $18 for every $1 spent. Influencer marketing is too big to ignore.

How has influencer marketing changed?

Celebrities were the original influencers, but that has since changed. One of the biggest shifts we’ve seen is the rise of niche influencers. There are beauty influencers, fashion influencers, lifestyle influencers and many more. These niche influencers are more valuable to brands than any celebrity. The reason being, celebrities become influencers because they are famous, but niche influencers become famous because they create content their audience loves, and their audience trusts their opinion.

Trust is the key word in that last sentence. As influencer marketing has grown consumers have grown to trust niche influencers more than they trust celebrities. In fact, “70% of teenage YouTube subscribers relate to YouTube creators more than traditional celebrities and 60% of YouTube subscribers would follow advice on what to buy from their favorite [content] creator over their favorite TV or movie personality.”

relate to youtube creators
follow youtube advice on buying

Beyond the change in who influencers trust, we have also seen a massive shift how influencers do their job and push content to their audience. Instagram is the dominant app for influencer marketing, but other apps like YouTube continue to grow and foster a larger presence. YouTube is the second largest search engine in the world and receives roughly 30M visits every single day. People watch almost 500 million hours of videos on YouTube each day!

We know people spend a lot of time on YouTube. And younger generations trust YouTubers more than traditional celebs. But does that mean YouTube influencers are effective? Yes, yes, it does. A study from Carat found that 86% of the top 200 beauty videos came from influencers. Across ten niche categories tested, working with a YouTube influencer increased consumers’ purchase intent.

Where are we going?

Influencer marketing as we know it could very well disappear just as quickly as it burst onto the scene. Businesses must realize that too much content isn’t necessarily a good thing. In fact, the 2019 State of Influencer survey discovered that 46% of influencers have at least seven clients.

The authenticity and trust influencers enjoy can fade quickly. The influx of content has caused many consumers to ask themselves, “Is this just another advertisement or an actual opinion?” In a report from Forrester, marketing professionals expect “people will ascribe no more trust to influencers’ branded content than to brands themselves.”

Influencer marketing started with celebrities, then it became niche influencers, so where do marketers go from here? The answer, micro-influencers. Scrunch describes a micro-influencer as “someone who has an audience with a follower base of over 2,000, but less than 50,000 on a particular social media channel, usually with a focussed passion, topic or niche market.”

Just as followers are more trustworthy of niche influencers than celebrities, consumers are more trustworthy micro-influencers than larger niche influencers. Micro-influencers have personal connections with their followers. This allows consumers to have a lot of trust in them. Micro-influencers have higher engagement rates and are actively working for your brand by answering questions and responding to comments. This goes a long way towards creating greater trust between your product and their audience.

The role of influencers is all about leveraging trust and authenticity to achieve an end-goal. The big celebrities may have millions of followers and millions of likes on their posts. But for influencer marketing, that may not be the best practice. Instead, try to find people that have a strong rapport with their audience. This organic connection is what customers today want to see.

Lisa Roberts headshot

Influencer Insights: Lisa Roberts

Posted on | by Ketner Group

Lisa is the founder of Great Catch Consulting, where she works with a myriad of mostly B2B technology businesses, from pre-seed to mature growth stages, on creation or refinement of key go-to-market strategies and tools. Lisa has built and grown Marketing & Product teams and strategies for early- and growth-stage businesses for 20 years. She has the experience to confidently anticipate and navigate the go-to-market challenges that will come for all growing businesses as they strive to reach their full potential. Lisa is inspired by the entrepreneurial spirit and only knows how to go all-in when partnering with those attempting to build and grow something meaningful.

What do you think are the biggest changes most impacting the tech industry in Austin?

The continued influx and growth of large tech firms in Austin (Apple, Google, etc.) is changing our entire landscape. For tech companies, it’s creating an even tougher fight for talent as recruits have more options. Companies, not just in Austin, have to reorient themselves to the experiences that people are now looking for in their jobs. From how career paths are defined, to environment design to accommodate different working styles, we all have to work harder to find ways to nurture and retain great talent.

Where do you see the tech/startup industry in Austin headed 10 years from now?

These are all realistically more my hopes rather than predictions, so take them with a grain of salt:

  • Embracing even more Californians. 46% of Bay Area residents plan to move away soon, and Austin is the 5th most cited city that they are targeting as their new home. Basically, our growth is not going to slow and it’s going to be heavily fueled by smart, driven tech employees and investors from the Bay Area.
  • Increased diversity in tech verticals. I hope to continue to see the diversity in the industries that our startups are serving. It’s been great to see the rise of tech startups serving real estate, CPG, fintech, healthcare, security and social good, in addition to verticals like hardware, retail/ecommerce and analytics tech that have been foundational in Austin.
  • More diversity in our investors and advisors. We have some incredible people who are paving the way (i.e. Kelsey August at CTAN, Sara Brand and Kerry Rupp at TruWealth Ventures, Female Founders Fund), but I hope to see more. And, I hope that we don’t always have to make it us vs. them. Our local VCs will benefit from more diverse people being involved, as will local company boards.

Who or what are you “rooting” for in the tech industry right now? (Anyone or a company you’d like to single out whose work you are appreciating or look forward to hearing more about, etc.)

I’m rooting for an old co-worker turned friend of mine, Beth White, and her business, MeBeBot, an AI and chatbot technology for Human Resources.  One, she’s a woman bootstrapping her way to create a business that she believes in wholeheartedly. Two, as an employee to numerous companies over the years, I see so much value in what she’s creating. The solution streamlines employee engagement with a dizzying array of systems and information, helping everyone simply get or give important HR information much easier. Think getting your questions about company holidays answered, getting info on how to change 401K selections or providing updates on your OKR progress simply using a single chatbot embedded in the tools you already use, like Slack or Teams. HR teams are loving it and I hope she’s going to be wildly successful!

How do you most like to stay up to date on tech trends?

I primarily pay attention to the trends that directly affect my work. Given that I’m a marketer, I’m always interested in ways that people are USING tech to have an impact, not just what new stuff is out there. My best sources for that are generally podcasts. Some of my favorites are Tim Ferriss, Flip My Funnel (w/ Sangram Vajre) and the OpenView Build podcast. Having a strong network of other marketers who enjoy sharing successes and failures with new tech is also invaluable, whether over drinks or more formally through organizations, like the CMO Club. For broader tech industry trends, I still love good ole Fast Company.

When you’re not in the office, what can we find you doing?

I am both a homebody and an extravert, so I keep a healthy balance of both in my life. I love being home with my family playing soccer in the front yard or hanging with our neighbors, but I’m also still a longtime Austin girl and love to get out for a live show. The Mohawk is still my favorite venue to hear great music and have an experience. I also support the Andy Roddick Foundation who does amazing work to provide after school opportunities and an amazing summer program for students at some of our east Austin schools. It’s a great foundation with a great mission.

What’s the best piece of personal and/or professional advice you’ve been given?

If what you’re going after doesn’t scare you a little, you’re probably not growing. When I remind myself of this in a moment of, “Holy crap, this better work,” I can usually shift my nervousness to excitement. I’ve grown to trust that when I choose well in who I work with and how we plan, we have a high chance of succeeding. I’ve also grown to see the learning in my failures, some of my best lessons yet!

Groceryshop logo

Groceryshop 2019: Highlights from Twitter

Posted on | by Ketner Group

Alas, the Ketner Group team did not attend last week’s Groceryshop event in Las Vegas. However, it felt like we were right in the room via comments made in the Twitterverse. This is year two of Groceryshop, and from what we’ve been hearing, it did not disappoint! Groceryshop brought together over 3,000 attendees and more than 200 speakers, all who are extremely passionate about the transformation of the grocery retail industry. And why shouldn’t they be? The industry is redefining itself day after day, with new and shiny ways to make our trips to the grocery store – be they online or in a physical location – a fun and delightful experience.

Overheard on Twitter about Groceryshop 2019:

Let’s Give The Grocery Industry Something To Talk About

Grocery Retailers Should be All About That Data